David Obrien Email & Phone Number

St. Louis, MO, US

Chesterfield, Missouri, US

• Lead the development of marketing plans and activities for Mercy’s largest region, with a focus on ensuring tactics and strategies lead to measurable patient acquisition and retention
• Coordinate closely with business development, social media and community events co-workers to deliver ongoing marketing that is truly integrated and that achieves goals at or below budget
• Use marketing, financial and operational data to prioritize marketing efforts, drive decision making and earn the trust and collaboration of senior executives and other stakeholders
• Direct the day-to-day operations of a regional marketing team and coordinate with other teams and leaders as needed

Chesterfield, Missouri, US

• Direct all internal communications and external marketing efforts for Mercy Hospital Washington and Mercy Clinic Four Rivers.
• Create and implement marketing plans that include online marketing, social media, traditional advertising, events, sponsorships and business development activities for dozens of physician practices
• Find creative and effective ways to create awareness of (and affinity for) Mercy Hospital Washington, its various service lines and its physicians and providers
• Oversee co-worker communications, including internal newsletters and updates from hospital and clinic leadership
• Create and post content for social media and for Mercy's internal and external websites
• Serve as a member of the hospital and clinic executive team

Chesterfield, Missouri, US

• Established and continue to manage Mercy's first paid search advertising program
• Created and manage the implementation of a comprehensive social media plan
• Rebranded and enhanced Mercy’s social media sites to make them more engaging and effective
• Ensure all social media sites have consistent, quality content and that all comments are addressed
• Work with Mercy’s SEO agency to improve the online rankings of Mercy’s websites, as well as online listings for its doctors, clinics and service lines
• Recommended and oversee test campaigns of Rich Media online advertising

New York, New York, US

• Managed comprehensive marketing programs that integrated online and traditional advertising strategies for SeaWorld Parks & Entertainment and other clients in the travel and tourism industry
• Recommend and oversaw implementation of email marketing campaigns in support of events and new product launches, or to support guest loyalty objectives
• Worked closely with SeaWorld’s media agency to maximize the effectiveness of online banner ads through both the refinement of the media buy and optimization of strategy and creative
• Led a team that provided a new and far-reaching re-branding strategy for Richard Petty Motorsports
• Directed a special project team for William Grant & Sons (Glenfiddich Scotch and Stoli Vodka) that concepted, designed and produced a 300-page sales guide within a two month deadline
• Executed a highly successful online campaign for Allergan’s Refresh Eye Drops by employing three dozen variations of a single ad to adjust for daypart, target audience and network

• Founded an online store to sell ceramic jewelry created by a local artist
• Directed the design and development of the company’s e-commerce website
• Set up and managed all online advertising, search optimization and Google analytics for the site
• Effectively ran all administration aspects of the business

St. Louis, MO, US

• Managed the agency’s e-newsletter focusing on high-tech marketing tools and online trends
• Converted email marketing tools for use with press releases to track media interest in a story
• Led the public relations department’s use of online press releases to generate traffic to client websites, resulting in higher search engine placement and often direct and measurable sales
• Promoted Brighton and its clients through public relations, speaking opportunities and paid ads
• Developed full marketing plans, including PR, advertising and online marketing for new clients
• Provided media training to clients and Brighton employees

• Supervised the agency’s two largest public relations accounts
• Wrote press releases, technical articles, annual reports and case studies
• Planned and supervised the development of ads and collateral

• Kept the Congressman informed about local issues and recommended courses of action
• Mitigated controversial community issues and directed the Congressman’s local public affairs efforts
• Helped constituents resolve issues with federal agencies, the military or other institutions
• Ghost-wrote speeches and letters for the Congressman

• Acted as the primary liaison for Senator Bond in the greater St. Louis region
• Oversaw the operation, management and direction of Senator Bond’s St. Louis office