Michael O'Brien Email and Phone Number
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Experienced & inspiring brand leader distinguished as a positive, collaborative, high-impact marketer with over ten years of experience building teams and driving results. Team player who thrives in a fast paced, ever changing, and highly collaborative work environment. Specialties: Brand marketing, F&B/restaurant marketing, event marketing, sports marketing, digital marketing, tourism, hospitality, agency management, creative development, market analysis, public relations, sponsorship sales, business development, strategic planning, forecasting, go-to-market strategies and budget management.
Las Vegas Convention And Visitors Authority - Lvcva
View- Website:
- vegasmeansbusiness.com
- Employees:
- 549
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Vice President Of Digital And Content MarketingLas Vegas Convention And Visitors Authority - LvcvaLas Vegas, Nv, Us
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Vice President Of Digital & Content MarketingLas Vegas Convention And Visitors Authority - Lvcva Jul 2023 - PresentLas Vegas, Nv, Us
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Sr. Director Of Digital MarketingLas Vegas Convention And Visitors Authority - Lvcva Nov 2021 - Jul 2023Las Vegas, Nv, Us
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Director Of Marketing & Brand StrategyBellagio Mar 2021 - Nov 2021Las Vegas, Nv, Us -
Director Of Marketing & Brand StrategyThe Mirage Jun 2019 - Mar 2021Las Vegas, Nv, UsMember of The Mirage Hotel & Casino executive team with direct reporting line to property President & COO -
Director Of MarketingAria @City Center Apr 2017 - Jun 2019Las Vegas, UsIn the heart of the Las Vegas Strip, the ultra-luxurious ARIA Resort & Casino offers it all, from high-tech guestrooms and world-class dining from celebrated chefs, to enthralling entertainment and upscale shopping.RESPONSIBILITIES: Key strategic development, direction and execution of marketing programs to drive revenue opportunities within the luxury hotel market, entertainment, food and beverage, attractions and hotel events. Management of a multi-million dollar annual media and production budget. Oversight and deployment of restaurant, hotel and entertainment concepts. Strategic direction for owned social channels, brand development, hotel offers, e-mail strategy and on/off property activations. -
Regional Marketing DirectorWme (William Morris Endeavor) Sep 2015 - Apr 2017Beverly Hills, Ca, UsThe success of the PBR has made it one of the most prolific sports on television. The elite Built Ford Tough Series is televised every week on CBS, CBS Sports Network and networks around the world. Additionally, PBR broadcasts reach over half a billion households in 50 nations and territories.The combination of raw sports and quality entertainment has propelled live attendance growth as well. Annual attendance of more than 3 million fans each season, compared to 310,000 in 1995, indicates that the PBR is making an indelible impression.RESPONSIBILITIES: Regional oversight of all digital/traditional marketing, brand development, earned/owned media, partnerships, sales, public relations, social media, event operations, grassroots and promotions for the PBR's Built Ford Tough Series. Develop and execute comprehensive marketing plans to drive engagement, impactful experiences and profitable revenue growth. Direct oversight and development of a multi-million dollar annual budget. Cultivate and grow relationships with key stakeholders in each market including elected officials, CVB's, media, non-profits, community organizations, vendors and sponsors. Strategic implementation of qualitative/quantitative consumer research, event revenue projections, risk analysis and economic impact studies. -
Director Of Hotel MarketingThe Mirage Apr 2012 - Sep 2015Las Vegas, Nv, UsThe Mirage is a dynamic luxury destination boasting attentive guest service and best-in-class amenities and entertainment. The original Las Vegas Strip megaresort offers a wealth of unique, meaningful and personalized experiences.RESPONSIBILITIES: Key strategic development, direction and execution of marketing programs to drive revenue opportunities within the transient and convention hotel segments, entertainment, food and beverage, attractions and hotel events. Management of a multi-million dollar annual budget, market research and planning, property rebrand, strategic direction and oversight of all new concepts. Implementation of property wide promotions to drive incremental traffic, room nights and share of wallet. Responsible for attracting key partners to the property including the National Finals Rodeo, Golf Digest, Mountain West Conference Basketball Tournament, Rock N' Roll Marathon, University of New Mexico and more to drive incremental room nights. Developed and maintained relationships with city-wide partners including the LVCVA and Las Vegas Events. Oversight of agencies of record (media buying, brand & digital/social) public relations, media entities and third party leased outlets.
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Promotions Marketing ManagerThe Mirage Jan 2010 - Apr 2012Las Vegas, Nv, UsDeveloped and coordinated comprehensive marketing and promotional initiatives to leverage revenue opportunities with city-wide events, sporting events and celebrity initiatives. Executed and managed relationships with the National Finals Rodeo (NFR), Golf Digest, Rock N’ Roll Marathon and others by driving hotel room nights, cash sponsorships, media & advertising placements, entertainment bookings and event operations. Development of promotional and marketing reports detailing consumer metrics including purchasing behaviors and profitability to determine the success of initiatives.
Michael O'Brien Skills
Michael O'Brien Education Details
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University Of Nevada, Las VegasIntegrated Marketing Communications
Frequently Asked Questions about Michael O'Brien
What company does Michael O'Brien work for?
Michael O'Brien works for Las Vegas Convention And Visitors Authority - Lvcva
What is Michael O'Brien's role at the current company?
Michael O'Brien's current role is Vice President of Digital and Content Marketing.
What is Michael O'Brien's email address?
Michael O'Brien's email address is mo****@****age.com
What is Michael O'Brien's direct phone number?
Michael O'Brien's direct phone number is +170279*****
What schools did Michael O'Brien attend?
Michael O'Brien attended University Of Nevada, Las Vegas.
What skills is Michael O'Brien known for?
Michael O'Brien has skills like Marketing, Event Management, Social Media Marketing, Hotels, Event Planning, Hospitality, Marketing Strategy, Tourism, Marketing Communications, Sales, Retail, Customer Service.
Who are Michael O'Brien's colleagues?
Michael O'Brien's colleagues are Jaci Zweig, Arnold Rodriguez, Tony Simos, Amanjot Singh, Raegene Raczkowski, Ramli Chikidot, Arica Gallo.
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