Key Tasks:- Lead a cross-functional digital marketing team of 4 specialists, each focused on areas such as lead generation, SEO, media buying, email marketing, and content creation- Design and implement weekly training sessions to upskill team members- Develop personalized coaching plans for each team member, focusing on their individual growth to enhance their expertise and performance- Regularly conduct performance reviews and set personalized development goals for the… Show more Key Tasks:- Lead a cross-functional digital marketing team of 4 specialists, each focused on areas such as lead generation, SEO, media buying, email marketing, and content creation- Design and implement weekly training sessions to upskill team members- Develop personalized coaching plans for each team member, focusing on their individual growth to enhance their expertise and performance- Regularly conduct performance reviews and set personalized development goals for the team- Engineer a positive, collaborative, and results-driven team culture by promoting open communication, creative problem-solving, and mutual respect- Spearhead the creation and execution of targeted digital marketing strategies for each business unit ensuring that campaigns consistently meet KPIs and business objectives- Work closely with other departments to align marketing strategies with broader business goalsKey Achievements:- Successfully led the digital marketing initiatives that resulted in a 5X increase in registration for our cohort within the first 120 days of joining the company- Engineered a 7X increase in ROAS, which boosted the Q-to-Q revenue growth for the roofing construction unit through targeted lead generation and conversion campaigns- Refine media buying strategies across channels that resulted in a 63% increase in high-quality leads, reducing CPA by 17.5%- Increased overall organic web traffic by 70% through a combination of SEO and content optimization strategies- Reduced the CPL by 5.7%, increasing no. of leads by 13.4% through targeted media buying strategies- Drove email marketing campaigns with strong segmentation and personalization, boosting open rates by 34.2% and CTR by 7.7%.- Effectively managed ad budgets, optimizing digital ad spend to ensure positive ROAS across all campaigns- Enhanced team productivity by 65% through structured training programs and mentorship Show less

KEY TASKS:- Write persuasive and engaging email copy that aligns with the brand’s tone of voice, with the goal of driving user actions such as clicks, conversions, or engagement.- Develop subject lines that improve open rates by grabbing attention while staying relevant and on-brand.- Write personalized email content for different audience segments to increase relevance and effectiveness.- Develop strong, clear, and action-oriented CTAs that drive users to take specific… Show more KEY TASKS:- Write persuasive and engaging email copy that aligns with the brand’s tone of voice, with the goal of driving user actions such as clicks, conversions, or engagement.- Develop subject lines that improve open rates by grabbing attention while staying relevant and on-brand.- Write personalized email content for different audience segments to increase relevance and effectiveness.- Develop strong, clear, and action-oriented CTAs that drive users to take specific actions- Work closely with designers to ensure the email copy integrates seamlessly with visual elements and enhances the overall reader experience.- Ensure copy is formatted for readability and engagement- Conduct A/B tests on subject lines, body copy, and CTAs to determine what resonates best with different segments of the audience- Analyze performance metrics such as open rates, (CTRs, and conversion rates to refine copy- Ensure all email copy reflects the brand’s identity and tone, maintaining consistency across different campaigns and customer touchpoints- Work within brand guidelines while still creating fresh and innovative content to engage subscribers- Perform research to understand the target audience’s needs, pain points, and interestsKEY ACHIEVEMENTS:- Increased email open rates by 53.6% through the use of compelling subject lines, personalization, and A/B testing- Developed clear and engaging CTAs within email copy, resulting in a 5.7% improvement in CTRs- Wrote persuasive email copy for promotional campaigns that led to a 23.3% increase in conversion rates- Implemented a series of post-purchase and re-engagement emails that boosted customer retention by 4% and contributed to a 11.4% increase in repeat purchases.- Conducted rigorous A/B testing on email body copy, subject lines, and CTAs, leading to a 12% increase in email campaign performance metrics Show less

KEY TASKS:- Craft compelling marketing copies (Facebook and Google ad copies, high-value presale content, landing page and sales copies, and email copies) for the company's wide range of e-commerce products in the home and kitchen gadget niche - Create and optimize highly-converting landing page and sales funnel sequences for the company's wide range of e- commerce products- Create and launch high-targeted paid ads on Google, Facebook and Instagram- A/B test different… Show more KEY TASKS:- Craft compelling marketing copies (Facebook and Google ad copies, high-value presale content, landing page and sales copies, and email copies) for the company's wide range of e-commerce products in the home and kitchen gadget niche - Create and optimize highly-converting landing page and sales funnel sequences for the company's wide range of e- commerce products- Create and launch high-targeted paid ads on Google, Facebook and Instagram- A/B test different marketing creatives on various marketing channels to improve deliverability, engagement and conversion- Work with our team of creatives and marketers to analyze marketing campaign metrics, test new campaigns, fix underperforming campaigns, and scale on high-performing ones- Train newly employed digital marketers and copywriters on the company's unique e-commerce marketing framework and copywriting model to reflect the brand's identity and voice KEY ACHIEVEMENTS: - Created and optimized sales funnel sequences that led to a 30% increase in conversion rates for home and kitchen gadgets, contributing to over ₦167,000,000 million in revenue within 6 months- Collaborated with the creative team to launch highly-targeted Facebook and Google ad campaigns, achieving a 25.2% reduction in cost per acquisition (CPA) and scaling up high-converting campaigns that generated 1,437 new customers with 30 days- Crafted compelling presale, sales, and email marketing copies that improved email open rates by 35.3% and click-through rates by 8.4%, significantly enhancing customer engagement and driving product sales- Analyzed and optimized underperforming campaigns, resulting in a 27.7% increase in ROAS (Return on Ad Spend) within 90 days of launching new kitchen products- Trained and mentored a team of 3 new copywriters, leading to improved consistency in messaging and a 15% faster turnaround time for copy production, while maintaining the company’s unique voice and identity. Show less

KEY TASKS: - Create marketing content for the company's wide range of digital products: including ebooks, courses, and trainings - Craft highly engaging social media content that drives brand awareness, visibility, and conversion- Formulate digital product launch strategy and marketing campaigns for NEW digital products - Design automated, highly-optimized landing pages, sales pages, and email flows for the company's wide range of digital products- Setup, launch… Show more KEY TASKS: - Create marketing content for the company's wide range of digital products: including ebooks, courses, and trainings - Craft highly engaging social media content that drives brand awareness, visibility, and conversion- Formulate digital product launch strategy and marketing campaigns for NEW digital products - Design automated, highly-optimized landing pages, sales pages, and email flows for the company's wide range of digital products- Setup, launch and optimize Facebook, Instagram, Twitter, LinkedIn and Google ad campaigns for brand awareness, lead generation and conversion for the company's digital products- Design and implement an end-to-end customer journey mapping for new digital products- Setup email flows, nurture sequences, and list segmentation to improve email deliverability, engagement, and conversion- Execute A/B tests across different digital channels to ensure reduced churn and increase engagement and conversion across all marketing channelsKEY ACHIEVEMENTS:- Executed highly effective digital product launch strategies that contributed to a 31.6% increase in sales for ebooks, online courses, and training programs, driving over 4X increase in revenue across multiple product tiers in the first year- Implemented automated, highly optimized sales funnel sequences that resulted in a 37% increase in lead-to-customer conversion rates- Setup and optimized Facebook and Google ad campaigns that increased brand awareness by 18.4%, while reducing cost-per-click (CPC) by 6.3% and achieving a 16% rise in conversion rates for digital products- Crafted compelling ad copies, video sales letters, and email copies that significantly took average email open rates to 53.4% and increased social media engagement by 11.2%- Spearheaded the launch of multiple digital products, leading to a successful pre-launch campaigns that generated over 12,751 new leads and 3.7% conversion in product sales within the first 60 days of launch Show less