Nórdika Lanciani

Nórdika Lanciani Email and Phone Number

Paid Media Specialist with extensive knowledge in digital advertising and strategic campaign management. @ Factoría de Proyectos
Nórdika Lanciani's Location
Barcelona, Catalonia, Spain, Spain
About Nórdika Lanciani

Paid Media Professional with strong expertise in online advertising and strategic digital marketing skills. Capable of developing effective actions, optimizing performance, and maximizing return on investment. Advanced knowledge of advertising platforms and analytical tools. Digital marketing expert in Social Ads, Social Media, SEM, websites, content creation, lead generation and management, metric analysis, among others. Focused on driving business results and achieving objectives.Key Skills:◻ Advanced proficiency in Meta Ads, Google Ads and LinkedIn Ads.◻ Proficient in pay-per-click (PPC) campaigns and advertising campaign management.◻ Strong expertise in organic social media management.◻ High proficiency in data analysis and KPIs for effective measurement and optimization.◻ Competence in maximizing ROI in digital advertising.◻ Thorough monitoring of market trends and user behavior.My objective is to be part of a team where I can utilize my knowledge and skills to contribute to growth and successfully achieve planned results.

Nórdika Lanciani's Current Company Details
Factoría de Proyectos

Factoría De Proyectos

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Paid Media Specialist with extensive knowledge in digital advertising and strategic campaign management.
Nórdika Lanciani Work Experience Details
  • Factoría De Proyectos
    Digital Marketing Manager
    Factoría De Proyectos Dec 2023 - Present
    Barcelona, Cataluña, España
    ◻ Responsable de cuentas clave de sector B2B con objetivos orientado a la captación de leads.◻ Liderar proyectos, campañas y estrategias en el ámbito digital.◻ Diseñar y ejecutar planes de marketing digital para potenciar ventas y mejorar la presencia online.◻ Evaluar el desempeño de campañas digitales y optimizar la inversión basándose en datos.◻ Crear y gestionar campañas digitales en diversos canales, incluyendo redes sociales, buscadores y publicidad digital, para impulsar la generación de leads y conversiones.◻ Administrar eficientemente el presupuesto de marketing digital, priorizando inversiones de alto retorno.◻ Dirigir equipos y optimizar recursos para cumplir con entregas puntuales y estándares de calidad.
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  • The Plan Company
    Paid Media & Social Manager
    The Plan Company Feb 2021 - Feb 2024
    Spain
    ◻ Developed and executed comprehensive paid media strategies, encompassing Facebook Ads, LinkedIn Ads, TikTok Ads, Google Ads, and various other advertising platforms.◻ Managed end-to-end advertising campaigns, from initial setup to tracking, analysis, and ongoing optimization.◻ Conducted thorough keyword research, selected target audiences, and configured precise targeting to maximize campaign performance.◻ Established and monitored KPI to assess performance and optimize conversions.◻ Analyzed key metrics to assess campaign performance and implemented strategic adjustments to improve return on investment (ROI).◻ Collaborated closely with internal teams and clients to understand their business needs and translate them into effective paid media strategies.◻ Generated comprehensive performance reports and delivered results presentations to clients, providing actionable recommendations for future enhancements.
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  • Smart And Smart
    Digital Marketing Specialist
    Smart And Smart May 2020 - Jan 2021
    Spain
    ◻ Planned and executed highly effective digital advertising campaigns across multiple platforms, including Google Ads, Facebook Ads, Instagram Ads, and TikTok Ads.◻ Continuously optimized campaigns to maximize return on investment (ROI), employing techniques such as bid adjustments, segmentation refinements, and A/B testing.◻ Analyzed data and generated comprehensive performance reports to evaluate the effectiveness of campaigns and provide strategic recommendations for improvement.◻ Conducted thorough market research and competitive analysis to identify emerging opportunities and trends within the digital advertising landscape.◻ Collaborated closely with the content and design team to develop compelling and persuasive advertisements that drive impactful results.◻ Managed advertising budgets meticulously, tracking expenses to ensure efficient resource allocation and cost-effectiveness.
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  • 20.02 Marketing Group
    Paid Media & Social Manager
    20.02 Marketing Group Sep 2019 - Apr 2020
    ◻ Designed and implemented campaigns integrating online and offline marketing for Huawei and ZTE.◻ Strategized and executed paid advertising campaigns across diverse social media platforms.◻ Designed and implemented sales funnels to drive lead generation through online advertising.◻ Developed impactful copywriting strategies to craft persuasive and compelling content for both organic and paid channels.◻ Managed a well-organized organic social media posting calendar across multiple platforms.◻ Conducted in-depth research on industry trends to create tailored content that resonates with the target audience.◻ Collaborated actively in client meetings to gain a deep understanding of their objectives and devise customized advertising strategies.
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  • Banesco Abanca Group
    Marketing Digital & Media Manager
    Banesco Abanca Group Jan 2008 - Aug 2018
    ◻ Strategically planned and executed paid campaigns on prominent platforms including Google, Facebook, and digital media channels.◻ Developed comprehensive content strategies for both organic posts and paid advertisements.◻ Conducted thorough keyword research to identify optimal targeting opportunities.◻ Provided valuable improvement proposals based on meticulous market research and analysis.◻ Conducted rigorous market benchmarking to analyze trends, consumer habits, and target audiences.
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  • Dynapro C.A.
    Key Account Executive
    Dynapro C.A. Jun 2005 - Jul 2008
    ◻ Managed service relationships and billing (PepsiCo) ◻ Implemented and monitored the brand's strategic and tactical marketing plans.◻ Built and strengthened client relationships.◻ Managed requests, projects, and teams.◻ Handled vendor management and budgeting
  • Movilnet
    Administrative Specialist
    Movilnet Sep 1997 - Jul 2004
    ◻ Managed requests using office tools (Microsoft Office, Word, and Excel).◻ Facilitated improvements in customer service.◻ Registered and tracked complaints and claims.◻ Designed plans to improve department indicators (quality and productivity).
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Nórdika Lanciani Skills

Liderazgo De Equipos Mercadotecnia En Medios Sociales Social Networking Estrategia De Mercadotecnia Estrategia Empresarial Marketing En Internet Strategic Planning Marketing Strategy Microsoft Office Social Planning Innovation Social Media Marketing Marketing Digital Mercadotecnia Estrategia Marketing Result Oriented Creativity Team Leadership Roi Strategies Thinking Differently Social Web Marketing Online Online Marketing Comunicaciones De Marketing Marketing Communications Negotiation Social Media Redes Sociales Plan De Negocio Publicidad En Internet Publicidad Medios Digitales Spanish Strategy Business Strategy Sense Of Urgency Adaptability Confidentiality Benchmarking Gamification

Nórdika Lanciani Education Details

Frequently Asked Questions about Nórdika Lanciani

What company does Nórdika Lanciani work for?

Nórdika Lanciani works for Factoría De Proyectos

What is Nórdika Lanciani's role at the current company?

Nórdika Lanciani's current role is Paid Media Specialist with extensive knowledge in digital advertising and strategic campaign management..

What schools did Nórdika Lanciani attend?

Nórdika Lanciani attended Digital Traffic Management Y Publicidad Online - Hub4t - Tecnocampus, Escuela De Organización Industrial, Universidad Catolica Andres Bello, Universidad Central De Venezuela, Universidad Central De Venezuela.

What skills is Nórdika Lanciani known for?

Nórdika Lanciani has skills like Liderazgo De Equipos, Mercadotecnia En Medios Sociales, Social Networking, Estrategia De Mercadotecnia, Estrategia Empresarial, Marketing En Internet, Strategic Planning, Marketing Strategy, Microsoft Office, Social Planning, Innovation, Social Media Marketing.

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