• Developed corporate marketing strategies for all the product lines including recruitment services, reference check, training, etc., with a deep understanding of consumer needs, barriers and levers.• Controlled the corporate branding in China across different offices and aligned with global brand strategy. • Worked closely with business head in different industries to drive relevant marketing strategies and provided market insight.• Generated and analyzed sales and marketing reports with different business needs to support sales activities. • Managed the annual marketing budget and led the marketing team to develop and execute the annual marketing plans among 6 China offices.• Researched on new markets/product lines and provide insightful market analysis to help making business development decisions. • Developed both internal and external communication strategy and driving alignment of all related marketing communications to ensure consistency.• Developed marketing contents based on market research and managed the social media platform including wechat and weibo.

• Contributed to overall business strategy creation and execution; • Worked with Leadership Team to create a marketing strategy for the North Asia region;• Gathered and analyzed market intelligence, identified ways to capitalize on trends using marketing collateral and tools developed in the US and globally; • Strengthened and coordinated media interest in Kelly and maintained regular contact with target media; successfully increased Kelly media exposure by more than 200% in a year;• Developed communications platforms and thought leadership agendas to effectively manage and grow client relationships including e-newsletter, EDM, website, social media, etc;• Supported business teams in developing customer networks (existing and new) that are both deep and wide and to create active relationships with these networks;• Organized and sponsored social and educational interactive events for both clients and candidates to improve Kelly’s market perception; • Worked closely with inside and outside resources, developed an overall approach, strategy and messaging for the existing and new Industry Verticals, and has been successfully launched 2 new sub brand within a year;• Created various solutions to attract qualified talent, for example candidate referral program, regular hot job mailer, etc;• Effectively collaborated with several universities and facilitated educational events and campaigns with schools;• Created and effectively used social media strategy, especially wechat and weibo to improve access to talent pools and improve business results;• Managed a team of 1 senior marketing executive and 1 communications marketing manager across North Asia;• Conducted the training and development for the team members, and ran the regular sharing with global marketing team to enhance the knowledge; • Provided regular communications counseling to business leaders helping to enhance Kelly’s success by applying proactive and reactive internal communication strategies.

• Lead a team of 3 full-time marketing specialist and 2 interns across China.• Developed marketing, branding, events, PR and communications strategies for four Robert Walters’ offices across China - which includes the following markets: Shanghai, Beijing, Suzhou and Nanjing.• Developed and executed the launch plans for new offices in China. • Allocated the resources and analyzed the business needs/gaps by marketing reports.• Assisted the Marketing Director, Asia ex Japan in developing and executing branding projects/ initiatives; including the Global Visual Identity Review.• Developed China PR strategies and managed to increase China media exposure from 10 a year to over 500 a year.• Organized client/candidates related events to optimize ROI and bring in business leads for the company.• Worked with local managers and directors on delivering the brand and service offering, with the objective of building brand awareness, brand recognition and brand loyalty.• Maintained China cooperate website contents management system and developed digital marketing campaign that increased site traffic including Social Network and SEO.• Offered marketing supports to internal recruitment team on RW employer branding including organizing PRC(Potential Recruitment Consultant) events, campus hiring, as well as overseas hiring.

• Utilized all relevant marketing resources and company databases to plan business development and negotiate contract terms with clients in professional services industry, especially media and entertainment. • Demonstrated excellent relationship building, sales and service skills on both clients and candidates.• Used different marketing channel to effectively source candidates in sales and marketing function, and delivered a high level of service to all candidates.• Effectively managed candidate expectations and advise the candidate accurately on the market salaries and conditions.• Facilitated the recruitment placement process including job registration, suitability of candidates and candidate’s management after interviews.• Successfully placed 6 senior candidates within 6 months probation period.

• Managed Sales and Marketing team of seven full time and few part-time employees to achieve the company’s goal and cooperated with other departments.• Developed and packaged company products in order to manage sales people to achieve company revenue goal, and successfully increased company revenue by 30% after took over sales team in 6 months.• Developed and executed a comprehensive sales and marketing plan that incorporates marketing to all phases of ShanghaiExpat community including members, online visitors, strategic partners, and advertisers. • Conducted regular sales training to all the staff in Sales team and managed team KPI.• Managed key account advertisers including international hospital, school, FMCG, retail and professional services clients.

• Managed Marketing team of five full-time and several part-time employees on regular marketing activities.• Maintained a good relationship with main Chinese and English media in Shanghai for the media coverage and managed the regular press releases.• Successfully organized many creative expat oriented events focus on living and working in Shanghai, e.g. ShanghaiExpat Speed Dating, ShanghaiExpat Anniversary Party, New Year’s Eve Party, Shanghai123 Newbie Orientation, Christmas Dinner, Hairy Crab Day Trip, etc.• Developed an SEO online marketing campaign that increases company site traffic and membership to all of its sites, and produced site traffic statistics reports every month.

• Successfully communicated with China local companies, and arranged the business trips according to the clients’ needs.• Expanded company’s sales channels and led a team of few interns to accomplish the company’s annual goal. • Assisted headquarters to look for China local partners, and signed the contracts with local companies. • Provided customized travel plans for clients and brought tours when necessary.• Designed marketing channels to promote company tours to target groups.

• Promoted advertising plans and advertisement channels to the potential customers.• Organized promotional events and marketed the company’s services. • Established the first plastic bag advertising channel in Toronto, and promoted it in the whole Great Toronto Area.• Successfully led a marketing promotion project for Toronto Times Square, and designed the special advertisement for each store. • Assisted the General Manager on making strategic decisions to increase client base.

• Provided personality assessment and career assistance to the people looking for employment.• Provided appropriate training and interview rehearsal to our client.• Performed as a Database administer responsible for the company’s database.

• Demonstrated high quality customer service, and reinforced customer satisfactions.• Managed customer check-in and check-out activities, and conducted reservation booking process.• Maintained customer information and set up customer records thru accessing Fidelio system.• Handled and resolved customer’s complains.