Oscar Bengoa Email & Phone Number

Las Rozas, Es

Madrid Y Alrededores, España

Strategic management providing value for Brand/Trade campaigns, business transformation, organisational change and process optimisation.

World

March 2018 – Present | First diabetic to make an around-the-world- solo trip by motorbikewww.uedaquerueda.com / Instagram: @uedaquerueda / Facebook: @uedaquerueda• Personal project launched to join my professional career linking my travel-motorbike passion to the Diabetes community and kids education, moving them try everything and learn to dream.• This personal project encouraged me to develop foreign languages, improve troubleshooting and boost my ability to take fast track decision according to each situation becoming more openminded

Madrid Y Alrededores, España

March 12 – February 18 | TRADE & STRATEGIC MARKETING MANAGERResponsible for the Trade Marketing Strategy and activities across the different channels in line with overall Strategic Brand Plan. Connecter between Field Force and Top Management. Direct Team leader for 16 people.• Leading a 114 people team throughout Spain, act as Head of strategic implementations to boost market opportunities and defense business contingencies. +34Mns (+0.14 SOM)• Developer of the European Benchmark B2B. Strategic & Communication leader for Big Accounts. 4,000 Users and 16 Area Managers involved. (+0.34 SOM) (VIDEO)• Project Manager for “Route to market” improvement plan, throughout a new trade coverage and frequency model directing the Market Community work team. (+24.000 visits +0.17 SOM)• Definition of Global Brand’s launches distribution objectives and strategies for direct and vending clients (planogram, pricing and POSM) in collaboration with Brand team. • Campaign planner for Marketing activities

Responsible for internal communication in Spain. Development and coordination of corporate communication and image strategies. Monitoring and analysis of relevant information.• Set up a revolutionary change in an obsolete corporate communication model, by designing the BAT Blog. 100% internal users with 2 visits per month. One campaign per department.

Redefine the market strategy and supervise the Canary Islands Market.• Elaborating annual sale budgets, expenses and investments and coordinating the new Client Segmentation plan for Direct & Vending clients. Increasing 9 points in SOM with a 14% sales revenue growth.• KAM for big accounts.

Client portfolio management in order to contribute to overall sales, share growth and trade implementation objectives.• Design and implementation of the new trade action plan in Madrid, keeping the levels of distribution and visibility with a 50% budget reduction. -360K€• Project Manager for visibility events plan, getting the ASU 30 awareness lead for Lucky Strike.

• Design of advertising campaigns.• Tracking of results and commercial actions for BAT, Amena and Telepizza.

• Design of advertising campaigns.• Tracking of results and commercial actions for BAT, Amena and Telepizza.

ASSISTANT SUPPORT MANAGER - INTERSHIP

Uned University Of Madrid, Bachelors Degree In Economics

Master'S Degree, Marketing & Trading Mgmt

High School Diploma, Coach

Master'S Degree, Digital Marketing