Olga Privalova Email & Phone Number

Moscow, Ru

Москва, Россия

Москва, Москва, Россия

In charge of managing client relationships with 149 retailers on federal and regional level in the immediate consumption (IC) channel. Developing a team of 14 highly qualified and people oriented key account managers (2 GKAM, 1 SКАМ, 10 KAM, 4 КАЕ) who provide the best client service to our partners.• Сreated a new team structure with fixed sales channels• Increased penetration of NRGB + 14,pp in 3 months

Москва, Москва, Россия

By acting as a Key Account Director, I strengthened company’s partnership in a pet food category with 9 major Russian retailers: Х5 Group, Magnit, Dixi, Metro, Lenta, O’Key, Auchan, Globus and Verniy. I set and managed a result and client-oriented team of 11 employees (2 SКАМ, 3 KAM, 6 JKAM) + 4 cross-functional members.• Built a new NKA team (started from 31% of current team composition)• Prolonged all assigned KA contracts for 2023 year with 2022-year investment level• Grew Miratorg MT channel by 3 times• Ensured sell-in growth 2022 vs 2021 +163%, 2023 YTD + 131% (Pyaterochka +118%, Magnit +101%, Perekrestok +48%, Lenta +28%, Metro +17%, Globus +82%), value growth + 232% and matrix listing expansion +71%• Created and implemented company’s Commercial policy in KA channel• Shifted trade terms in favor of prevailing conditional investments vs unconditional• Initiated cross-functional collaboration between Sales, Demand planning, Logistics, Finance and Trade Marketing teams that led to the creation of an effective сycle of work with federal retail chains• The result of my work was rated by Nielsen: Miratorg pet food brand was acknowledged as the most successful brand in Pet Food Category in 2022

Москва, Москва, Россия

Led a partnership with the national retailer Mercury Group (Red&White, Bristol and Dixi shops) that covered 40% market share for Diageo business in Russia with a team of 3 collaborative subordinates (1 JKAM, 2 KAE)• Exceeded contractual terms: FY21 vs FY20 – NSV +21,2%, GP +18,66, GP +1,1 b.p., share in sales + 1,2 b.p.• Increased matrix in 28% (+ 5 SKUs, reactivated 2 delisted SKUs, 7 in-out SKUs (5 in-out SKUs being listed in mid-Nov 2021)• Executed 2 waves of motivational promo, trainings for emloyees. Cross-promo impact + 68% in sales vs non-promo activations• Implemented the first category projects in e-com that increased sales of the whole spirits drinks category of the customer• To raise effectiveness implemented changes of business processes in logistics, workflow and cross-functional cooperation

Москва, Москва, Россия

In this role I created a stable cooperation between the company and international retailers Auchan and Globus after a long-term crisis.• Ensured exceeded fulfilment of contractural terms: Auchan: NSV + 48%, GM + 2,3 b.p., share in sales + 1,7 b.p., share in assortment + 4,8b.p., Nit per case + 5,9%. Hyperglobus: NSV +31%, GM + 1,9 b.p., share in sales + 3,1 b.p., share in assortment + 4,2 b.p., Nit per case + 4,1%• Ensured matrix increase: Auchan + 62%, Globus +41%• Implemented category projects, including 1st whiskey festival in Auchan

Москва, Москва, Россия

I developed successful business relations with national retailers of Dixi Group (Dixi, Viktoria, Megamart shops) and a chain of cosmetic shops L'Etoile on the basis of joint social responsibility projects. I also managed 2 subordinates (KAE) with whom we scaled the results for the company.• Increased sell-in + 38% YTD (01-09.2019) vs the target +5,2%• Listed 49 in-out SKUs within 9 months having the permanent matrix of 27 SKUs• Raised share in sales +5,2 b.p. ( 31,7% YTD 2019, NIVEA share in Discounter channel 22,3%) and share in assortment 36,9% YTD (+ 7,7 b.p.)• Implemented an educational charity project Mom’s School together with Dixi retail chain and NGO So-edinenie that helps in social integration of deafblind children. Parents of special children received a free opportunity to learn how to accept childrens’ needs and unleash their potential. Results: Sell-in +36,9%, SOA 36,9% +8,3 b.p. GFK marked the project as an exemplary example of doing business with retail and Biersdorf HQ decided to roll out the project in other markets. • Implemented the 1st cross-category project with Danone ( Sell-in +41%, SOA 39,9% +7,7 b.p., listing of 14 SKUs)• Received TRUST reward for achievements within the area of responsibility • Received Dixi reward for the successful and efficient business development, march 2019

Москва, Москва, Россия

• Ensured Billa matrix increase + 23% vs LY• Ensured sell-in increase in Sangi Styl + 67% vs LY• Contributed to must SKUs ND increase + 28% vs LY• Signed contracts with new partners Post of Russia, Befree, Coral-Travel

Уфа, Республика Башкортостан, Россия

• Signed contracts with major local retailers Bayram, Bashspirt• Contributed to sell-in growth increase of the territory 2016 vs 2015 +5%; 2015 vs 2014 +19% along with resources decrease• Ensured customer base increase 2016 vs 2015 +8%; 2015 vs 2014 +17%• Engaged state authorities of Bashkortostan, Salavat Yulaev hockey club, 2 distributors and 6 local retail chains to support Nivea Restores Skating Rings campaign aiming at giving access to winter sports for city residents• Received Extra mile reward for individual achievements

Уфа, Республика Башкортостан, Россия

• Received extra-mile internal award for contribution to business• Exceeded contractual terms in retail chain• Created territory strategy and delivered sales growth • Recruited people and contributed in merchandisers’ education and management• Implemented marketing and promotional activities to push the company's products in the market

Уфа, Республика Башкортостан, Россия

• Led contract management with LKA, including yearly agreements on contract terms, delivery of contractual terms• Conducted planning and implementation of promo and trade-marketing activations in line with Company’s strategy and allocated budget• Managed team of sales representatives and merchandisers

Professional Retraining, Economics And Company Management: Tools For Sustainable Development, 4,3

Bachelor'S Degree, Technology Of Food Production And Processing, 4,8