Key Responsibilities:+ Manage the day to day trafficking and setup of online ad campaigns and ensure smooth delivery and tracking+ Act as technical support to help troubleshoot problem creative+ Manage Standard, Rich Media and Video creative in raw file or tag format+ Act as an operations liaison to test and evaluate new features and products+ Generate various reports for internal teams and third parties+ Respond to general queries and reported problems internally and externally+ Run campaign reports on behalf of the Sales Team as per their requirements.+ Escalate any usage concerns or recommendations to the Technical Support teams.+ Monitoring campaigns data for any data anomalies, spikes or drops (for example ad impressions, clicks, spend).+ Understanding campaign and advertiser objectives and recommending new courses of action to meet those ends in a clear and concise way.+ Working on projects which include improving the company’s trafficking and data processes+ Understanding the online bidding process for the purchase of ad impressions, analyzing bidding rates, suggesting and implementing improvements.

Started PepperClick with a strong focus on Google AdWords marketing. Managed clients from numerous verticals such as Travel, Hospitality, Retail, Health Care, and Professional services.Key highlights: Helped a client in the dental care industry increase online appointments by 124% through a combination of landing page optimization and the use of mobile clicks to call extensions.Reduced cost per lead for a client in the gaming industry on the display network by half (to less than a dollar per lead) by effectively managing placements and regularly excluding non performers. This eventually lead to the display campaign outperforming the search campaign in total conversions and cost per conversion.Provided white-label services to agencies to manage their clients’ AdWords campaigns Also, helped train a business manager to independently set up his own agency through a process of client management and regular AdWords training.

AdWords: Worked with the Campaign optimization team at AdWords, where we would provide optimization suggestions to advertisers based on best practices taught internally at Google. Provided email support to AdWords advertisers on different issues related to their accounts including campaign performance, measurement of performance metrics, and other concerns.AdSense: Helped publishers monetize their web content through strategic placement of ad inventory. This role included providing optimization suggestions, policy support and conducting various publisher education initiatives.Ran a project while working as the AdSense community manager to help publishers optimize ad placement to improve monetization. This project was run on small budget but through proper engagement and getting users to work with the community support team, we were able to demonstrate an impact of well over $100,000 in additional annualized revenue.

Customer Service: Providing phone-based customer service for JC Penney stores credit services. Keeping consumers informed about the status of their accounts and answering queries related to their credit cards.Subject Matter Expert: Working as a mentor for new hires and junior team members. Helping them ramp up quickly and effectively.Was the first team member in the history of the process to receive the fast track promotion through 6 months on consistent performance with top ratings.