I joined to set up and lead go-to-market within the consumer marketing team - working across subscriptions, video, audio & events. I lead cross-functional teams to deliver new product launches, growth strategies and campaigns. I do a lot of strategising whilst rolling my sleeves up and implementing, testing, optimising (on repeat) in partnership with channel owners.

I helped grow start-up and scale up brands by delivering practical brand and marketing strategy, efficient activation & helping set the internal team up for success. I was a plug-in senior marketing resource in times of business transition or growth. Projects included customer segmentation and insights, brand positioning, marketing and growth strategy and execution, CRM/customer journey mapping for growth and general marketing operations & project management. Clients included Superbike Factory, Redemption Roasters, Life Supplies, LUXTRA and Altelium insurance.

I led Motley's marketing team to bring customers fine jewellery, at insider prices. Achievements included a refreshed brand positioning and refined visual identity built on customer insight which improved brand memorability (and critically, conversion across channels); launching the brand in Fortnum & Mason and launching Motley's first owned retail space. My proudest achievement, though, was building a high-performing, happy, team.

I'm an experienced social media content creator and influencer, running successful campaigns for brands such as Beauty Pie, Dermalogica, Ralph Lauren, Uniqlo, Bosch and Erborian. With experience of campaigns from both the influencer and brand side, UK and North American markets, I can offer unique insight into making influencer marketing effective for brands. I also give guest lectures on influencer marketing for business and marketing students, most recently for various courses at the University of Birmingham Business School (UK).

Critical thinking and cross-functional OKR leadership across special projects, including 2x M&As, a new customer proposition and a re-org.

heycar is a used and new car marketplace, backed initially by Volkswagen FS and Daimler, with additional corporate investors brought on post-launch. Launched heycar in the UK (as part of BCG digital ventures). Led on all things brand marketing at heycar, including global brand strategy and visual identity, customer proposition and PR.