Vincent O'Brien

Vincent O'Brien Email and Phone Number

Adjunct Professor @ Boston University
Maidenhead, GB
Vincent O'Brien's Location
Maidenhead, England, United Kingdom, United Kingdom
Vincent O'Brien's Contact Details

Vincent O'Brien work email

Vincent O'Brien personal email

n/a
About Vincent O'Brien

Vincent helps B2C and B2B organizations accelerate profitable growth through enhanced branding and communications.He has worked with hundreds of clients across many market sectors and many countries, specialising in applying research and data-driven insights to drive brand development and so increase sales. Clients have included IKEA, Esso, Shell, Benckiser, Diageo, SAB Miller, Electrolux, Mars Confectionary, Delsey and Discovery Networks. A native English speaker, he has also worked in French, Spanish, Italian and German and has a good reading standard in most other European languages. Vincent’s expertise in applying pragmatic solutions to marketing issues creates innovative and sustainable improvements for clients’ strategy and execution. He also teaches advertising, marketing and data analytics at the University of Westminster in London.Capabilities:• Marketing• Marketing communications• Marketing research• Insights and Analytics• Website optimisation• Strategy• Shopper Marketing• TrainingVincent's marketing consultancy, OBICO, helps businesses grow by increasing brand focus and successfully implementing this in their markets, specialising in strategic brand development, international marketing, brand positioning, advertising planning, media strategy, training, conference speaking, workshopping and copy translation.

Vincent O'Brien's Current Company Details
Boston University

Boston University

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Adjunct Professor
Maidenhead, GB
Employees:
9
Vincent O'Brien Work Experience Details
  • Boston University
    Adjunct Professor
    Boston University
    Maidenhead, Gb
  • Obico Ltd.
    Owner & Ceo
    Obico Ltd. Oct 2003 - Present
    OBICO is a consultancy specialising in branding and communications, developing pragmatic solutions to improve the efficiency and effectiveness of brands. As well as providing planning and strategic media services to ad agencies, OBICO has worked recently with IKEA worldwide, with Delsey in France, with TV Norge in Norway, with KVD in Sweden, with H P Therkelsen, Steensgaard and Morsø in Denmark, with Nederman in the USA and with the Oras Group across Europe.
  • The Sephia Group
    Partner
    The Sephia Group Aug 2017 - Present
    The Sephia Group is a European network of consultants with offices in Brussels, Copenhagen and London. We provide executive training and consumer insights from proprietary research as well as marketing and management consultancy.
  • University Of Westminster
    Lecturer In Advertising And Branding
    University Of Westminster Sep 2010 - Present
    Vincent runs a post-graduate module in Branding and Advertising as part of a Master's degree in Marketing Communication, covering the whole advertising process through brand definition, targeting, USP creation, creative briefing, budget setting, media planning, and evaluation.
  • Decision Shop/Bates Advertising
    Director Of Research And Strategic Planning, Planning Director Bates Europe, Planning Director
    Decision Shop/Bates Advertising 1987 - Sep 2003
    •Created worldwide positioning and slogan for Smirnoff’s “Pure Thrill” campaign, the longest running campaign of its kind•Created the worldwide positioning for Nicorette and worked on its successful introduction in 17 countries •Created a new way to evaluate viewers and schedule programmes for TV2 in Norway•Developed the market for a new household product for Perstorp in Sweden•Developed successful architectures and increased sales for Gallina Blanca in Spain and Malaco in… Show more •Created worldwide positioning and slogan for Smirnoff’s “Pure Thrill” campaign, the longest running campaign of its kind•Created the worldwide positioning for Nicorette and worked on its successful introduction in 17 countries •Created a new way to evaluate viewers and schedule programmes for TV2 in Norway•Developed the market for a new household product for Perstorp in Sweden•Developed successful architectures and increased sales for Gallina Blanca in Spain and Malaco in Scandinavia •Put the flag back on Braathens aeroplanes in Norway•And many, many more Show less
  • Mars Group Services
    Manager External Retail Audit
    Mars Group Services 1985 - 1987
  • Gfk
    Manager Uk And Koordination Ausland, Nürnberg
    Gfk 1983 - 1985
  • Brema
    Head Of Economics And Statistics
    Brema 1981 - 1983
  • Acumen/System 3
    Research Exec
    Acumen/System 3 1980 - 1981

Vincent O'Brien Skills

Marketing Communications Advertising Marketing Marketing Strategy Strategy Market Research Strategic Planning Brand Management Digital Marketing Social Media Marketing Brand Development Management Business Strategy Public Speaking Marketing Management Integrated Marketing International Marketing Sales New Business Development Budgets Online Advertising Social Networking Event Management Digital Strategy Business Planning Public Relations B2b Online Marketing Marketing Research Email Marketing Social Media Direct Marketing Customer Insight Market Analysis Competitive Analysis Digital Media Business Development

Vincent O'Brien Education Details

Frequently Asked Questions about Vincent O'Brien

What company does Vincent O'Brien work for?

Vincent O'Brien works for Boston University

What is Vincent O'Brien's role at the current company?

Vincent O'Brien's current role is Adjunct Professor.

What is Vincent O'Brien's email address?

Vincent O'Brien's email address is vi****@****.org.uk

What is Vincent O'Brien's direct phone number?

Vincent O'Brien's direct phone number is +4477855*****

What schools did Vincent O'Brien attend?

Vincent O'Brien attended University Of Oxford, The Open University, University Of Westminster.

What skills is Vincent O'Brien known for?

Vincent O'Brien has skills like Marketing Communications, Advertising, Marketing, Marketing Strategy, Strategy, Market Research, Strategic Planning, Brand Management, Digital Marketing, Social Media Marketing, Brand Development, Management.

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