Develop and initiate marketing campaigns to promote client products/services and drive salesResearch target markets best for clients and compare against competitorsTrack clicks, likes, shares, followers, impressions, traffic, leads, conversions, for clientsProficiency with Instagram, Facebook, Twitter, LinkedIn, Pinterest, Google Analytics, Amazon, YouTube and other channels as neededOversee and manage content creation including writing and editing copy.Develop social media strategies and tactical plans based on clients goals and objectivesEvaluate marketing strategies to determine the effectiveness of campaignsEnsure marketing plans are done in a timely manner and within projected budget

Enforce social media terms of use by carefully monitoring reports of abuse Facebook. Gather, analyze and utilize relevant data to develop ways to improve the overall user experience on Facebook. Identify inefficiencies in workflows and suggest solution. Make well balanced decisions and personally driven to be an effective advocate for our community

Complete work on a 'per project basis" creating and optimizing Facebook/Instagram advertisements. Creation of and identification of landing page optimization opportunities, bidding and maintaining day-to-day campaign spend. Advise on marketing strategies by understanding client expectations, assessing the feasibility and identifying marketing and advertising opportunities for clients. Track and measure key account metrics of advertisement campaigns.

Provide strategic advice and help small to mid-size businesses get the best ROI on their business’ advertising investment by working closely with them in a consultative role. Communicate with small to mid-size business owners proactively, via phone, email, and video conference. Drive marketing strategy with an assigned book of business, identify campaign trends and solve problems facing multiple customers. Implement creative ways to improve our clients’ relationships, tailor and share performance-enhancing suggestions, and up-sell or promote other products.

Directly responsible for managing artist social media accounts (Facebook, Instagram, Website) to interact with fans as well as create online marketing campaigns and networks to generate a larger fan participation rate on all social media sites. Build online network of contacts and websites to further promote artist and brand. Strategize successful online marketing campaigns that advance the artist brand, lifestyle and music into a street campaign.

Formulate, direct, and coordinate marketing activities and policies to promote sporting events by working with advertising and promotion managers. Identify, develop, and evaluate marketing strategies to increase attendance based on knowledge of established objectives, market characteristics and cost/markup factors. Develop and manage B2B/B2C sponsorship program to increase attendance and provide advertising opportunities to the participating sponsor.