Oana Bulexa

Oana Bulexa Email and Phone Number

Integrated Communication expert | EVP MSL Romania & Managing Partner MSL The Practice @ MSL The Practice
bucharest, bucuresti, romania
Oana Bulexa's Location
Bucharest, Bucharest, Romania, Romania
Oana Bulexa's Contact Details

Oana Bulexa personal email

About Oana Bulexa

I am a Romanian integrated communication expert with 20 years of experience, mixing journalism, marketing, public relations, creative, digital and social media. After a solid career in journalism, with 4 years in print media and television, and several enriching experiences in direct marketing and PR, in 2007 I became one of the first employees of the agency which I’m currently running as Managing Partner. I built my career on solid foundations, so I have grown professionally step by step and I have taken increasing responsibilities, from PR Consultant to Consumer Practice Director, Head of PR Department, Client Service Director and for the most recent 11 years to my current leadership position. Along the years, I’ve been engaged with work at strategic, supervision and implementation level in numerous communication campaigns, for more than 200 clients from various domains such as FMCG, retail, real estate, IT&C, entertainment, automotive or financial. I have been the project leader of numerous successful campaigns, with an impressive track record of more than 250 international and local awards, in competitions such as Cannes Lions, EMEA SABRE Awards, Global SABRE Awards, European Excellence Awards, IPRA Golden World Awards, Romanian PR Award, Internetics or ADC*RO Awards. I also gained valuable experience as a juror in local and international competitions (e.g. Cannes Lions, Eurobest, EMEA Sabre Awards, Cristal Festival, Romanian PR Award, ADC*RO Awards, International Business Awards), as a guest speaker in various industry events and as a trainer for marcomm professionals and aspirants.

Oana Bulexa's Current Company Details
MSL The Practice

Msl The Practice

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Integrated Communication expert | EVP MSL Romania & Managing Partner MSL The Practice
bucharest, bucuresti, romania
Website:
mslgroup.ro
Employees:
29
Oana Bulexa Work Experience Details
  • Msl Romania: Msl The Practice | Msl Consultants
    Evp
    Msl Romania: Msl The Practice | Msl Consultants Jul 2023 - Present
    Bucharest, Romania
    MSL Romania currently operates 2 Public Relations agencies in Romania: MSL The Practice (launched in 2006) and MSL Consultants (launched in 2023). MSL Romania is part of Publicis Groupe Romania, the leader of the communication market and the largest one-stop shop which operates some of the most recognized brands, including: Leo Burnett, Publicis, Saatchi & Saatchi, The Geeks, MSL, Starcom, Spark Foundry or Zenith.
  • Msl The Practice
    Managing Partner
    Msl The Practice Feb 2013 - Present
    Bucharest
    The highlights I am most proud of:MSL The Practice has already been named PR Agency of the Year in Romania three times (2015, 2016, 2021) during my mandate and won no less than 100 awards in local and international competitions in the past 8 years. The agency developed numerous innovative projects, including the biggest IPO on the Romanian market (Digi). Business-wise it tripled its revenue, significantly increased its profitability and its client base. Starting 2017 I developed and implemented a new transformation model, which allows the agency to offer PR-driven integrated solutions, to better meet clients’ expectations and to secure a sustainable growth. Starting 2013, I was a juror in various competitions such as Romanian PR Award (2013-2018), Eurobest festival of creativity (2013, 2017), EMEA Sabre Awards (2015, 2021), Cristal MAD (2018), Cannes Lions (2021).
  • Msl The Practice
    From Pr Consultant To Head Of Pr Department & Client Service Director
    Msl The Practice Feb 2007 - Jan 2013
    Bucharest
    PR Consultant (2007-2009) | Consumer Practice Director (2009-2010) | Head of PR Department & Client Service Director (2010-Jan2013) | Partner (2010-)PR Consultant - Main responsibilities: issue & crisis management support, project management, account handling, media relations, writing press materials, event management, support in new business. Consumer Practice Director - Main responsibilities: develop and oversee/ implement consumer PR campaigns, issue & crisis management, new business.Head of PR Department & Client Service Director - Main responsibilities: develop and oversee the entire PR Department, senior level consultancy, develop and oversee PR campaigns, issue & crisis management.Main achievements:During these years, I was engaged with work at strategic, supervision and implementation level for many communication campaigns, for more than 50 clients from various domains such as FMCG, retail, real estate, IT&C, automotive or financial. Many of these campaigns received local and international recognition in the most relevant PR and communication competitions (the most relevant are listed below). As a result of great professional achievements and dedication, in July 2010 I was made Partner.
  • Ogilvy Public Relations Worldwide
    Senior Account
    Ogilvy Public Relations Worldwide Apr 2006 - Jan 2007
    Bucharest
    Main responsibilities: project management, account handling, media relations, writing press materials, event management. Main clients: Volvo, Gillette, Golf & Country Club, Carpatcement.
  • Create Direct
    Account Executive
    Create Direct May 2005 - Apr 2006
    Bucharest
    I had a mix role within the company:a) project manager for several accounts (clients); managing both the relationship with the client and the relationship with the internal departments (creative team, production team, btl team etc)b) PR officer; managing the relationship with media and announcing all the major achievements of the agency (new clients, new campaigns etc).This was the first time I had a public relations role.
  • Prima Tv - News Department
    Reporter
    Prima Tv - News Department Apr 2004 - Mar 2005
    Bucharest
    I continued my career as a TV reporter working for the News Department (the Economic Section), where I was in charge with identifying, documenting, filming and writing daily news on economic and financial topics. The news reports were broadcasted in the evening news. I was also among the reporters who did the live transmissions. I kept the main areas of interest from my previous job (FMCG and Agriculture) and also remained an accredited reporter for Ministry of Agriculture. In addition, I was the designated reporter for ad news, working for clients such as Carrefour, Cora, Casa Vernescu, JW Mariott, Mega Image, Altex, Gealan, Wienerberger. Occasionally, I also covered additional domains such as Social and Lifestyle. The news reports were broadcasted during the morning show.
  • National Tv
    Reporter - News Department
    National Tv Jun 2003 - Mar 2004
    Bucharest
    I was a reporter working for the News Department (the Economic Section), where I was in charge with identifying, documenting, filming and writing daily news on economic and financial topics. The news reports were broadcasted in the evening news. I was also among the reporters who did the live transmissions, selected after an internal casting and after participating in specific trainings. I kept the main areas of interest from my previous job (FMCG and Agriculture) and also remained an accredited reporter for Ministry of Agriculture. In addition, I was the designated reporter for ad news, working for clients such as Connex, Orange, Zapp, BCR, Raiffeisen Bank. Occasionally, I also covered additional topics (Social, Law&Justice, Politics).
  • Mediafax
    Reporter
    Mediafax Aug 2002 - Jun 2003
    Bucharest
    I was a reporter working for the Economic Section, where I was in charge with identifying, documenting and writing daily news on economic and financial topics. The news reports were broadcasted online, as an primary source of news for all print, radio and tv media. My main areas of interest were FMCG and Agriculture. I was an accredited reporter for Ministry of Agriculture. My major stories were also published in Ziarul financiar.

Oana Bulexa Skills

Public Relations Media Relations Corporate Communications New Media Internal Communications Press Releases Strategic Communications Advertising Marketing Communications Journalism Management Copywriting Social Media Crisis Communications Social Media Marketing Online Advertising Television Facebook Reputation Management Event Management Online Marketing Integrated Marketing Blogging Marketing Strategy Digital Media Social Networking Magazines Editing Editorial Media Planning Marketing Online Journalism Creative Writing Email Marketing Digital Marketing Corporate Social Responsibility Newsletters Publishing Newspapers Publicity Brand Development Content Strategy Direct Marketing Event Planning Marketing Management Corporate Branding

Oana Bulexa Education Details

  • Iaa School
    Iaa School
    Organizational Leadership
  • Academy Of Economic Studies, Bucharest
    Academy Of Economic Studies, Bucharest
    Management
  • B.P.Hasdeu National College, Buzau
    B.P.Hasdeu National College, Buzau
    Maths - Physics, With Intensive English Program

Frequently Asked Questions about Oana Bulexa

What company does Oana Bulexa work for?

Oana Bulexa works for Msl The Practice

What is Oana Bulexa's role at the current company?

Oana Bulexa's current role is Integrated Communication expert | EVP MSL Romania & Managing Partner MSL The Practice.

What is Oana Bulexa's email address?

Oana Bulexa's email address is oa****@****hoo.com

What schools did Oana Bulexa attend?

Oana Bulexa attended Iaa School, Academy Of Economic Studies, Bucharest, B.p.hasdeu National College, Buzau.

What are some of Oana Bulexa's interests?

Oana Bulexa has interest in Big Data, Brand Management, New Media, New Communication Technologies.

What skills is Oana Bulexa known for?

Oana Bulexa has skills like Public Relations, Media Relations, Corporate Communications, New Media, Internal Communications, Press Releases, Strategic Communications, Advertising, Marketing Communications, Journalism, Management, Copywriting.

Who are Oana Bulexa's colleagues?

Oana Bulexa's colleagues are Daniel Vasilache, Eugen Suman, Anca Petrescu, Catalina Dobre, Eva Coșa, Bianca-Nicoleta Sorescu, Andreea Popa.

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