Building A-Player mobile publisher in photo/video editing.Lift is an all-in-one photo/video editing app for Instagram content creators.10M Installs worldwide.Average app rating 4.8 with >100k five stars.Regularly featured by the App Store team.

Boosted ad revenue through programmatic channels across the following company web, app, social media property.

I was leading ad ops department and ad monetization process:- header bidding integrated (impact with +20% eCPM on display ads)- mediation ad server implemented (DFP tested and MoPub launched for all in-app ad formats);- native ads layout optimization;- adblocked inventory decreased (tracking and communication tools integrated);- direct deals workflow improved (onboarding of clients, trafficking, results optimization)- internal DMP monetization (added an extra source of revenue from user’s data)

- manage Genesis inventory day-to-day , including campaign trafficking, delivery, optimization, reporting and inventory forecasting/analysis- work closely with the Sales and Developing team on creative/technical-related inquiries from clients and other troubleshooting- implement tools and systems that are improve Genesis ad operations workflow and increase yield- manage Ad serving platforms like: Google DFP, Adriver;- provide in-house tracking and conversation support to the marketing department;- manage relationships of over 50 Ad Networks

Searching for potential clients (negotiation, offers drafting, making deals)Clients database management (add new, update current clients, etc)Coordinated work with Creative + Analytics Departments