• Full analysis of marketing and PR activities - existing and potential - for the clients in the portfolio;• Building marketing and communication plans and strategies;• Creating communication concepts for commercial activities and publicity materials (with external collaborators, according to specific needs: design, web programming, printing etc.).Main Client: Mini-Farm chain of pharmacies

• Coordinating the Department of Brand & Communication (7 people) and all the activities of communication, media, PR, creation, media production, DTP in full accordance to company standards;• Promoting the image of the company and maintaining full and continuous communication with internal and external public;• Planning and overseeing the implementation of all marketing plans and actions: image or promotional campaigns (local or nationwide) in full accordance to company policies and strategies;• Developing and overseeing the implementation of all ATL, BTL, in-store communication, according to all strategic marketing projects;• Supervising the editorial and visual content of all types of communication (print, A/V or any other kind) in order to maintain the coherence of brand’s image and message;• Providing editorial content for all publications of the company;• Creating communication concepts for all commercial activities of the company;• Defining, planning and controlling the marketing budget, distributing it for implementation of every marketing specific action;• Negotiating and overseeing the deployment of contracts with marketing and media services suppliers;• Supervising and control of all activities carried on with creative, PR and publicity agencies; supplying the external briefing in full accordance with company’s standards and communication strategies; finding optimal ways to publicly communicate all actions of the company in terms of image and media;• Managing the direct relationship with the customer by coordinating call center activities (questions, suggestions, complaints from customers through dedicated resources: toll-free telephone number, e-mail etc.).

• Coordinating the Department of Marketing (10 people) and all the activities of communication, media, PR, creation, production, DTP, CRM, merchandising;• Promoting the image of the company and maintaining full and continuous communication with internal and external public;• Planning and overseeing the implementation of all marketing plans and actions: image or promotional campaigns;• Developing and overseeing the implementation of all ATL, BTL, in-store communication;• Supervising the editorial and visual content of all types of communication (print, A/V or any other kind) for maintaining the coherence of brand’s image and message;• Providing editorial content for all publications of the company;• Creating communication concepts for all commercial activities of the company;• Supervising the editorial and visual content of all types of communication (print, A/V or any other kind) in order to maintain the coherence of brand’s image and message;• Defining, planning and controlling the marketing budget;• Negotiating and overseeing the deployment of contracts with marketing and media services suppliers;• Supervising and control of all activities carried on with creative, PR and publicity agencies; supplying the external briefing; finding optimal ways to publicly communicate all actions of the company in terms of image and media;• Market and competition studying;• Supervising the implementation of all merchandising plans;• Studying trends in decorating shop windows, shops, decorating concepts and supervise their implementation• Managing the database of loyal customers (over 1,000,000 entries) and CRM activities: data mining, proposing and implementing marketing strategies and actions upon analyses based on customer data, maintaining the database at a high accuracy level through various actions in order to continually update the contact details of loyal customers• Managing the direct relationship with the customer by coordinating call center activities

I. Marketing and PR activities:• Maintaining the relationship with press representatives as well as media-buying, creation and PR agencies;• Coordinating the execution of the monthly publication of the company: creating the flat plan, providing content and supervising the execution in terms of layout/DTP/printing;• Providing content for all commercial materials of the company and supervising the execution in terms of layout/DTP/printing.II. Secretarial duties for organizing office daily activities:• Maintaining an efficient information flow between the general manager and all the departments of the company;• Drawing-up all correspondence (both English and Romanian), documents, reports, memos;• Follow-up for all projects and tasks assigned to the management team by the General Manager;• Preparing and maintaining daily working agenda for the General Manager;• Organizing the documents flow;• Monitoring all incoming communication for the general manager;• Making all the necessary arrangements for internal and external business meetings;• Taking part in all management meetings and preparing the minutes;• Organizing all the administrative and protocol activities with regard to the General Manager.