José Ochoa Email & Phone Number

Phoenix, Az, Us

Greater Phoenix Area

Phoenix, Arizona, United States

Target growth with existing janitorial and sanitation (Jan-San) distribution channels, including BradyIFS, and capture new business through distribution channels outside Jan-San, as well as foodservice distributors. Focus on expanding verticals to educational, lodging, and food chains.• Awarded Strategic Partner of the Year by BradyIFS based on sales support of their privately branded products.

Phoenix, Arizona, United States

Directed growth and sustainability of US market, building $170M pipeline in 12 months. Managed team of 3 US-based representatives and collaborated with global and key accounts to develop strategic direction and ensure the financial performance of global, regional, and local foodservice customers, such as Nestlé. Worked with US leadership team, Austria corporate offices, Czech Republic, Hungary, Switzerland, France, and Serbia. Coordinated with sales teams to develop presentations and customer training. Identified opportunities and mitigated risks in pursuit of annual goal achievement. Projects included EVOH packaging for Gerber baby food and Purina.• Grew new sales 30% in first year by working closely with existing accounts and strategically opening new accounts in US, Canada, Central America, and South America.• Drove growth of new product launches via creation and implementation of market plans and strategies.• Generated more than 10% growth with corporate accounts, including General Mills, via collaborations to expand SKU offerings and support product launches.• Delivered $1.2M in first-year sales through partnership in food-product launches, notably Häagen-Dazs yogurt.• Positioned company for US success by bridging communication gap between US and European offices.

Phoenix, Arizona, United States

Managed team of 25 inside and outside sales representatives and regional managers across 5-state region that included Rocky Mountains and Southern California, in addition to broker team of 25. Collaborated with director of sales to propose regional marketing programs, rebate incentives, and pricing to present to VP and executive team. Tasked with growing product portfolio in international markets, including Mexico, Panama, Brazil, and the Caribbean. Trained 7 new sales representatives in multiple states. • Generated $1M in custom-imprinted sales with regional chain in first year by working directly with end users and operators, in addition to through distribution channel.• Successfully initiated RFP process with Walmart and regional grocery chains across South America prior to COVID-19-related closures.

Phoenix, Arizona, United States

Recruited, trained, onboarded, and managed 5-person sales team across Rocky Mountain region, providing direction on effective sales presentations and customer training. Designed and promoted special pricing, rebate programs, and joint marketing events. Chosen to serve on sales leadership team in 2010 and 2011 with a focus on analyzing and improving sales policies, procedures, promotions, and incentives.• Successfully retained key account relationships during merger of Solo into Dart and major ERP conversion from AS/400 to SAP, with no service interruptions, by working with internal team and leveraging prior relationships to proactively connect with customer base and alleviate concerns.• Secured more than $900,000 in revenue by revitalizing lapsed accounts in New Mexico and Arizona.• Delivered regional sales up to $56M annually by changing district production requirements.• Recognized with 6 “Solo Strong” awards for key sales wins and performance that exceeded expectations.• Drove growth of new-product launches with BARE sustainability line, sauces and sides disposables, and creative carryout packaging.

Phoenix, Arizona, United States

Coordinated relations with foodservice distributors such as Bunzl, Sysco, Shamrock, and US Foods, as well as regional multichain restaurants. Devised and implemented sales strategies and tactics. Expanded territory to include New Mexico and Texas.• Ranked in top 25 of more than 100 national market managers for consistently surpassing sales and profit goals.• Increased sales 15% in 2010 and 20% in 2011, delivering $6.8M in total revenue, with successful launch of new product lines and categories.• Recognized as #1 salesperson companywide for successful new product launch, “sauces and sides.”• Streamlined processes and created simple methods to make business more user friendly by leveraging purchasing and distribution experience.