At the heart of the ALEZZI Beach Resort, ONYX Apartment stands as proof of my dedication to offering top-tier seasonal accommodation to tourists. Managing this property has been a journey of both personal and professional growth, particularly in the area of customer relationship management and operational excellence. I have strategically marketed the apartment on Booking.com, ensuring maximum visibility and occupancy rates. My role has extended beyond mere promotion; it involved direct engagement with guests and prospective clients, providing a personalized touch that distinguishes our service. Addressing various logistical challenges and maintaining seamless operations have been critical components of my day-to-day responsibilities.My effective management of ONYX Apartment has also necessitated strong partnerships and financial acumen. I have cultivated and maintained relationships with key partners, ensuring that every aspect of the guest experience is of the highest standard. Budgeting and cost efficiency have been paramount, allowing us to offer competitive rates without compromising on quality. This approach has not only ensured the profitability of the property but also solidified our competitive stance in a dynamic market. Through these efforts, I have developed my skills in strategic marketing, customer service, problem-solving, and financial management, contributing to the apartment's success and to my professional development.

Klotho Romania was born out of a deep-seated passion for fashion and a commitment to addressing a widespread challenge in the industry: ill-fitting garments in retail environments. As the founder, I wanted to develop an innovative solution tailored to women's needs, focusing on creating garments that not only fit beautifully but also resonate with their lifestyles and preferences. My role, besides creating the innovative business model, was also overseeing the entire production process to ensure efficiency and quality, from the initial concept of products designed to meet our customers' unique needs to the execution of a user-friendly website that enhances the shopping experience. Additionally, I was responsible for marketing campaigns, ensuring our brand's visual identity was both compelling and cohesive.In leading Klotho, I developed a multifaceted skill set that has been vital in the brand's success. My hands-on approach to creating and maintaining partnerships, coupled with my dedication to developing a superior customer experience, set our brand apart from traditional retail offerings. I applied design thinking methodologies to analyze customer segments and behaviors, leveraging tools like Google Analytics to refine our strategies and offerings. My involvement with women's communities through NGOs, events, and podcasts allowed for meaningful engagement and feedback, further informing our brand strategy. Additionally, my skills in creating marketing illustrations for social media platforms enabled us to build a strong online presence, driving both brand awareness and customer loyalty.

Infamous BOA Design started as a project, in my first year of university, for putting into practice the learned theory.My main activities:• Finding clients through personal network (no marketing);• Analyzing the needs and brands of the clients;• The creation of digital illustrations (logos, campaigns, cards, and others) in Adobe Illustrator and Adobe Photoshop;Some of my projects can be seen in brands such as Humance Cosmetics, LuthierZ, Teamology Institute, Asociatia Misena, and Milla Milla.

At Dispo Trading, my role as a product developer encompassed a broad range of responsibilities that drove the brand forward. I efficiently managed our product portfolio on Shopify, ensuring an engaging and user-friendly shopping experience. My duties also included organizing and overseeing photo shoots to accurately capture and showcase our products’ appeal. Beyond visual merchandising, I created the design of new products and conducted in-depth market trend analysis to ensure our offerings remained competitive and on-trend. Working directly with suppliers, I managed both operational processes and nurtured positive, productive relationships, ensuring a seamless supply chain.Through my work at Dispo Trading, I developed key skills vital for business success in a digital era. Among these, project management stood out, as I seamlessly managed multiple tasks from conceptual design to market analysis. My creative problem-solving was constantly engaged, allowing me to adapt and innovate in product development. Strong interpersonal skills were critical in my interactions with suppliers, fostering partnerships that benefited our supply chain efficiency. Additionally, my experience with Shopify and digital marketing tools enhanced my digital literacy, making me adept at navigating and optimizing online retail platforms.

Over the study years at The Entrepreneurship Academy, I have participated with my team of 8 people in business consultancy projects for companies such as Fan Courier, Regina Maria, Neversea, RedBull, Teach for Romania, The Outfit, and Brand Minds.