Responsabilities:• Development of marketing researches• Creation of business model• Development of business plan• Development of marketing plan• Creation of tourism products• Pricing• Development of sales and marketing strategies• Creation of advertising campaignsRemarkable achievements:• We were selected by the District Institute of Tourism as one of the travel agencies included in the tourist reactivation program in Bogotá.• We won the Creative Tourism Awards world prize for the Best Creative Experience 2020.

Responsabilities:• Development of business plan• Negotiation with Hyundai Motor Company Head Quarter• Development and management of marketing plan and marketing budget (2MM USD annual)• Development of marketing research• Development of product portfolio• Pricing• Creation of sales and marketing strategies• Creation of advertising campaigns• Coordination of agencies: advertising, media, events and PR• Control of implementation of the brand identityRemarkable achievements:• I developed the new Hyundai portfolio for Colombia.• I implemented the new Hyundai corporate identity in showrooms and advertising campaigns.• I participated in the development of the new distribution network.

Responsabilities:• Management of Marketing Area in North America, Central America and South America• Management sales budget (50MM USD annual) and marketing budget (1,5MM USD annual)• Creation of marketing plan• Development of marketing research• Development of product portfolio• Pricing• Creation of sales and marketing strategies• Creation of advertising campaigns• Control of implementation of the brand identity• Development of sales and profitability managementRemarkable achievements:• I redefined the sales and marketing strategy, increasing market share in most of the countries where the brand was present.• I created a new pricing strategy which increased two percentage points of profit and six percentage points of sales.• I was promoted to replicate in other countries the strategies implemented in Colombia, and lead the brand launch in USA.• I directed the strategic planning (2015-2020).

Responsabilities:• Management of Marketing Area in Colombia• Development of marketing plan and marketing budget (2MM USD annual)• Development of marketing research• Creation of sales and marketing strategies• Creation of advertising campaigns• Agencies coordination (advertising, media, events and PR)• Mass media negotiation• Coordination of national and international events• Control of implementation of the brand identityRemarkable achievements:• Our sales grew up 54%, becoming the biggest growth of the year in automotive industry in Colombia.• I achieved an 8% additional in mass media negotiation.• I expanded the distribution network, adding two new cities.• The first quarter of 2019 I was chosen as the best employee in Colombia.• I was chosen to represent the country at the Volkswagen World Congress.

Responsabilities:• Management of Marketing Area in Colombia• Development of marketing plan• Development of marketing research• Creation of sales and marketing strategies• Creation of advertising campaigns• Coordination of agencies: advertising, media, events, PR and mass media• Coordination of national and international events• Control of implementation of the brand identityRemarkable achievements:• I developed the brand launch of Dong Feng in Colombia.

Responsabilities:• Development of marketing plan• Development of marketing research• Creation of marketing strategies• Coordination of national and international events• Control of implementation of the brand identity• Development of sales and profitability managementRemarkable achievements:• I participated in the creation of JAC’s marketing strategy, launching it successfully in the Colombian market. In just two years JAC achieved the second sales place of light trucks.