James O'Brien

James O'Brien Email and Phone Number

Senior marketing and advertising consultant with executive-team experience specializing in content-forward campaigns. @ The StartUp Marketer
James O'Brien's Location
New York, New York, United States, United States
James O'Brien's Contact Details

James O'Brien personal email

n/a
About James O'Brien

Senior marketing and advertising consultant with executive-team experience specializing in content-forward projects. Known for providing critical expertise to campaigns of all sizes, leadership consultation during times of significant change and growth, and a blend of empathy and relationship building coupled with a strategic, data-driven approach.

James O'Brien's Current Company Details
The StartUp Marketer

The Startup Marketer

View
Senior marketing and advertising consultant with executive-team experience specializing in content-forward campaigns.
James O'Brien Work Experience Details
  • The Startup Marketer
    Board Advisor
    The Startup Marketer Sep 2024 - Present
    New York City, New York, Us
    Solving challenges for early-stage marketers in startup environments. Areas of support include content marketing strategy and execution, multimedia and digital marketing tactics and strategy, and long-tail and extended-value strategies for content, digital, and campaigns of all types.
    View
  • Digiday
    President, Custom
    Digiday Apr 2022 - Aug 2024
    New York City, Us
    Led the content marketing agency team for a highly influential media company, steering content production, sales strategies and execution, client relationship strategies and implementation, internal/external marketing initiatives and special projects.Served on a 10-member executive team, providing counsel and strategic vision to the CEO and board chair. Managed the Custom team of writers, editors and producers across a range of client projects, including reports, videos, podcasts, on-stage interviews and graphic design, driving significant and sustained growth in sponsorship revenue, supporting clients' content-marketing efforts in publishing, advertising, ad tech and mar tech, beauty, fashion, luxury, retail, business management, and business strategy.— Revamped department, rebuilt team, and introduced best practices, policies/procedures, and infrastructure.— Transformed content production process to include generative AI workflows and single-action/multiple-asset approaches to reporting, writing, and production steps.— Launched new content offerings and activations in response to evolving marketplace demands.Played a crucial role in creating a new annual strategic content production and sales plan with the executive leadership team, CEO, and board chair.— Transformed annual content revenue from approximately $1.25M to roughly $3.1M and introduced live virtual events and programming across pandemic quarantines to replace live event deprecation.— Completed content sales and delivery metrics overhaul.— Transformed content program sales process into consultative models featuring deep client and market research. — Helped lead several 6--figure enterprise contracts for multi-year, global content-marketing projects.— Helped initiate DEI working group to implement training, policy, and learning opportunities for staff and board.
    View
  • Digiday
    Head Of Production
    Digiday Jan 2020 - Apr 2022
    New York City, Us
    Managed the Custom in-house agency’s sponsored-content team, including reporting strategy, one-to-one editorial development, design direction, and post-publication promotional oversight. Led the Custom video production team, including on-site direction, editing, and post-production management. Additional roles included show-running Digiday's sponsored virtual live programming, including pre-production, show design, on-set directing and roles as live host and moderator. Highly active in the sales cycle, including prospect development, pitch calls, and proposal writing.
    View
  • Verve
    Senior Director, Content Strategy And Development
    Verve Oct 2018 - Dec 2019
    New York, Ny, Us
    Pioneering ad tech company developing technologies and platforms that enabled brands and marketers to deliver highly targeted, location-aware advertisements to consumers' mobile devices.Developed the organization's executive voices, writing and publishing featured bylines in Forbes, Adweek, Ad Age, AdExchanger, Street Fight, MediaPost, and GeoMarketing. Reported to Chief Marketing Officer.— Created Verve's content marketing program from scratch. — Secured all organic placements across numerous trade publications and channels.— Created, managed, and analyzed Verve thought-leadership content within all social media channels, driving increased engagement and shares across channels. — Hired and managed a thought-leadership team to extend the reach and sophistication of the marketing department's content.— Filmed and edited weekly video thought-leadership content. — Managed executive media prep and interview messaging. — Shaped executive voices across press releases and statements.— Managed media-response strategy for C-level executives.
    View
  • Verve
    Director, Content Strategy And Development
    Verve Sep 2017 - Oct 2018
    New York, Ny, Us
    Hired and managed a thought-leadership team to extend the reach and sophistication of the marketing department's content. Developed the organization's executives' voices, securing features in Forbes, Adweek, Ad Age, AdExchanger, Street Fight, MediaPost, and GeoMarketing. Internal marketing initiatives included sharable monthly digests of published thought leadership and external communications. Implemented social-media restart with a multi-channel daily schedule across LinkedIn, Facebook, Twitter, and Instagram.
    View
  • Verve
    Senior Content Manager
    Verve Jul 2016 - Sep 2017
    New York, Ny, Us
    Created Verve's content marketing program. Developed the organization's executives' voices, writing and publishing featured bylines in Forbes, Adweek, Ad Age, AdExchanger, Street Fight, MediaPost, and GeoMarketing.
    View
  • Independent Consultant
    Freelance Branded Content Writer
    Independent Consultant 2010 - 2016
    Served in formative, consultative editorial roles for content-marketing vanguards such as Contently and NewsCred as they redeveloped and redefined the market. As a consultant, helped shape the branded-content voice of organizations including Mashable, IBM, Coca-Cola, Bank of America, Merrill Lynch, The Hartford, Freewheel, Bigcommerce, Fitbit, Amex OPEN Forum, and the San Francisco Examiner. Consulted for project-development teams at DreamWorks and Microsoft.
  • The Boston Globe
    Reporter
    The Boston Globe Jun 2008 - Jun 2012
    Boston, Ma, Us
    Statewide stringer for city, town, and feature coverage, including page-one stories.
    View
  • Bostonnow
    Boston Editor And Senior Reporter
    Bostonnow Apr 2007 - Apr 2008
    Us
    Managed reporters, design, and led launch of Boston daily publication. Covered crime, courts, and city news.
    View
  • Bulletin Newspapers
    Editor And Reporter
    Bulletin Newspapers Apr 2005 - Apr 2007
    Us
    Managed reporters, design, and distribution of West Roxbury Bulletin, Hyde Park Bulletin, Jamaica Plain Bulletin, Allston/Brighton Bulletin, Norwood Bulletin, Boston People's Voice. Steered the launch of the Boston Bulletin.
    View
  • Times Newspapers, Llc
    Editor And Reporter
    Times Newspapers, Llc Sep 2004 - Oct 2005
    Managed reporters, design, and distribution; steered launch of Canton Times and Randolph Times; steered launch of the newspaper website. Covered town news.
  • Passim
    Publicity Coordinator / Venue Night Manager
    Passim 1998 - 2004
    Managed press releases, press inquiries, concert/event management and sound-engineering.

James O'Brien Skills

Blogging Editing Writing Web Content Social Media Marketing Press Releases Storytelling Journalism Fundraising Music Freelance Writing Photography Content Marketing Documentary Film Content Strategy Content Development Marketing Strategy Digital Strategy Strategic Communications Corporate Communications Crisis Communications Public Relations Social Media Communications Copywriting Film Production Video Editing Copy Editing Film Editing Microsoft Office Final Cut Pro Public Speaking Essayist Panel Moderator Apple Software Editorial Newspaper Magazines Fiction Writing Literary Fiction Poetry Online Journalism Creative Writing Newspapers Documentaries Books New Media Publications Social Media Publicity Publishing Newsletters Social Networking Blog Marketing Advertising

James O'Brien Education Details

  • Editorial Institute At Boston University
    Editorial Institute At Boston University
    Editorial Studies
  • Editorial Institute At Boston University
    Editorial Institute At Boston University
    Editorial Studies
  • Framingham State University
    Framingham State University
    English

Frequently Asked Questions about James O'Brien

What company does James O'Brien work for?

James O'Brien works for The Startup Marketer

What is James O'Brien's role at the current company?

James O'Brien's current role is Senior marketing and advertising consultant with executive-team experience specializing in content-forward campaigns..

What is James O'Brien's email address?

James O'Brien's email address is ja****@****rien.cc

What is James O'Brien's direct phone number?

James O'Brien's direct phone number is +161731*****

What schools did James O'Brien attend?

James O'Brien attended Editorial Institute At Boston University, Editorial Institute At Boston University, Framingham State University.

What are some of James O'Brien's interests?

James O'Brien has interest in Cooking, Photography, Filmmaking, Travel, History.

What skills is James O'Brien known for?

James O'Brien has skills like Blogging, Editing, Writing, Web Content, Social Media Marketing, Press Releases, Storytelling, Journalism, Fundraising, Music, Freelance Writing, Photography.

Free Chrome Extension

Find emails, phones & company data instantly

Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Get Chrome Extension - Free

Aero Online

Your AI prospecting assistant

Download 750 million emails and 100 million phone numbers

Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.