Tunde Obasa

Tunde Obasa Email and Phone Number

Insight-led Consumer growth Strategist, using Product strategy and Marketing Innovation skills and tools. @ BBDO West Africa
Tunde Obasa's Location
Lagos State, Nigeria, Nigeria
Tunde Obasa's Contact Details

Tunde Obasa personal email

About Tunde Obasa

Currently, Acting-Group Strategy Lead at DDB Lagos x BBDO West Africa, while working on a variety of channels & disciplines - Brand, ATL, Consumer Experience, CRM, Direct Mail, Social, Content, Experiential, Branding, and Research (Quants & Quals).With several years in Retail (Accessories2Die4), Social Enterprise (Generation Enterprise; Helpnextdoor), Management Consulting (Areedi; Smarterise/Enos Labs), and Advertising (Ogilvy Nigeria; Nitro 121), I have grown to acquire a divine discontent and keen curiosity that allows me to take a consumer-first approach to strategy when developing communications, trade innovation or business marketing solutions that can be relevant, impactful, and effective.

Tunde Obasa's Current Company Details
BBDO West Africa

Bbdo West Africa

View
Insight-led Consumer growth Strategist, using Product strategy and Marketing Innovation skills and tools.
Tunde Obasa Work Experience Details
  • Bbdo West Africa
    Ad-Hoc Strategy Manager
    Bbdo West Africa Feb 2023 - Present
    Lagos State, Nigeria
    Support with all major strategy planning, cultural intelligence, segmentation studies, usability reporting for Guinness Nigeria and Cameroon. Also, provide strategic support to all new business initiatives for the agency. Projects Include: Guinness, Campari and Supreme Noodles.
    View
  • Ddb Lagos
    Lead Strategy Manager
    Ddb Lagos Feb 2023 - Present
    Lagos State, Nigeria
    Leading all major strategy inputs, intelligence and new business initiatives across Nigeria, for and providing support across Client's Business across Africa for MTN; MoMo by MTN; Quickteller; Verve; Complan; Unilever (Lipton); and Interswitch.Support with growth planning and customer acceptance for brands playing in the Fintech and Lifestyle sectors.
    View
  • Nitro 121
    Deputy Strategy Manager
    Nitro 121 Sep 2022 - Jan 2023
    Lagos State, Nigeria
    Co-lead and drive brand and communications strategy to help top brands discover and leverages growing market insights to retain market dominance and boost consumer acceptance.Drive and support with cultural and consumer intelligence to help creative teams and brands to take consumer-led approach to marketing communications.Key brands served were: Molped; LEAP Africa; Bajaj Motorcycles & Tricycles; ARLA Foods; Dano Milk; First Bank Plc; GOtv; etc.
    View
  • Helpnextdoor
    Head Of Business Management
    Helpnextdoor Oct 2016 - Aug 2022
    Lagos, Nigeria
    Founding Partner since 2016, who has provided freelance and advisory support to the team, except during Sep' 2021 to Aug 2022, where I led the Strategy and Business planning on a Full-time basis.Provide coordinating leadership and strategic communications support to help the team re-emerge as a leading digital Help services company that provides quick and safe access to domestic work needs within Lagos.
    View
  • Ogilvy Nigeria
    Insights And Strategy Planner
    Ogilvy Nigeria May 2020 - Jun 2021
    Lagos, Nigeria
    Identify consumer brand insights, challenges and opportunities, while analyzing market data and trends, and then also create competitive reviews and situational analyses.Co-develop communication plans, strategy proposals and market audit reports to help with improved brand positioning and facilitate the best creative campaign solutions.
  • Ogilvy Nigeria
    Junior Creative
    Ogilvy Nigeria Oct 2019 - May 2020
    Lagos, Nigeria
    With the combination of creative and strategic planning skills, I work with a team of integrated communication specialists to help top brands, including Coca-Cola Nigeria, Golden Penny Pasta, Airtel, etc. to connect with their local audience.
  • Vieue Limited (Holdings)
    Strategy And Business Advisor
    Vieue Limited (Holdings) Nov 2017 - Oct 2019
    Lagos And Ibadan
  • Smarterise Integrated Solution Limited
    Strategy And Research Analyst
    Smarterise Integrated Solution Limited Feb 2017 - Sep 2017
    Lekki, Lagos.
    Business Development and Strategy DesignDevelop strategic plans, pitch books and resources for businesses trading in the retail, renewable energy and commodities industry in Sub-Saharan Africa.Identify key investment opportunities and scale-able ideas in Nigeria with a particular focus on sustainable development and retail fields.Business ResearchConduct market research and prepare models, consumer patronage tests, trends analysis and market development reports about leading business investment portfolios in Sub-Saharan Africa.Value Chain and Product AnalysisMap market components essential to business development, understand market scenarios and align scale-able opportunities to internal objectives in Nigeria.
  • Areedi
    Business Strategy Consultant
    Areedi Sep 2015 - Sep 2016
    Business PlanningCarry out market research for client Prepare New Business StrategiesAnalyse Business complexities and identify relevant solutions to business challenges.Develop process strategies to mitigate risks.
    View
  • Generation Enterprise
    Operations Manager
    Generation Enterprise Aug 2014 - Jun 2015
    5 Maitama Sule, Off Awolowo Road, Falomo-Ikoyi, Lagos.
    Manage administrative tasks including: office management, supply and procurement, staff records, etc.Coordinate recruitment process and conduct of local and international interviews.Supervise “new media” content management support and social influence marketing support.Kick started the GEN Nigeria E-newsletter and coordinates local activities with social media influence.Coordinate with media partnerships, Volunteer and Donor relationships, and other partnerships.Assist Zest CS (a GEN incorporation) as regards marketing research, design and planning.Develop and co-prepare Volunteer and Fundraising programs, campaigns and concepts.
    View
  • 1Music Limited
    Comm. Devt Manager
    1Music Limited Apr 2014 - Jun 2014
    Strategize and executive all marketing, advertising and commercial related activities.Monitor and supervise all media buying tasksHandle branding, PR and profit management functionsImprove media relevance and profitability of the 1Music brand.
  • Ryt Impakt Inc.
    Concept Initiator
    Ryt Impakt Inc. Nov 2008 - Mar 2014
    Lagos, Nigeria
    Designs innovation and customer-based concept, projects, strategies and mechanisms for SMEs and other clients.Manages client based networks for SMEs and other firms, serving as a customer interface agent.Maintains and enhances market and business relations between buyers and sellers.Provides unique market intelligence reports to SMEs, serving as profit base or stream analytics.Organizes and hosts various Enterprise and Entrepreneurship Trainings for individuals, institutions and companies (either SMEs or Large corporations).
  • Green Testimony.Com
    Chief Blogger/Principal
    Green Testimony.Com Jan 2012 - Nov 2013
    Lagos, Nigeria
    Oversees the General operation and core strategy of GreenTestimony.blogspot.com (An online/offline Enterprise and Neo-entrepreneurship Journal)
  • Modern Day School Of The Arts
    Operations Assistant
    Modern Day School Of The Arts Dec 2012 - Jan 2013
    White Space, Ikoyi
    The Modern Day School of the Arts is a training institution dedicated to providing high-quality professional education to its trainees. Our goal is to prepare aspiring artists and designers for careers in the fields of art and design. Education at MDSA aims to liberate creativity, exploration and expansion of talents. The institution comprises of two main areas: The School of Performance Arts and The School of Creative Arts, students can broaden, yet focus, their minds on the aspect(s) of art they find interesting.
  • Leap Africa
    Customer Service Officer
    Leap Africa Jun 2012 - Sep 2012
    Lekki, Lagos.
    Doing Most of Front Desk Activities...As well as research and communications.
  • Nimrod Of Tope Publications
    Freelance Marketing Consultant
    Nimrod Of Tope Publications Apr 2008 - Jul 2009
    Managed field market research on the youth target market group.Assisted with content development team with research, editing and selection.Promoted brand and tabloid on campus market.Handled sales and distribution of company products to retail vendors mainly at Island axisLiaised with key account customers in Lekki axis as regards delivery and queries.

Tunde Obasa Skills

Entrepreneurship Strategic Planning Public Relations Strategy Research Public Speaking Event Management Training Crm Customer Service Blogging Strategic Communications Microsoft Office Business Strategy Customer Relationship Management Event Planning Nonprofits Project Planning Marketing Writing Event Organizing Innovation Sketching And Drafting International Relations Teamwork Marketing Communications Media Relations Editing Creative Writing Capacity Building Business Development Management Project Management Social Media Business Planning Marketing Strategy Market Research Product Development Product Marketing Product Design Facilitation Motivational Speaking Business Analysis Value Stream Mapping Go To Market Strategy Brand Strategy Strategic Thinking Strategic Vision Start Up Consulting

Tunde Obasa Education Details

Frequently Asked Questions about Tunde Obasa

What company does Tunde Obasa work for?

Tunde Obasa works for Bbdo West Africa

What is Tunde Obasa's role at the current company?

Tunde Obasa's current role is Insight-led Consumer growth Strategist, using Product strategy and Marketing Innovation skills and tools..

What is Tunde Obasa's email address?

Tunde Obasa's email address is ob****@****ail.com

What schools did Tunde Obasa attend?

Tunde Obasa attended University Of Lagos, Lagos State University.

What are some of Tunde Obasa's interests?

Tunde Obasa has interest in Profit Intelligence, Customer Services, Entrepreneurship, Economic Empowerment, Civil Rights And Social Action, Politics, Education, Innovations, Neo Entrepreneurship, Poverty Alleviation.

What skills is Tunde Obasa known for?

Tunde Obasa has skills like Entrepreneurship, Strategic Planning, Public Relations, Strategy, Research, Public Speaking, Event Management, Training, Crm, Customer Service, Blogging, Strategic Communications.

Free Chrome Extension

Find emails, phones & company data instantly

Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Get Chrome Extension - Free

Aero Online

Your AI prospecting assistant

Download 750 million emails and 100 million phone numbers

Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.