"As Product Team Lead, I oversee multiple product teams within IKEA’s global digital experiences while also serving as the people manager for colleagues specialising in the Product discipline. In addition to these responsibilities, I hold key leadership roles in critical cross-organisational initiatives. My role involves navigating complex responsibilities with a focus on driving innovation and collaboration across diverse teams."Key responsibilities:* Product Lead for Product & Content Recommendations, Ratings & Reviews, User Generated Content, and Visual Intelligence* Work-stream Lead in our Central Decisioning initiative, orchestrating collaborative efforts across multiple teams and sub-domains within INGKA to successfully deliver omni-channel personalisation* Sub-domain Representative within our Omnichannel Sales Steering initiative, leading the implementation of a global and scalable sales steering capability, achieving notable success

"As Senior Product Owner, I spearheaded the formulation and implementation of the sub-domain strategy focused on ‘Customer Relevance and Reassurance’. A pivotal aspect of this initiative was the revolutionary transformation of our recommender systems through the integration of in-house developed AI/ML models. This not only led to a substantial reduction in existing sourcing costs but also yielded an impressive annual revenue boost.”Key responsibilities:* In my capacity as the Area Lead for Recommendations & AI, I was tasked with uniting two teams with distinct perspectives on technology to collaboratively deliver significant value* Defining and implementing the sub-domain strategy for ‘Customer Relevance and Reassurance’* Driving transformation and introducing in-house developed AI/ML capabilities into our recommender systems

“During my first two years at IKEA, I built a team and a product that solves customer problems using machine learning and AI. We created groundbreaking visual intelligence solutions together with a powerful cloud infrastructure for hosting AI services. Over time our responsibility grew into also including AI models for product recommendations and personalisation purposes with an omni-channel approach.”Key responsibilities:* Create the product strategy and ensure that the delivery of outcomes meets our objectives* Actively work with teams across IKEA to find collaboration opportunities* Be the team spokesperson, promote our product and the team's progress* Ensure the team has all necessary manpower and skills needed to fulfil our objectives

“In beginning of 2019 I got the opportunity to join the “New Business Incubation” organization within Sony. In this role I got the freedom to create new businesses based on ideas from our internal innovation process.”Key responsibilities:* Business owner of a new product with no managerial interference* Understanding the entrepreneurial process of creating a new business* Adapting and pivoting the product to find a product-market fit* Cold calling and pitching the product to potential customers and to keep existing ones

“As Senior Product Manager I belonged to Sony Mobile’s Product Planning organization, with the responsibility to manage one or several central experiences within Sony’s mobile devices. As a Product Manager I was expected to be very consumer focused and innovative, be on top of current and future trends and know my company’s products as well as the competition’s in order to manage existing or future experiences throughout their lifetime.”Key responsibilities:* Creating yearly experience roadmaps, sell-in material and providing input to the company’s strategy* Working closely with the development organization to secure timely deliveries with expected output* Participating in internal promotions of upcoming products and services throughout Europe and Japan* Attend exhibitions and venues in order to promote Sony’s products, and to gain trend and competitor insights

“As Senior CEM I was responsible for Sony Mobile’s self-support related strategy and planning. This included being the product manager of the global support site (support.sonymobile.com) as well as the corresponding mobile application. In this role I was heading a cross-functional team of key stakeholders, which were expected to create short and long term plans, define projects, focus areas and the support strategy going forward.”Key responsibilities:* Responsible for Sony Mobile’s self-support related strategy and planning* Owner of all self-support channels, solutions and corresponding user experiences* Set direction for service offering and customer experience to fulfill corporate strategy

“As CEM I was responsible for Sony Mobile’s firmware and application update related strategy and planning, heading a cross-functional team of planners and architects. We managed to increase the consumer uptake of latest software with 100% over 3 years, which resulted in major cost savings and increased customer satisfaction. This was achieved by improving update clients, tool chain processes, end-user awareness and the corresponding user experiences.”Key responsibilities:* Responsible for Sony Mobile’s firmware and application update related strategy and planning* Owner of all update channels, solutions and corresponding user experiences* Identify appropriate actions to reach KPI targets

“As a software developer I got a deep technical understanding of Java based client-server systems in a corporate environment with millions of sessions every day. Working as team lead in a scrum-based setup with many cross-functional stakeholders I learned how to plan features, balance prioritizations and cooperate with colleagues as well as managers.”

Java developer