As the Co-founder and Head of Client Growth and Partnerships at ED Digital, I've spearheaded our journey to become Puerto Rico's premier Shopify Experts and Klaviyo Master certified agency. Specializing in Digital Marketing Consulting, I've orchestrated growth strategies that have propelled Direct-To-Consumer (DTC) brands across the USA, LATAM, Europe, Australia, and Asia to generate over $40 million in revenue.I've successfully cultivated partnerships with industry leaders such as Boston Proper, The Messi Store, and Limonada (Chile), in addition to our long-standing clients like Valija, Lanco, ENCO, WECO, Novus, and Pompis. My focus on client-centric solutions and innovative marketing techniques has been instrumental in driving sustainable growth and expanding our client base.

Co-founder of the first-ever conference in the Caribbean focused on E-commerce's growth and scale.

Founding member. A professional organization created to promote education, encourage and promote the development and expansion of eCommerce and the digital economy in Puerto Rico.

Upship is a shipping solution designed to easily and efficiently connect your online store with UPS services.With Upship, you can send products to your customers quickly and accurately.

eCommerce Professor

I offer technical assistance to assist teams in implementing projects to achieve their milestones for scaling sales and launching their products or services. The Rising Entrepreneurs Program (REP) provides entrepreneurs with knowledge, access, and capital to create a more inclusive and sustainable ecosystem for tech companies in Puerto Rico. Areas of expertise: eCommerce, Email Marketing, Analytics and tracking, Shopify, Business Strategy, Marketing and Sales, Online Store setup and design guidance, Email Marketing, Klaviyo, Paid Media, SMS Marketing, Customer Acquisition, and Retention strategies.

In this role, I coached 10+ students of to complete their first year of the Bravo Challenge for Youth. The Empowering Young Entrepreneurs (EYES Program) provides high school students in Puerto Rico with the tools, coaching, and opportunities needed to develop an entrepreneurial mindset focused on technology.

In my impactful tenure at BCU, I was more than a Member Service Rep - I was an innovator, a strategist, and a problem solver. My role involved consulting with members, processing consumer loans, and achieving individual sales and service goals, but my contributions extended beyond these responsibilities.Key Accomplishments:PowerPlus Checking Enhancement:I initiated a significant improvement to the PowerPlus Checking system. Recognizing that many of our Puerto Rico members were unable to qualify for rewards due to the unavailability of direct deposit from their employers, I proposed an idea to include Deposit Anywhere as a qualifying criterion. Implemented in April, this change not only enhanced member benefits but is also projected to boost annual PowerPlus Checking profitability by $45,000.Business Acumen & Strategic Insights:Participating in the Business Acumen Group Mentoring enriched my understanding of the credit union industry. I applied these insights to analyze our service center’s performance, earning recognition for my ability to grasp, articulate, and apply complex business concepts.Skills & Abilities:- Effective consultation on credit union products and services- Proficient in processing and closing consumer loans with proven sales results- Building and maintaining favorable member relations- Compliance with internal and external regulations, policies, and proceduresCompany Recognition:I was celebrated in company announcements for my role in enhancing the PowerPlus Checking system and promoting Deposit Anywhere. These initiatives underscored my commitment to member experience, operational efficiency, and the continuous improvement ethos at BCU.

As a Regional Sales Representative at Dantzler, I managed and expanded our portfolio of wholesale clients within the building products industry. Tasked with meeting and exceeding sales quotas, my strategic approach focused on nurturing long-term client relationships while actively pursuing new business opportunities. Recognizing an untapped market potential, I spearheaded the development of a new business vertical for kitchen cabinetry. This initiative involved:-Market Research and Strategy Development: Conducting comprehensive market analysis to identify growth opportunities and develop targeted strategies for entering the kitchen cabinetry market.-Product Development and Catalog Creation: Overseeing the creation of a diverse product catalog by collaborating with designers and product managers, ensuring that our offerings met the highest standards of quality and design.-New Client Acquisition: Employing a mix of direct sales efforts and marketing campaigns to attract new clients, significantly broadening our market presence and customer base.-Authorized Reseller Negotiations: Negotiating agreements with authorized resellers to expand our distribution network, enhancing product accessibility and market penetration.-Sales Growth: Through these efforts, I successfully grew the client base and established a profitable new business vertical, contributing to Dantzler's overall revenue growth and market expansion.

Inside Sales