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@digiday.com
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3 phones found area 617 and 760
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James O'Brien is listed as Senior marketing and advertising consultant with executive-team experience specializing in content-forward campaigns. at The StartUp Marketer, based in New York, United States. AeroLeads shows a work email signal at digiday.com, phone signal with area code 617, 760, and a matched LinkedIn profile for James O'Brien.
James O'Brien previously worked as Board Advisor at The Startup Marketer and President, Custom at Digiday. James O'Brien holds Doctor Of Philosophy (Ph.D.), Editorial Studies from Editorial Institute At Boston University.
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AeroLeads found 1 current-domain work email signal for James O'Brien. Compare company email patterns before reaching out.
Senior marketing and advertising consultant with executive-team experience specializing in content-forward projects. Known for providing critical expertise to campaigns of all sizes, leadership consultation during times of significant change and growth, and a blend of empathy and relationship building coupled with a strategic, data-driven approach.
Listed skills include Blogging, Editing, Writing, Web Content, and 51 others.
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New York City, New York, Us
Solving challenges for early-stage marketers in startup environments. Areas of support include content marketing strategy and execution, multimedia and digital marketing tactics and strategy, and long-tail and extended-value strategies for content, digital, and campaigns of all types.
New York City, Us
Led the content marketing agency team for a highly influential media company, steering content production, sales strategies and execution, client relationship strategies and implementation, internal/external marketing initiatives and special projects.Served on a 10-member executive team, providing counsel and strategic vision to the CEO and board chair. Managed the Custom team of writers, editors and producers across a range of client projects, including reports, videos, podcasts, on-stage interviews and graphic design, driving significant and sustained growth in sponsorship revenue, supporting clients' content-marketing efforts in publishing, advertising, ad tech and mar tech, beauty, fashion, luxury, retail, business management, and business strategy.— Revamped department, rebuilt team, and introduced best practices, policies/procedures, and infrastructure.— Transformed content production process to include generative AI workflows and single-action/multiple-asset approaches to reporting, writing, and production steps.— Launched new content offerings and activations in response to evolving marketplace demands.Played a crucial role in creating a new annual strategic content production and sales plan with the executive leadership team, CEO, and board chair.— Transformed annual content revenue from approximately $1.25M to roughly $3.1M and introduced live virtual events and programming across pandemic quarantines to replace live event deprecation.— Completed content sales and delivery metrics overhaul.— Transformed content program sales process into consultative models featuring deep client and market research. — Helped lead several 6--figure enterprise contracts for multi-year, global content-marketing projects.— Helped initiate DEI working group to implement training, policy, and learning opportunities for staff and board.
New York City, Us
Managed the Custom in-house agency’s sponsored-content team, including reporting strategy, one-to-one editorial development, design direction, and post-publication promotional oversight. Led the Custom video production team, including on-site direction, editing, and post-production management. Additional roles included show-running Digiday's sponsored virtual live programming, including pre-production, show design, on-set directing and roles as live host and moderator. Highly active in the sales cycle, including prospect development, pitch calls, and proposal writing.
New York, Ny, Us
Pioneering ad tech company developing technologies and platforms that enabled brands and marketers to deliver highly targeted, location-aware advertisements to consumers' mobile devices.Developed the organization's executive voices, writing and publishing featured bylines in Forbes, Adweek, Ad Age, AdExchanger, Street Fight, MediaPost, and GeoMarketing. Reported to Chief Marketing Officer.— Created Verve's content marketing program from scratch. — Secured all organic placements across numerous trade publications and channels.— Created, managed, and analyzed Verve thought-leadership content within all social media channels, driving increased engagement and shares across channels. — Hired and managed a thought-leadership team to extend the reach and sophistication of the marketing department's content.— Filmed and edited weekly video thought-leadership content. — Managed executive media prep and interview messaging. — Shaped executive voices across press releases and statements.— Managed media-response strategy for C-level executives.
New York, Ny, Us
Hired and managed a thought-leadership team to extend the reach and sophistication of the marketing department's content. Developed the organization's executives' voices, securing features in Forbes, Adweek, Ad Age, AdExchanger, Street Fight, MediaPost, and GeoMarketing. Internal marketing initiatives included sharable monthly digests of published thought leadership and external communications. Implemented social-media restart with a multi-channel daily schedule across LinkedIn, Facebook, Twitter, and Instagram.
New York, Ny, Us
Created Verve's content marketing program. Developed the organization's executives' voices, writing and publishing featured bylines in Forbes, Adweek, Ad Age, AdExchanger, Street Fight, MediaPost, and GeoMarketing.
Served in formative, consultative editorial roles for content-marketing vanguards such as Contently and NewsCred as they redeveloped and redefined the market. As a consultant, helped shape the branded-content voice of organizations including Mashable, IBM, Coca-Cola, Bank of America, Merrill Lynch, The Hartford, Freewheel, Bigcommerce, Fitbit, Amex OPEN Forum, and the San Francisco Examiner. Consulted for project-development teams at DreamWorks and Microsoft.
Boston, Ma, Us
Statewide stringer for city, town, and feature coverage, including page-one stories.
Us
Managed reporters, design, and led launch of Boston daily publication. Covered crime, courts, and city news.
Us
Managed reporters, design, and distribution of West Roxbury Bulletin, Hyde Park Bulletin, Jamaica Plain Bulletin, Allston/Brighton Bulletin, Norwood Bulletin, Boston People's Voice. Steered the launch of the Boston Bulletin.
Managed reporters, design, and distribution; steered launch of Canton Times and Randolph Times; steered launch of the newspaper website. Covered town news.
Managed press releases, press inquiries, concert/event management and sound-engineering.
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James O'Brien works for The StartUp Marketer.
James O'Brien is listed as Senior marketing and advertising consultant with executive-team experience specializing in content-forward campaigns. at The StartUp Marketer.
AeroLeads has found 1 work email signal at @digiday.com for James O'Brien at The StartUp Marketer.
AeroLeads has found 3 phone signal(s) with area code 617, 760 for James O'Brien at The StartUp Marketer.
James O'Brien is based in New York, United States while working with The StartUp Marketer.
James O'Brien has worked for The Startup Marketer, Digiday, Verve, Independent Consultant, and The Boston Globe.
You can use AeroLeads to view verified contact signals for James O'Brien at The StartUp Marketer, including work email, phone, and LinkedIn data when available.
James O'Brien holds Doctor Of Philosophy (Ph.D.), Editorial Studies from Editorial Institute At Boston University.
James O'Brien is listed with skills including Blogging, Editing, Writing, Web Content, Social Media Marketing, Press Releases, Storytelling, and Journalism.
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