A brand’s ability to influence a consumers’ choice from amongst a set of similar products has always fascinated Obehi, and it is this curiosity that drives her passion for brands and her desire to connect products to consumer needs. With over 9 years’ experience in marketing and the combined power of an engineer’s analytical mind and intuitive creativity, she flourishes in the fast paced and high pressure environment of this exciting industry.From launching the Porsche brand within an emerging market to acquiring new customers for established brands like Oral B, she leverages strong analytical skills, marketing knowledge and passion for brands to drive growth in any organization. With a graduate degree in Integrated Marketing from Northwestern University, she has strengthened her problem solving, quantitative & data analysis skills, and now specializes in transforming unearthed consumer insights into relevant and actionable strategies.Her graduate degree concentration in Brand Management & Marketing analytics speaks to her great interest in this field and she is actively looking for brand management & strategy opportunities with growing organizations. She looks forward to joining a team involved in crafting the growth and development of brands.Specialties: Designing Integrated marketing strategies, Customer Lifetime Value identification, Customer Segmentation, Brand Strategy, Market Analysis, Consumer Perceptual Mapping, Brand positioning, Market Mix modelling, P&L Statement analysis, Media planning and strategy, Media analysis, Competitive analysis, Data mining, Channel gap analysis and Channel strategies