Ocean Fu Email & Phone Number

Shanghai, Shanghai, China

Shanghai, China

Shanghai, China

Shanghai City, China

Shanghai City, China

• Developed corporate marketing strategies for all the product lines including recruitment services, reference check, training, etc., with a deep understanding of consumer needs, barriers and levers.
• Controlled the corporate branding in China across different offices and aligned with global brand strategy.
• Worked closely with business head in different industries to drive relevant marketing strategies and provided market insight.
• Generated and analyzed sales and marketing reports with different business needs to support sales activities.
• Managed the annual marketing budget and led the marketing team to develop and execute the annual marketing plans among 6 China offices.
• Researched on new markets/product lines and provide insightful market analysis to help making business development decisions.

China

• Contributed to overall business strategy creation and execution;
• Worked with Leadership Team to create a marketing strategy for the North Asia region;
• Gathered and analyzed market intelligence, identified ways to capitalize on trends using marketing collateral and tools developed in the US and globally;
• Strengthened and coordinated media interest in Kelly and maintained regular contact with target media; successfully increased Kelly media exposure by more than 200% in a year;
• Developed communications platforms and thought leadership agendas to effectively manage and grow client relationships including e-newsletter, EDM, website, social media, etc;
• Supported business teams in developing customer networks (existing and new) that are both deep and wide and to create active relationships with these networks;

Shanghai

• Lead a team of 3 full-time marketing specialist and 2 interns across China.
• Developed marketing, branding, events, PR and communications strategies for four Robert Walters’ offices across China - which includes the following markets: Shanghai, Beijing, Suzhou and Nanjing.
• Developed and executed the launch plans for new offices in China.
• Allocated the resources and analyzed the business needs/gaps by marketing reports.
• Assisted the Marketing Director, Asia ex Japan in developing and executing branding projects/ initiatives; including the Global Visual Identity Review.
• Developed China PR strategies and managed to increase China media exposure from 10 a year to over 500 a year.

Shanghai

• Utilized all relevant marketing resources and company databases to plan business development and negotiate contract terms with clients in professional services industry, especially media and entertainment.
• Demonstrated excellent relationship building, sales and service skills on both clients and candidates.
• Used different marketing channel to effectively source candidates in sales and marketing function, and delivered a high level of service to all candidates.
• Effectively managed candidate expectations and advise the candidate accurately on the market salaries and conditions.
• Facilitated the recruitment placement process including job registration, suitability of candidates and candidate’s management after interviews.
• Successfully placed 6 senior candidates within 6 months probation period.

Shanghai

• Managed Sales and Marketing team of seven full time and few part-time employees to achieve the company’s goal and cooperated with other departments.
• Developed and packaged company products in order to manage sales people to achieve company revenue goal, and successfully increased company revenue by 30% after took over sales team in 6 months.
• Developed and executed a comprehensive sales and marketing plan that incorporates marketing to all phases of ShanghaiExpat community including members, online visitors, strategic partners, and advertisers.
• Conducted regular sales training to all the staff in Sales team and managed team KPI.
• Managed key account advertisers including international hospital, school, FMCG, retail and professional services clients.

Shanghai

• Managed Marketing team of five full-time and several part-time employees on regular marketing activities.
• Maintained a good relationship with main Chinese and English media in Shanghai for the media coverage and managed the regular press releases.
• Successfully organized many creative expat oriented events focus on living and working in Shanghai, e.g. ShanghaiExpat Speed Dating, ShanghaiExpat Anniversary Party, New Year’s Eve Party, Shanghai123 Newbie.
• Developed an SEO online marketing campaign that increases company site traffic and membership to all of its sites, and produced site traffic statistics reports every month.

Toronto, Canada Area

• Successfully communicated with China local companies, and arranged the business trips according to the clients’ needs.
• Expanded company’s sales channels and led a team of few interns to accomplish the company’s annual goal.
• Assisted headquarters to look for China local partners, and signed the contracts with local companies.
• Provided customized travel plans for clients and brought tours when necessary.
• Designed marketing channels to promote company tours to target groups.

• Promoted advertising plans and advertisement channels to the potential customers.
• Organized promotional events and marketed the company’s services.
• Established the first plastic bag advertising channel in Toronto, and promoted it in the whole Great Toronto Area.
• Successfully led a marketing promotion project for Toronto Times Square, and designed the special advertisement for each store.
• Assisted the General Manager on making strategic decisions to increase client base.

Toronto, Canada Area

• Provided personality assessment and career assistance to the people looking for employment.
• Provided appropriate training and interview rehearsal to our client.
• Performed as a Database administer responsible for the company’s database.

Shenzhen

• Demonstrated high quality customer service, and reinforced customer satisfactions.
• Managed customer check-in and check-out activities, and conducted reservation booking process.
• Maintained customer information and set up customer records thru accessing Fidelio system.
• Handled and resolved customer’s complains.

Bachelor Of Arts, Information Technology

Diploma, Hotel And Tourism Management