Oana Rusu-Williams Email & Phone Number

Guildford, England, United Kingdom

Periphas Ltd is an award winning consulting and business development company working with leading organisations like Verizon, Workday, Siemens, on highly successful customer executive engagement programs globally. We help our clients identify, prioritise, connect and communicate at the most senior level with those customers where they truly have a win-win proposition. The key to the success of Periphas' programs for our clients is the combination of many years of experience working with and at senior executive level, a proven research methodology, vast data resources and innovative AI-assisted software solutions. I am responsible for our solutions strategy, development and go-to-market.

United Kingdom

Responsibilities included:Manage and develop the team of product managers and analysts for channel productsTogether with my team create and deliver the roadmap to integrate solutions from six acquisitions in the channel space into one cohesive platform.Interface with Sales, Marketing, Operations and Customers for feedback, new requirements, trends and visioning

Reading, United Kingdom

London, United Kingdom

CTL was a start-up company. It provided a software solution which facilitated:- the introduction of personalized marketing initiatives;- the generation of a coherent unified view of the customers;- the reduction of regulatory risk and - mechanisms to control and reduce costs associated with on-going IT operations.Re-structured the offer to align with the competitive environment providing clarity as to the business solutions that the product could support. Developed industry and technology focused value propositions and a complete set of sales and marketing collateral including: corporate presentations, whitepapers e.g. “Information Control Software in Retail”, product vision briefs, etc. Developed a methodology to reduce resource requirements in the sales cycle and created a formalized partner programme.Unfortunately CTL's funding was withdrawn and the company is in liquidation.

Feltham

Actively supported numerous sales engagements in a presales and presales-lead capacity, yielding £ multimillion software license revenue (several contracts in excess of £3 million, many smaller size contracts of £150k to £1 million). Maintained continuous engagement with 7 high profile accounts, providing strategic advice and input into their SAP investment, solution architecture and roadmap.Initiated and drove a series of sales /presales enablement programmes in EMEA to generate faster adoption of the new technology. Consistently overachieved the programmes' KPIs (number of customer references, number of trained and committed sales & presales resources, delivery of programme collateral, etc.).Worked with retail, financial services, public sector, telecommunications, high tech, manufacturing and media customers.Presented, rolled out and created or led the creation of differentiated value propositions, messaging, collaterals and demos by industry, role, problem area or company for solutions in the SAP Netweaver stack (portal, master data management, integration, development infrastructure, business process and rules management, mobility). Mentored and coached colleagues in the use of the various sales and positioning tools and methodologies.

Reading, United Kingdom

Researched the competitive market, captured the value propositions and created the sales and presales training materials (courses, exercises, demos and demo tips) for Baan Industry Solutions, Baan ERP on AS400. Delivered this training to all 115 EMEA resellers.Product champion for the Baan ecommerce suite (eProcurement and eSelling).

Bucharest, Romania

Equity Rating Services Introduction: BERG is the equity analyst arm of the largest foreign investment fund in Romania, NCH (New Century Holdings) and the only rating agency in Romania Developed an equity rating methodology for BERG and promoted this in the financial press. Retail Management Consulting Services IntroductionRaised funds for aquiring majority shareholding positions in Romanian retail companies for NCH. With NCH funding, founded and managed United Capital - a consulting company specializing in improving the operations of the aquired retail companies. (Achieved profitability after 3 months with 5 employees)

Bucharest, Romania

Project managed the development of 3 special equipment products for the Romanian Ministry of Defense.Managed all the interactions and communications with the English speaking accounts.

Mba, Business Administration - Strategy & Finance

Mba - Year One, Business Administration - Strategy & Finance

Paticipated in the Graduate Management Programme of IMC - at the time IMC was affiliated with Case Western Reserve University in Cleveland.

Msc, Aeronautical Engineering