Daniel O'Brien Email & Phone Number

Ireland

Dublin, County Dublin, Ireland

Working with an international team to help entrepreneurs globally access business financial services through their own UK business entity.Manage all areas of company marketing, including.● Website Conversion Rate Optimisation● B2B CPC Advertising - Facebook Ads, Google Adwords.● Analyse marketing metrics using tools such as AirTable and Google Analytics.● Lead generation and sales team follow through.Web Development● Sales / Landing Page deployments from Figma Designs.● HTML / CSS / JSAchievements● Systematically reviewed each step in the company's marketing system. Providing a plan of action to increase leads, conversion rate, and upsells for their B2B clients.● Increased leads by 400% by creating a high converting, multilingual landing page and funnel system to meet customers directly at their position in the customer journey.● Implemented strict tracking with Google Analytics and Google Tag Manager to optimize ad spend based on ROI.● Strategically planned, developed, and implemented a full-scale PPC campaign across Google Ads, YouTube Ads, and Facebook, including refinement of search engine algorithms, keyword selection, ad copy development, and optimization.● Generated custom audience tracking to increase our ability to target customers at each step of the sales funnel.● Increased organic search traffic by 300% within the first six months of creating an SEO strategy for social media and blog posts.

● Manage Product Designs strategy across two of the client's apparel e-commerce stores.● Lead customer service team to facilitate excellent service for the client's customers.● Design monthly/yearly marketing strategies for both direct-to-consumer CPC advertising and e-mail marketing.● Drive repeatable and dependable results through the creation and management of SOPs for business-critical processes.● Design and implement automation strategies to reduce workload, and increase the accuracy of repetitive tasks.Achievements● Devised eCommerce marketing strategy from the ground up, including product descriptions and digital assets, while overseeing the execution of search engine optimization (SEO), paid media (AdWords, Facebook), and content marketing initiatives.● Generated an average of 5 million monthly impressions with an average 4.2x Return on Ad Spend.● Authored SOPs for all members of the team, outlining roles and responsibilities of all departments including marketing, product research, design, and customer relations.● Designed and created digital storefronts, utilizing SEO-friendly product copy, logos, and graphic design in conjunction with photography to optimize conversion rates.● Development of an extensive email automation system. This resulted in an increase of email-generated revenue from 1% to 13%.● Created a suite of benchmarks and standards for data, including click rates, site heat maps, email open rates, and customer engagement.Platforms and Tools: Shopify, Etsy, Facebook Ads, Google Ads, Photoshop, Illustrator, Klaviyo Email Marketing, Google Docs

Leixlip, County Kildare, Ireland

● Ticket Monitoring (Tier 2)● Site Upgrades - Wireless, Cabinet, IP Allocation, VLAN, etc.● Major Incident Response

Leixlip, County Kildare, Ireland

HP Network Automation (HPNA)● Cluster Based Deployment and Configuration● Configuration of Rule-Based - Deployment, Compliance, Diagnostics for data center equipment.● T3/T4 Support for HPNA end users.HP Network Node Manager (NNMi)● Cluster-Based Deployment and Configuration● T3 / T4 Support for NNMi end users.Project-based collaboration with Operations Team for large-scale firmware/device upgrades.

Leixlip, Ireland

Lead Engineer for project-based video conference room deployments.● Provided direction and guidance to onsite hands and eyes.● BOM development per conference room.● Networked equipment configuration and testing. (Polycom HDX)Process improvements for recurring deployment tasks.● Microsoft Room Mailbox creation.● Legacy device access scheduling.Executive Technical Support● Level 1 - 3 support for video conference infrastructure.● Room hardware support (with remote hands and eyes)● Network infrastructure (Polycom RMX-based).

Dublin, Ireland

SERVICE MANAGER● Deployed a new CRM and repair tracking system which improved turnaround time, customer satisfaction, and reporting capabilities.● Improved parts inventory holding ratio while maintaining repair time SLAs.● Created and deployed new services offerings enabling the expansion of the team from 2FT engineers to 6 FT engineers and a FT administrator.SENIOR ENGINEER● Diagnostics and system level repair of computer desktops, laptops, mobile devices.● Administration - collection, deliveries, supplier relations, parts sourcing, invoicing.● Engineer training and superversion.

Dublin, Ireland

Managed the in-store workshop in it's day to day runnings.