Innovative Thinker | Driving Growth in FMCGWith over 35 years of progressive experience in the edible oil market, I have journeyed from entry-level positions to spearheading company-wide sales. A results-oriented professional, I excel in strategic innovation, fostering collaboration, and delivering measurable outcomes. Passionate about turning ideas into impactful solutions, I am dedicated to driving growth and success in the dynamic FMCG industry.Obaid Raza Khan0300 8290132
Labbaik Foods Pvt Ltd
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General Manager SalesLabbaik Foods Pvt Ltd Dec 2024 - PresentPakistan
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Head Of Industrial SalesAgro Processors & Atmospheric Gases Ltd. Jun 2024 - Dec 2024Pakistan90% cash recoveries to-date. 100% target achievement. 5 new customers including Haleeb Foods and Shakarganj within a span of a month. -
National Sales Manager - ConsumerAgro Processors & Atmospheric Gases Ltd. Oct 2023 - Jun 2024PakistanTook charge of the entire portfolio including smart sauces range of products, new line extension of Soya Supreme; Soya olive cooking oil as well as Malta consumer portfolio Achieved highest sale of the year in march 2024. Achieved a 15% growth in overall sales since previous year. -
National Sales Manager - BulkAgro Processors & Atmospheric Gases Ltd. Oct 2018 - Oct 2023PakistanExpanded the cooperate portfolio by over 500 tons through strategic customer acquisition. Constantly added 100 new customers annually, achieving a steady growth rate of 10% year-over-year. Initiated and developed a robust dealer network. Successfully adding 93 new distributors and dealers within 5 years. Successfully launched the entire bulk product for Malta, including MCO, MCM and Malta Fry. Expended export operations by securing 5 new customers in Afghanistan. -
Divisional Sales ManagerAgro Processors & Atmospheric Gases (Pvt) Ltd. Sep 2014 - Oct 2018Karachi, PakistanI have been serving Agro Processors & Atmospheric Gasses Pvt. Ltd since 22 prosperious years now. My core responsiblities here include:• Developing and maintaining marketing strategies to meet agreed sales and other targets.• Evaluating customer research, market trends, competitor products and implement marketing plan.• Identifying target markets and developing strategies to grow it’s market-share.• Researching and evaluating new sales.• Communicating with target audiences and managing customer relationships.• Organizing and attending events such as conferences, seminars and exhibitions.• Setting up team sales targets and allocating areas to sales representatives.• Monitoring your team's performance and motivating them to reach targets.• Analyzing sales figures and taking actions.• Exploring ways of improving existing products and services.• Reporting back to senior managers and encountering results. -
Area Sales ManagerAgro Processors & Atmospheric Gases (Pvt) Ltd. 2004 - Aug 2014Karachi, Pakistan -
Senior Sales OfficerAgro Processors & Atmospheric Gases (Pvt) Ltd. 2001 - 2004Karachi, Pakistan -
Sales OfficerAgro Processors & Atmospheric Gases (Pvt) Ltd. 2000 - 2001Karachi, Pakistan -
Sales DistributionAgro Processors & Atmospheric Gases (Pvt) Ltd. 1992 - 2000Karachi, Pakistan
Obaid Raza Khan Skills
Obaid Raza Khan Education Details
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Model Day CareHigh School
Frequently Asked Questions about Obaid Raza Khan
What company does Obaid Raza Khan work for?
Obaid Raza Khan works for Labbaik Foods Pvt Ltd
What is Obaid Raza Khan's role at the current company?
Obaid Raza Khan's current role is General Manager Sales.
What schools did Obaid Raza Khan attend?
Obaid Raza Khan attended Karachi University, Model Day Care.
What skills is Obaid Raza Khan known for?
Obaid Raza Khan has skills like Market Planning, Sales Operations, Fmcg, Team Management, Marketing Management, Sales Management, Brand Management, Market Research, Distributed Team Management, Marketing Strategy, Team Leadership, Sales.
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Obaid Raza Khan
Riyadh, Saudi Arabia -
Obaid Raza Khan
Karachi Division
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