As Head of Sales and Marketing at ZEISS Digital Innovation, I have the pleasure of collaborating with my talented team of Key Account & Marketing Managers to improve future healthcare through the introduction of innovative digital solutions in the Health & Life Science sector.Our key responsibilities and achievements include: • Introduction and Implementation of a new sales process to enhance efficiency and optimize lead management • Introduction of value-based selling and 7 Habit Principles, while expanding Enterprise Account Management through in-depth market and customer analysis • Developing and executing a comprehensive marketing strategy • Planning and successfully executing customer events and strategic media planning • Evaluation and Implementation of a marketing automation solution to improve efficiency and scalability • Expanding the customer portfolio by strategically acquiring new external clients • Collaborating closely with our peers from the Innovation Team to further develop the product offering

The Institute for Industrial Management FIR is a non-profit, intersectoral research and educational institution at RWTH Aachen University concerned with business organization, information logistics and corporate IT with the aim to establish the organizational basis for the digitally integrated company of the future.

During my tenure at INFORM, I focused on fostering strategic relationships across customers, partners, and colleagues, aiming to enhance digital decision-making processes. I believe in the potential to cultivate resilient systems that utilize available resources effectively, whether in times of disruption or stability. Over the past 36 months, I have led and supported several key initiatives that align with this mission:Customer Relationship Management (CRM) InitiativeI prioritized our customers' needs by spearheading a comprehensive CRM initiative designed to improve our understanding of market demands. This initiative integrates a holistic view of all business interactions and leverages intelligent automation to align our operations with customer expectations. This project included the management of a team comprising 1 full-time employee (FTE) and a virtual team of over 15 personnel since October 2021.Cloud Transformation InitiativeRecognizing the shift toward cloud-based solutions, I initiated a strategic evaluation of the opportunities and benefits associated with cloud migration. This involved creating transparency around INFORM’s cloud activities, leading to the formation of the INFORM Cloud Community and the establishment of a dedicated cloud team, which now consists of 2 FTEs, an external consultant, and a virtual team of over 10 members.Innovation InitiativeUnderstanding that innovation is crucial for sustained success, I played a pivotal role in forming a dedicated innovation team focused on enhancing our innovation processes at INFORM. This team is tasked with identifying organizational needs and opportunities to elevate our innovation capabilities. The team includes 2 FTEs and a virtual group of over 5 individuals, all dedicated to driving innovation as a core priority within the company.

Core-Responsibilities:- Build and execute Business Strategie for dedicated Named Accounts- Identify, build and lead virtual Account Teams globally- Prepare and execute different Projects incl. Project-analysis- Act as Deputy Director Enterprise Sales DACH (Team of up to 8 NAM (D and CH) and 3 BDR´s (based in BCN)- Support of onboarding process for New HiresSpecial/ Additional Responsibilities:- Relationship Management with different Organizations- Planing and Realisation of Special-Topics (i.e. Development of a concept for better "visibility of added value" for SAP customers through Qlik, Qlik on Reportingimpulse Academy, Conceptual design and implementation of the Qlik story for DACH)

Zephyr Health is the leading insight-as-a service company harnessing the power of global healthcare data to address critical business and patient needs. Zephyr Illuminate™ helps pharmaceutical, biotechnology and medical device companies make confident decisions faster across the entire lifecycle with precise and predictive data insights.

Enterprise Account Management (Hubert Burda Media, Axel Springer, Bertelsmann, ARD, ProSiebenSat1, SRG SSR Group, etc.)Responsible for the business relationship with the customer, for development of the account plan foundation and serve as clients day to day face to comScore- Transform comScore´s business from separate selling to onecomScore (combining Web Analytics and Syndicated Products) and value based selling- Create customized solutions for our valued clients, based on their needs-Establish a strong business relationship with the customer and the client teams, establish efficient internal processes to serve clients in the best possible way-Develop, manage, implement and execute Account Plans-Identify new growth areas in existing accounts- Lead virtual teams within comScore to achieve business objectives- Increase comScores awareness in the german media market- Revenue Achievement Licenses > 100%- Revenue Increase +30%

Enterprise Account Management (Bayer, Johnson&Johnson EMEA, Boehringer-Ingelheim)Account Development for “B” Accounts like (Ottogroup, Metro, Tchibo, Evotec, Grünenthal, etc.)Responsible for the business relationship with the customer, for development of the account plan foundation and serve as their day to day face to TIBCO Spotfire- Transform TIBCO Spotfire business from “transactional selling” to “value based selling”-Establish a strong business relationship with the customer and the client teams-Develop, manage and implement Account Plans-Identify new growth areas in existing accounts-Lead virtual teams within TIBCO Spotfire to achieve business objectives- Increase TIBCO Spotfire´s awareness in the german and EMEA Analytics market- Revenue Achievement Licences 2011 > 100 %, Rookie of the year - EMEA

Responsible for the business relationship with the customer, for development of the account plan foundation and serve as their day to day face to SPSS-Set and drive the SPSS strategy within the account.-Establish a strong business relationship with the customer-Develop, manage and implement the Global Account Plan (GPS MAPS)-Identify new growth areas for the account-Lead virtual teams within SPSS to achieve business objectives- Accounts (example:)• Bertelsmann AG• Hamburger Sparkasse• Versatel AG• Bundesministerium der Finanzen (Ministry of Finance)• Bundesministerium des Innern (Ministry of Interior)• Bundesministerium der Verteidigung (Ministry of Defense)- Revenue Achievement Licences 2009 European Top Performer- Revenue Achievement Prof. Services ca. 102%- Revenue Achievement Licenses 2010 > 120%

Make LexisNexis a well known and indispensible Partner within the insurancebranch and the public sector. Focus in the last 2 years of the engagement was thebusiness development within the local and federal government, the establishmentof strong business relationships with the political parties and the FraunhoferInstitute in Berlin. In addition to that I was responsible for the Projectmanagementfor some larger Projects.