Olga Borshchova Email & Phone Number

Dublin, Ie

- Reporting & Analysis: Generating detailed reports and analyzing media advertising and brand lift campaigns for major brands such as Disney+, Atlantis, L'Oreal, Nissan, KFC, and others.- Training & Mentoring: Leading training sessions and mentoring new team members to ensure they are prepared for their roles.- Product Optimization: One of a project team aimed at enhancing our internal reporting tool to improve efficiency and insights.

Worked with more than 20 SMB clients in the CIS. I assessed the effectiveness of advertising campaigns and created mid-line marketing strategies using Yandex tools. According to the results of Q4'21-Q1'22, I ranked second in the department for quality assessment based on customer surveys.In addition, I participated in the business processes development, which helped optimize the work time of specialists and develop quality standards in the department.Main responsibilities:-… Show more Worked with more than 20 SMB clients in the CIS. I assessed the effectiveness of advertising campaigns and created mid-line marketing strategies using Yandex tools. According to the results of Q4'21-Q1'22, I ranked second in the department for quality assessment based on customer surveys.In addition, I participated in the business processes development, which helped optimize the work time of specialists and develop quality standards in the department.Main responsibilities:- Comprehensive analytics of client's advertising placements- Competitive analysis, target audience analysis, usability analysis- Establishing and pitching of medium-term advertising strategy- Setting and monitoring tasks for specialists in contextual and media advertising- Analysis and control of strategy implementation- Participation in negotiations with clients Show less

- Media planning (annual, monthly, 'flights')- Monitoring and optimization campaigns due to established plans- Producing detailed analysis and reports (Power BI, Google Analytics, Yandex.Metrika etc)- Coordinating with design, product, development and analytics teams- Coordinating with accounting and legal teams- Сreating PPC/CPM campaigns: Google Adwords, Yandex.Direct, Bing, Facebook- Mentoring junior specialists

Moscow, Russia

- Account management of advertisers- Making recommendations to optimize and expand campaigns- Producing detailed analysis and reports of campaigns- Presenting data and reports

Kiev

Kiev

- Dealing with advertorial products of Google (Google AdWords) and Yandex (Yandex. Direct), Facebook, Vkontakte, Target.Mail.Ru and useful offline applications (AdWords Editor, Direct Commander).- Requirements specifications for web-masters (for remarketing code – GA and AdWords, e-commerce tracking, Yandex Metrika counter etc.)- Managing advertising activities: upgrading settings, budget control, processing incoming traffic, optimization.- Reporting and analysis of advertising… Show more - Dealing with advertorial products of Google (Google AdWords) and Yandex (Yandex. Direct), Facebook, Vkontakte, Target.Mail.Ru and useful offline applications (AdWords Editor, Direct Commander).- Requirements specifications for web-masters (for remarketing code – GA and AdWords, e-commerce tracking, Yandex Metrika counter etc.)- Managing advertising activities: upgrading settings, budget control, processing incoming traffic, optimization.- Reporting and analysis of advertising activities.- Recommendations to improving ppc-activities. Show less

Kiev

- Dealing with advertorial products of Google (Google AdWords) and Yandex (Yandex. Direct), Facebook, Vkontakte and useful offline applications (AdWords Editor, Direct Commander).- Planning of PPC activities for various types of web sites (e-commerce, services, promo- sites): structure, budget prognosis, settings.- Compiling semantic core (for context advertising and SEO).- Requirements specifications for web-masters (for remarketing code – GA and AdWords, e-commerce tracking… Show more - Dealing with advertorial products of Google (Google AdWords) and Yandex (Yandex. Direct), Facebook, Vkontakte and useful offline applications (AdWords Editor, Direct Commander).- Planning of PPC activities for various types of web sites (e-commerce, services, promo- sites): structure, budget prognosis, settings.- Compiling semantic core (for context advertising and SEO).- Requirements specifications for web-masters (for remarketing code – GA and AdWords, e-commerce tracking, Yandex Metrika counter etc.)- Managing advertising activities: upgrading settings, budget control, processing incoming traffic, optimization.- Reporting and analysis of advertising activities.- Recommendations to improving ppc-activities. Show less

Kiev

- Coordinating Marketing Team (scheduling, performance checking, reporting).- Software market analysis.- CRM administration (personnel training , user and system setting, mailing,database actualization).- Pre-sales (preparing marketing data, monitoring and approving of international marketing events).- PPC advertising (Google AdWords).- Content management for corporate web-site.

Kiev

- Administrating corporate web-site (developing logical structure and requirements specification; content management: monitoring, translation, adopting, writing press-releases etc.) - Communicating with media. - Event management. - Carry out advertising campaigns. - Pre-publication activities. - Administrating corporate CRM system (database management, developing rules and politics, direct-mailing).- Basic competitors analysis (media monitoring).

Kiev

- Administrating corporate CRM system (database management, developing rules and politics, direct-mailing, personal settings). - Corporate web-site content management: monitoring, translation, adopting, writing press releases etc. - Corporate web-blog content management. - Communicating with media. - Event management. - Carry out advertising campaigns. - Pre-publication activities.

Master, Risks, Mathematical Modeling, Economics

Bachelor'S Degree, Business/Managerial Economics

High School Diploma, Mathematics And Computer Science

Education record