Clodagh O'Brien Email & Phone Number

Dublin, IE

Dublin, County Dublin, Ireland

As an experienced content marketer, I help companies create quality content that attracts and converts. I can turn my hand to any topic or industry to craft content that's tailored to personas and optimized for SEO. My extensive experience means I have written content on a range of topics from social media algorithms to women in tech to breastfeeding.

Dublin

Ireland, USA & Australia

• Responsible for the continuous development and implementation of a content strategy that meets business objectives and delivers on ambitious KPIs.
• Monitor and track data to leverage insights to inform content themes, topics, messaging and effectiveness.
• Manage a blog that generates 200,000 monthly views (100% increase y/y).
• Develop long and short-form content that includes blogs, infographics, landing pages, PPC campaigns, eBooks, videos, brochures and tailored email campaigns and workflows for a range of personas.
• Align SEO and content across the website to drive traffic and use outreach to source backlinks.
• Recruit and supervise a pool of expert freelancers to deliver branded, tailored and SEO optimized content.

Ireland, USA & Australia

As Content Specialist for a rapidly growing digital marketing selling certification body, I am responsible for researching, creating, editing, promoting and measuring high-quality editorial content for a range of personas across industries. The content I develop includes:* Long-form, journalistic-style blogs* Infographics* eBooks * Video scripts* Website.

Ireland, USA & Australia

* Manage the content production for the B2B side of a growing digital education business* Commission, edit and write blogs on an ongoing basis and manage freelance content producers to attract site visitors through search, social, and email subscribers for a B2B corporate and educator audience* Responsible for writing resources each month to drive leads.

Dublin, Ireland

• Create specialist content for a variety of international clients across industry sectors including finance, cyber security services and innovative online technology.
• Submit proposals outlining budget, timeline and capabilities to secure projects.
• Consult with clients via online services (Skype, Viber, e-mail) to discuss projects.
• Provide editing services for projects such as reports, publications, press releases, video scripts, blogs, webinars etc.

Dublin, Ireland

• Achievements:* Used social media platforms and direct marketing to engage stakeholders and promote social justice * Planned and managed large-scale events for a range of stakeholders
• Responsible for all external and internal communications for a social justice advocacy project.
• Planned, managed and co-ordinated large-scale events from development through to launch.
• Created and built strong relationships with stakeholders e.g. Advisory Committee, C&V sector representatives, government officials.
• Employed social media platforms (Twitter, You Tube, Facebook) and CRM to engage and promote
• Liaised with journalists and editors to secure media coverage.

• Achievements* Managed a ‘Vote at 16’ campaign resulting in raised awareness and a call to present the issue at the Oireachtas.* Used TTL strategies to secure high profile slots resulting in a 30% increase in media.
• Responsible for all external and internal communications for a children and youth charity.
• Co-ordinated and promoted advocacy campaigns to Government and media on a range of child and youth related issues e.g. youth unemployment, cuts to social welfare and voting age.
• Responsible for the promotion of high profile conferences and events.
• Managed the rebrand of the organisation from strategy through to implementation.
• Worked closely with a diverse range of member organisations (56 in membership) to promote their work and provide advice and support.

Dublin, Ireland

• Achievements:* Secured print, radio and TV slots to promote the organisation and brain injury * Created a media and communications strategy for the organisation
• Employed TTL marketing to promote the organisation and brain injury.
• Worked with clients and their families to prepare them for media interviews.
• Managed the creation of a new brand for the organisation and its implementation across departments.
• Responsible for the design and dissemination of corporate literature and promotional material.
• Organised large corporate fundraising events including annual ball and other promotional events.

• Responsible for covering the latest health, financial, regulatory and business news for a B2B medical publication.
• Conducted intensive research using scientific papers, press releases and interviewing leading experts to create profile pieces and in-depth features.

Dublin, Ireland

* Responsible for contributing to advertising campaigns for large clients by studying market trends and tailoring presentations to clients and managed placement of advertisements in the magazine. * Wrote numerous news and feature length articles for print and online versions of New Scientist along with attending news conferences on company’s behalf.

Certificate In Digital Marketing, Marketing

Digital Marketing certificate

Bsc Biological Science, Biological And Physical Sciences

Biological Sciences degree (BSc)