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Vincent helps B2C and B2B organizations accelerate profitable growth through enhanced branding and communications.He has worked with hundreds of clients across many market sectors and many countries, specialising in applying research and data-driven insights to drive brand development and so increase sales. Clients have included IKEA, Esso, Shell, Benckiser, Diageo, SAB Miller, Electrolux, Mars Confectionary, Delsey and Discovery Networks. A native English speaker, he has also worked in French, Spanish, Italian and German and has a good reading standard in most other European languages. Vincent’s expertise in applying pragmatic solutions to marketing issues creates innovative and sustainable improvements for clients’ strategy and execution. He also teaches advertising, marketing and data analytics at the University of Westminster in London.Capabilities:• Marketing• Marketing communications• Marketing research• Insights and Analytics• Website optimisation• Strategy• Shopper Marketing• TrainingVincent's marketing consultancy, OBICO, helps businesses grow by increasing brand focus and successfully implementing this in their markets, specialising in strategic brand development, international marketing, brand positioning, advertising planning, media strategy, training, conference speaking, workshopping and copy translation.
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Adjunct ProfessorBoston UniversityMaidenhead, Gb -
Owner & CeoObico Ltd. Oct 2003 - PresentOBICO is a consultancy specialising in branding and communications, developing pragmatic solutions to improve the efficiency and effectiveness of brands. As well as providing planning and strategic media services to ad agencies, OBICO has worked recently with IKEA worldwide, with Delsey in France, with TV Norge in Norway, with KVD in Sweden, with H P Therkelsen, Steensgaard and Morsø in Denmark, with Nederman in the USA and with the Oras Group across Europe.
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PartnerThe Sephia Group Aug 2017 - PresentThe Sephia Group is a European network of consultants with offices in Brussels, Copenhagen and London. We provide executive training and consumer insights from proprietary research as well as marketing and management consultancy. -
Lecturer In Advertising And BrandingUniversity Of Westminster Sep 2010 - PresentVincent runs a post-graduate module in Branding and Advertising as part of a Master's degree in Marketing Communication, covering the whole advertising process through brand definition, targeting, USP creation, creative briefing, budget setting, media planning, and evaluation. -
Director Of Research And Strategic Planning, Planning Director Bates Europe, Planning DirectorDecision Shop/Bates Advertising 1987 - Sep 2003•Created worldwide positioning and slogan for Smirnoff’s “Pure Thrill” campaign, the longest running campaign of its kind•Created the worldwide positioning for Nicorette and worked on its successful introduction in 17 countries •Created a new way to evaluate viewers and schedule programmes for TV2 in Norway•Developed the market for a new household product for Perstorp in Sweden•Developed successful architectures and increased sales for Gallina Blanca in Spain and Malaco in… Show more •Created worldwide positioning and slogan for Smirnoff’s “Pure Thrill” campaign, the longest running campaign of its kind•Created the worldwide positioning for Nicorette and worked on its successful introduction in 17 countries •Created a new way to evaluate viewers and schedule programmes for TV2 in Norway•Developed the market for a new household product for Perstorp in Sweden•Developed successful architectures and increased sales for Gallina Blanca in Spain and Malaco in Scandinavia •Put the flag back on Braathens aeroplanes in Norway•And many, many more Show less
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Manager External Retail AuditMars Group Services 1985 - 1987
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Manager Uk And Koordination Ausland, NürnbergGfk 1983 - 1985 -
Head Of Economics And StatisticsBrema 1981 - 1983
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Research ExecAcumen/System 3 1980 - 1981
Vincent O'Brien Skills
Vincent O'Brien Education Details
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English Language And Literature -
Classical Studies -
F.H.E.A.
Frequently Asked Questions about Vincent O'Brien
What company does Vincent O'Brien work for?
Vincent O'Brien works for Boston University
What is Vincent O'Brien's role at the current company?
Vincent O'Brien's current role is Adjunct Professor.
What is Vincent O'Brien's email address?
Vincent O'Brien's email address is vi****@****.org.uk
What is Vincent O'Brien's direct phone number?
Vincent O'Brien's direct phone number is +4477855*****
What schools did Vincent O'Brien attend?
Vincent O'Brien attended University Of Oxford, The Open University, University Of Westminster.
What skills is Vincent O'Brien known for?
Vincent O'Brien has skills like Marketing Communications, Advertising, Marketing, Marketing Strategy, Strategy, Market Research, Strategic Planning, Brand Management, Digital Marketing, Social Media Marketing, Brand Development, Management.
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Vincent O'Brien
Chairman Quest Fund Placement, Non-Executive Director, Charity Trustee, And Past Chairman, British Private Equity And Venture Capital Association.London5montagu.com, impaxam.com, gmail.com, montaguequity.com, montaguequity.com -
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Vincent O'Brien
Renewable Energy & Green Technology I New Product Introduction I Future Of Work I Strategic PlanningBelfast Metropolitan Area
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