Led the transformation of 8Greens’ branding and product portfolio, redefining the brand’s aesthetic, positioning, and product offerings to propel its transition from a niche product to a recognized player in the mass market, driving significant growth and deepening consumer loyalty.Conceptualized and executed integrated marketing strategies across digital, retail, and e-commerce channels, harnessing data-driven insights to amplify performance and establish a stronger market presence.Built and directed a dynamic marketing team, fostering innovation and seamless execution across social media, paid media, earned media, email, partnerships, and experiential marketing, resulting in heightened brand engagement and accelerated customer acquisition.

Spearheaded the complete rebranding and launch of Savor by Suzie from the ground up, reimagining the 45-year-old Savor Street legacy into a bold, modern brand that captured fresh market appeal.Developed the new logo, messaging, and go-to-market strategy, including product innovation and full aesthetic design. Crafted and executed social and PR strategies that skyrocketed social followers and engagement. Built a marketing plan and budget that significantly boosted sales in the first year, driving substantial year-over-year growth across retail, e-commerce, Amazon and wholesale channels.

Founded Hackamore to introduce the first non-alcoholic liquor substitute to market. Launched with a focus on high-end, premium on-premise accounts, Hackamore quickly expanded to over 1,000 stores in NYC and achieved impressive sales within its first year. Expanded the product line to include mini bottles and ventured into online sales via Amazon and direct-to-consumer channels.Developed strategic partnerships with top restaurants, hotels, influencers and entertainment brands, securing menu placements and earning notable media coverage. Collaborated with Bravo TV, The Bachelor, and various industry press outlets. Committed to philanthropy, supporting events like Soul Cycle, Yoga Works, and others focused on social impact.