I was recently asked what made me decide to start my own business in a field that is very difficult to excel. It is simple. My belief is that there hundreds of businesses starting and failing each day in the Hampton Roads area. The ones that fail often do so because of poor marketing. I have been very critical of much I have seen in my back yard. Thanks to years of training at Cox Communications & with Phi Beta Sigma Fraternity Inc I have been armed with the skills to help others succeed and that's what I want to do.The Anonymous Group has a simple belief. We should be invisible and it is your company that should get the focus. All too often having a certain company do your PR and marketing is all about their name. You are paying for their name not the results. We are an analytics and results based company. Personally I got my start as a computer programmer, I then transitioned to study Political Science PreLaw with a focus on African American studies. I then further transitioned to studies on Communications focusing on Public Relations.

American Marketing Association Hampton Roads strives to engage the local marketing community by offering essential tools, educational information and networking opportunities. We aim to be the leading resource essential for local marketers, providing a channel for exchanging industry knowledge, elevating the careers of our members and ultimately, putting answers into action.

• Led, managed, and held accountable the marketing team members planning strategy and looked back to assess and plan quarterly.• Grew lead funnel for local studios by 40% year over year.• Created and deployed successful marketing campaigns that were scalable.• Overhauled web structures to ensure optimal SEO.• Structured an automated marketing reporting structure.• Optimized customer journey to decrease CPL by $40 and increased Conversion Rate by 10%.

Print Media and Advertising• Oversees and executes all performance based print advertising and marriage mailings across multiple brands, media and publishers to include ownership of results, analysis, research, optimization, forecasting, and channel development.• Analyzes performance and makes ongoing optimizations to improve against KPI’s.• Serves as an internal subject matter expert in traditional demand generation, testing tactics and methods that enhance the department’s capabilities.• Conceive, develop and produce effective advertising using clear and persuasive copy and visual design.• Aide in the creative review process, print proof review, imaging signoffs, and insertion signoff process.• Review invoices and ensure all costs are accounted for & assigned to appropriate campaigns.• Establishes and adheres to budgets, timelines, and work plans to ensure marketing efforts support internal objectives, stay on track, and meet or exceed revenue targets.• Develop and implement the marketing strategy for assigned channels and segments.• Synthesize and implement research insights, marketing trends, competitive landscape, and macro external factors into strategic recommendations.Public Relations• Writes and distributes press releases, statements, opinion pieces, media alerts, etc.• Proactively develops and pitches stories to media, positioning Groundworks and its employees as key industry and thought leaders.• Manage and maintain media database; develops targeted media lists• Maintains an expert level of consumer PR and communication fundamentals with a passion for staying abreast of emerging trends.• Support content and social media activities and strategies.• Write, edit, and manages content for outgoing communications including newsletters, blog posts, videos, news stories.• Field inquiries from media outlets.

• Supervised a team of digital marketing subject matter experts.• Oversaw creative and technical agencies.• Led content creation team of copywriters, bloggers, social experts, email specialists, and design professionals.• Monitored websites for SEO improvements through Google ranking and systematic A/B testing.• Formed and led a cross-departmental team that led to a decrease of customer care by over 4,000 person-hours.• Developed a content library that grew engagement by >15% companywide.• Led presentations for groups ranging from 50-200 individuals.• Raised marketing tool adoption by over 75% year over year.• Oversaw creative and technical agencies.• Collaborated with key stakeholders to develop annual marketing plans while owning the digital portion.• Coordinated with eCommerce team to increase affiliate and Google Ads (AdWords) conversion• Developed automated omnichannel multitouch campaigns.• Negotiated enterprise-wide social media platform contract with a 24% decrease in cost.• Maintained a customer care SLA of under 5 mins over a 4-month peak period.• Oversaw an annual digital marketing operating budget of over $3.7 million.• Managed digital ad buys of $1.2 million annually for franchisees.• Led agile marketing project management using Jira, Workfront & Microsoft Planner.

• Manage blog and Social Media marketing campaigns• Curate relevant content to reach the company’s ideal customers.• Create, curate, and manage all published content• Monitor, listen and respond to users in a “Social” way while cultivating leads and sales.• Conduct online advocacy and open stream for cross-promotions.• Develop and expand community and/or blogger outreach efforts.• Oversee design (i.e. Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter profile, and blog).• Design, create and manage promotions and Social ad campaigns.• Compile report for management showing results (ROI).• Become an advocate for the Company in Social Media spaces, engaging in dialogues and answering questions where appropriate.• Demonstrate ability to map out marketing strategy and then drive that strategy proven by testing and metrics.• Develop a strategy and implement a proactive process for capturing customer online reviews. Monitor online ratings and respond accordingly.• Monitor trends in Social Media tools, applications, channels, design and strategy.• Identify threats and opportunities in user generated content surrounding the business. Report notable threats to appropriate management.• Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising the Social Media campaigns.• Monitor effective benchmarks (best practices) for measuring the impact of Social Media campaigns. Analyze, review, and report on effectiveness of campaigns in an effort to maximize results.

Establishing the Beta Sigma Chapter of Phi Beta Sigma Fraternity as the premier fraternity in Norfolk VA area

I am responsible for the upkeep and maintenance for the Eastern Region website for Phi Beta Sigma Fraternity Inc.I work hand in hand with the South Hampton Roads chapters of Phi Beta Sigma Fraternity Inc. It is my responsibility to aide these chapters in getting paperwork submitted and activities progressed.

• Top sales person for office. • 2x employee of the month. • Developed the first district newsletter. • 12 consecutive months exceeding plan.

• Created all social media content for the state of Virginia• Wrote and distributed numerous press releases.• Organized events to recognize community partners and political representatives.• Prepared reports and dashboards for all PR content• Lead Employee giving to a 300% increase• Directed sponsorship management resulted in savings by better leveraging in-kind opportunities for sponsorships• Transitioned Cox Charities grant process to an online system.

I provide personalized service for each and every client to ensure they have services optimized for their personal needs. I push revenue growth on the individual level while ensuring my entire team is assisted in any way possible. Often support leaders with procedural & technological change.2010 Volunteer of The QuarterBEST-Building Exceptional Skills Training

I assisted with front line and back end store management. I gave direct input on new hires and handled all of the training. I maintained the inventory for 3 stores and made suggestions for products to be carried.