Tunde Obasa
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Tunde Obasa Email & Phone Number

Insight-led Consumer growth Strategist, using Product strategy and Marketing Innovation skills and tools. at BBDO West Africa
Location: Lagos State, Nigeria, Nigeria 16 work roles 2 schools
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Insight-led Consumer growth Strategist, using Product strategy and Marketing Innovation skills and tools.
Location
Lagos State, Nigeria, Nigeria

Who is Tunde Obasa? Overview

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Tunde Obasa is listed as Insight-led Consumer growth Strategist, using Product strategy and Marketing Innovation skills and tools. at BBDO West Africa, based in Lagos State, Nigeria, Nigeria. AeroLeads shows a matched LinkedIn profile for Tunde Obasa.

Tunde Obasa previously worked as Ad-hoc Strategy Manager at Bbdo West Africa and Lead Strategy Manager at Ddb Lagos. Tunde Obasa holds Master’S Degree, Political Science from University Of Lagos.

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BBDO West Africa

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About Tunde Obasa

Currently, Acting-Group Strategy Lead at DDB Lagos x BBDO West Africa, while working on a variety of channels & disciplines - Brand, ATL, Consumer Experience, CRM, Direct Mail, Social, Content, Experiential, Branding, and Research (Quants & Quals).With several years in Retail (Accessories2Die4), Social Enterprise (Generation Enterprise; Helpnextdoor), Management Consulting (Areedi; Smarterise/Enos Labs), and Advertising (Ogilvy Nigeria; Nitro 121), I have grown to acquire a divine discontent and keen curiosity that allows me to take a consumer-first approach to strategy when developing communications, trade innovation or business marketing solutions that can be relevant, impactful, and effective.

Listed skills include Entrepreneurship, Strategic Planning, Public Relations, Strategy, and 44 others.

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BBDO West Africa
Bbdo West Africa
Insight-led Consumer growth Strategist, using Product strategy and Marketing Innovation skills and tools.
AeroLeads page
16 roles

Tunde Obasa work experience

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Ad-Hoc Strategy Manager

Current

Lagos State, Nigeria

Support with all major strategy planning, cultural intelligence, segmentation studies, usability reporting for Guinness Nigeria and Cameroon. Also, provide strategic support to all new business initiatives for the agency. Projects Include: Guinness, Campari and Supreme Noodles.

Feb 2023 - Present

Lead Strategy Manager

Current

Lagos State, Nigeria

Leading all major strategy inputs, intelligence and new business initiatives across Nigeria, for and providing support across Client's Business across Africa for MTN; MoMo by MTN; Quickteller; Verve; Complan; Unilever (Lipton); and Interswitch.Support with growth planning and customer acceptance for brands playing in the Fintech and Lifestyle sectors.

Feb 2023 - Present

Deputy Strategy Manager

Lagos State, Nigeria

Co-lead and drive brand and communications strategy to help top brands discover and leverages growing market insights to retain market dominance and boost consumer acceptance.Drive and support with cultural and consumer intelligence to help creative teams and brands to take consumer-led approach to marketing communications.Key brands served were: Molped.

Sep 2022 - Jan 2023

Head Of Business Management

Lagos, Nigeria

Founding Partner since 2016, who has provided freelance and advisory support to the team, except during Sep' 2021 to Aug 2022, where I led the Strategy and Business planning on a Full-time basis.Provide coordinating leadership and strategic communications support to help the team re-emerge as a leading digital Help services company that provides quick and.

Oct 2016 - Aug 2022

Insights And Strategy Planner

Ogilvy Nigeria

Lagos, Nigeria

Identify consumer brand insights, challenges and opportunities, while analyzing market data and trends, and then also create competitive reviews and situational analyses.Co-develop communication plans, strategy proposals and market audit reports to help with improved brand positioning and facilitate the best creative campaign solutions.

May 2020 - Jun 2021

Junior Creative

Ogilvy Nigeria

Lagos, Nigeria

With the combination of creative and strategic planning skills, I work with a team of integrated communication specialists to help top brands, including Coca-Cola Nigeria, Golden Penny Pasta, Airtel, etc. to connect with their local audience.

Oct 2019 - May 2020

Strategy And Business Advisor

Vieue Limited (Holdings)

Lagos And Ibadan

Nov 2017 - Oct 2019

Strategy And Research Analyst

Smarterise Integrated Solution Limited

Lekki, Lagos.

Business Development and Strategy DesignDevelop strategic plans, pitch books and resources for businesses trading in the retail, renewable energy and commodities industry in Sub-Saharan Africa.Identify key investment opportunities and scale-able ideas in Nigeria with a particular focus on sustainable development and retail fields.Business ResearchConduct.

Feb 2017 - Sep 2017

Business Strategy Consultant

Business PlanningCarry out market research for client Prepare New Business StrategiesAnalyse Business complexities and identify relevant solutions to business challenges.Develop process strategies to mitigate risks.

Sep 2015 - Sep 2016

Operations Manager

5 Maitama Sule, Off Awolowo Road, Falomo-Ikoyi, Lagos.

Manage administrative tasks including: office management, supply and procurement, staff records, etc.Coordinate recruitment process and conduct of local and international interviews.Supervise “new media” content management support and social influence marketing support.Kick started the GEN Nigeria E-newsletter and coordinates local activities with social.

Aug 2014 - Jun 2015

Comm. Devt Manager

1Music Limited

Strategize and executive all marketing, advertising and commercial related activities.Monitor and supervise all media buying tasksHandle branding, PR and profit management functionsImprove media relevance and profitability of the 1Music brand.

Apr 2014 - Jun 2014

Concept Initiator

Ryt Impakt Inc.

Lagos, Nigeria

Designs innovation and customer-based concept, projects, strategies and mechanisms for SMEs and other clients.Manages client based networks for SMEs and other firms, serving as a customer interface agent.Maintains and enhances market and business relations between buyers and sellers.Provides unique market intelligence reports to SMEs, serving as profit.

Nov 2008 - Mar 2014

Chief Blogger/Principal

Green Testimony.Com

Lagos, Nigeria

Oversees the General operation and core strategy of GreenTestimony.blogspot.com (An online/offline Enterprise and Neo-entrepreneurship Journal)

Jan 2012 - Nov 2013

Operations Assistant

Modern Day School Of The Arts

White Space, Ikoyi

The Modern Day School of the Arts is a training institution dedicated to providing high-quality professional education to its trainees. Our goal is to prepare aspiring artists and designers for careers in the fields of art and design. Education at MDSA aims to liberate creativity, exploration and expansion of talents. The institution comprises of two main.

Dec 2012 - Jan 2013

Customer Service Officer

Leap Africa

Lekki, Lagos.

Doing Most of Front Desk Activities...As well as research and communications.

Jun 2012 - Sep 2012

Freelance Marketing Consultant

Nimrod Of Tope Publications

Managed field market research on the youth target market group.Assisted with content development team with research, editing and selection.Promoted brand and tabloid on campus market.Handled sales and distribution of company products to retail vendors mainly at Island axisLiaised with key account customers in Lekki axis as regards delivery and queries.

Apr 2008 - Jul 2009
2 education records

Tunde Obasa education

Master’S Degree, Political Science

Primary Course Area - Comparative Politics. Wrote a Project Thesis on: "Political Participation and Good Governance in Nigeria, a case.

Bachelors, Political Science

Activities and Societies: Departmental Constitution Redrafting Committee - POSSCA, Impromptu Speech Team Co-led the 1st Constitutional.

FAQ

Frequently asked questions about Tunde Obasa

Quick answers generated from the profile data available on this page.

What company does Tunde Obasa work for?

Tunde Obasa works for BBDO West Africa.

What is Tunde Obasa's role at BBDO West Africa?

Tunde Obasa is listed as Insight-led Consumer growth Strategist, using Product strategy and Marketing Innovation skills and tools. at BBDO West Africa.

Where is Tunde Obasa based?

Tunde Obasa is based in Lagos State, Nigeria, Nigeria while working with BBDO West Africa.

What companies has Tunde Obasa worked for?

Tunde Obasa has worked for Bbdo West Africa, Ddb Lagos, Nitro 121, Helpnextdoor, and Ogilvy Nigeria.

How can I contact Tunde Obasa?

You can use AeroLeads to view verified contact signals for Tunde Obasa at BBDO West Africa, including work email, phone, and LinkedIn data when available.

What schools did Tunde Obasa attend?

Tunde Obasa holds Master’S Degree, Political Science from University Of Lagos.

What skills is Tunde Obasa known for?

Tunde Obasa is listed with skills including Entrepreneurship, Strategic Planning, Public Relations, Strategy, Research, Public Speaking, Event Management, and Training.

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