Advanced Branding Strategic management consulting for Corporate Brands -Market /Consumer Trend Analysis -Qualitative/Quantative Consumer Research -Internal/External Audit -Brand Identity, Architecture, Portfolio, Organization Process, Performance Measurement Development -Contents Identity, Message Structure, Communication Strategy -Strategic ESG Branding -ESG Brand Value Index Development &Assessment Grip Management Institute -Brand Management Workshop -Brand Management Education -Personal Branding / Job Portfolio Management

•Successfully managed end-to-end corporate brand strategy projects for diverse clients, covering critical areas such as brand identity, positioning, internal communication, policy management, organizational strategy, and performance measurement.•Developed brand strategies for notable Financial Groups, FMCG, and ICT clients, showcasing expertise across industries.•Exceeded sales quotas for three consecutive years, demonstrating exceptional skills in generating new business opportunities by leveraging internal skills and external coordination

Tillion Team•Developed a Customer Research Model to derive insights and drive business strategy for a leading consumer goods company.•Developed and managed a Korean celebrity reputation index for a leading entertainment company, conducting regular surveys to monitor public perception and drive brand strategy.•Led the development and implementation of a successful digital marketing program for a new poll app, leveraging cutting-edge technology and marketing techniques to drive user acquisition and engagement

Manage SK Group brand as a Strategic asset •Managed SK Group brand as a strategic asset, driving brand positioning, equity, and growth through effective brand management strategies.•Developed annual strategies and communication plans for SK Group, leveraging in-depth surveys and trend analyses to identify key opportunities and challenges.•Directed advertising campaigns to increase brand equity, successfully enhancing brand awareness and perception across diverse target audiences.•Protected SK Group's brand assets in financial and legal contexts, mitigating risks and maximizing brand value through effective risk management strategies

Manage LG Group brand•Managed LG Group brand as a strategic asset, driving brand positioning, equity, and growth through effective brand management strategies.•Developed LG Group Brand Identity/Architecture Guide and applied it to affiliate companies, ensuring consistent branding and enhancing brand impact across diverse markets.•Developed annual strategies and communication plans for LG Group, leveraging in-depth surveys and trend analyses to identify key opportunities and challenges.•Protected LG Group's brand assets in legal contexts, mitigating risks and ensuring brand integrity through effective risk management strategies.

Brand Strategy Consultant•Developed proposal and managed consulting team and client communication, driving successful outcomes and ensuring client satisfaction.•Managed a one billion won worth, full-scoped corporate brand strategy project, covering brand concept, positioning, internal communication, managing policy, organization, and performance measurement.•Conducted successful brand valuation on 26 apparel brands, enabling data-driven decision-making and maximizing brand value.•Developed brand strategy with Telecom, Manufacturing, Confectionary, and IT clients, driving successful outcomes and enhancing brand impact across diverse markets.

•Hosted the annual e-business Forum (Intel Business Solution Forum), successfully bringing together more than 20 major Korean PC manufacturers and multinational PC manufacturers to discuss industry trends and showcase new products and solutions.•Developed local collaterals to communicate products and solutions, driving successful product launches and enhancing brand impact in the Korean market.•Executed a successful direct mailing campaign to top 3000 CIOs in Korea, achieving an impressive response rate of more than 10% and driving engagement

LG Group In-house marketing consultant •Designed and implemented a comprehensive consumer satisfaction monitoring system for a major systems integration company, providing valuable insights to improve customer experience•Conducted in-depth brand competitiveness analysis for a cosmetic company and delivered actionable recommendations for future brand structure based on target segments•Planned and executed a nationwide survey to evaluate the brand image of LG and developed strategic recommendations for future brand development•Developed a targeted CRM strategy for a credit card company, resulting in increased profits from the identified target segments.