Directing overall business of Trading Business Unit ­- Led overall trading business with the people management of 250 staffs; procurement, production and sales­- Remarkable sales growth in the last 5 years with 17.25% CAGR from KRW 140B in 2013 to 310B in 2019­- Led various new business initiatives achieving No.1 market share; Salmon with KRW 79.2B sales in 2019 with 22.1% market share, KRW 93.4B in 2020 budget base Mediterranean Bluefin with KRW 63.7B sales with 41.2% market share in 2019 Other species business like mackerel, pacific saury, squid and others with 63.7B in 2019 - Absolute No.1 M/S in smoked salmon retail business with 72.0% in 3 major retail chains- Created a mega hit retail package SKU named “Air Express Norwegian Fresh Salmon” with KRW 4.7B, 317K package sales in 2019, KRW 11.7B, 926K package sales in 2020 Budget base- Restructured the organization and distribution network with the goal of more effective and efficient operations

Managing overall business operations ­- Restructured company organization, creating marketing and PR functions­- Completed detailed store profile for 116 corner stores with monthly updates and performance review; initiated re-activation program for 4 low performance stores­- Implemented new product operation system for 2012 Fall/Winter line-ups­- Improved salary scheme for floor sales staffs by applying performance related pay portion over 50%­- Introduced supervision system with 3 supervisors for each region, leading to efficient management of floor sales staffs­- Programmed and penetrated mentoring program for new employees­- Launched special promotion with sub brands including Lordson, Enrico Ballini and Evan &Iris, generating sales over 50,000pcs in 2012 Fall/Winter season- Led an online business initiatives, building online business infrastructure and starting online sales; set up logistics system, contracted online vendor and opened online community site

Representing overall Mio operations in Korea- Managed overall corporate operations in Korea including corporate finance and HR­- Established overall business plan and implemented sales and marketing strategies for Korean market­- Managed outsourced logistics (3PL) & service center­- Set up and operated in-house call center­- Set up sales network for online and offline channels­- Launched PND, Net book, DVR (Black Box) and Tablet PC successfully in Korean market; achieved No. 1 market share for Simple PND with over 80%­- Led online initiatives; operated corporate website (http//kr.mio.com), direct shopping mall (www.mio-shop.co.kr), and corporate blog (blog.naver.com/miokorea)

Division Head & a member of Operation Committee- Sell-out management for consumer electronic goods ­Supervise 3 area sales teams’ sell-in and sell-out operation for nation wide independent sales channels including department stores.­ Supervise sales and shop front enhancement for over 600 power retailer shops and hyper stores.­ Directing sales and marketing for mobile electronics business since Dec. 1997.­ Branding by supporting store front enhancement for all channels, and controlling over 60 dispatched floor sales forces to power retailers’ for sales enhancement.­ Successful organization restructuring by execution of early retirement program (ERP).- Direct business management in Korea­ Responsible for 13 off-line Sony style stores and on-line shopping mall.­ Operating 3 Sony web sites (Sony.co.kr, Sonystyle.co.kr, scs.sony.co.kr).­ Managing CRM & DB marketing.