Lorena Ochoa Email and Phone Number

 Placed a Forecast per category for new launches on collectibles across the markets based on presale campaigns and statistic information as a rolling forecast, having achieved an 80% of accuracy in sell through to market. Led the charge in bridging the gap between vendors and customers, offering invaluable support to new sales channels; through continuous market research, analysis, and prospecting, successfully identified and introduced two high-demand categories to the portfolio, resulting in a 15% boost in profitability. Developed comprehensive marketing plans for B2B and B2C business units, collaborating with the marketing team, resulting in targeted campaigns that achieved specific goals such as new product launches, promotions, expansion into global markets, and improved customer satisfaction metrics. Conducted comprehensive research on import/export laws for LATAM countries, leveraging insights to implement a meticulously crafted pricing structure. This strategic approach eroded intermarket sales by 11%, driving an exponential increase in demand for CD distribution products. Personally manage “high profile” key account sales for diverse LATAM company owners with sales of $3M-$5M yearly and design a unique business plan profitable for both sides. Guided CD Distribution to become the sole distributor for EA GAMES, a leading brand within the video game industry. Supervise the regional offices and local structures with a commercial view

 Oversaw and mentored a cross-functional team of 13 individuals, including an assistant, 3 brand managers, an innovation coordinator, a medical assistant, and 8 medical channel sales staff members; leveraged performance metrics to drive a 30% improvement in overall team efficiency and a 15% increase in market share. Devised a robust annual marketing plan, strategically deploying tactics across multiple segments with $70M in annual sales, leading to a sustained sales growth of 10% over a 3-year duration while maximizing revenue potential. Implemented a targeted customer service initiative for a top yogurt brand, resulting in a revenue growth of over 10% annually and solidifying Toni Industries' position as a leader in the market with 70% Market share. Created, developed and marketed a new “Tea” Brand “Adelgaza-Te”, which had exploding growth and sales dominating market for 3 years with sales of more than 500k a year and increases of 20% for 3 years. Recognized with numerous awards including two national marketing “EFFIE” awards for a new TEA beverage category (2007) and a new product launch (2011).  Built and maintained a $45M yearly sales budget per brand along with a $2MM expense budget while coordinating the marketing strategy in line with the trade plan. Managed all forms of brand communication with a focus on advertisement artwork, product containers and all brand artwork, boosting recognition by 85%.  Spearheaded the marketing plans of various new product flavors including “Frush,” a drinkable yogurt developed for the U.S. market in a new $10M plant.  Implemented consumer strategies in collaboration with the trade department in order to achieve 15% sales growth.

• In charge of developing creative consumer strategies coordinated with trade department in order to achieve sales growth.• Successfully created and implemented a line of TEA beverages that initiated a new market segment in the country and grew to profitable sales of 700.000 Units per month in two years. • Responsible for Media yearly investment Plan, allocating different marketing plans on Media streams for larger impact • In charge of developing and proposing new Products for the company working with a creative team and reviewing successful products in various countries that could be applied in house.• Managing different pricing schedules and promotions by sales channel as well as managing on floor consumer activations of different planned promotions.

Part Time Professor for the Marketing Program• Teaching Marketing at Academic level at the prestigious “Catholic University” in Guayaquil for undergraduate level students as well as for Master Degree Programs and courses.• Also participated in Marketing Forums as representative for University Staff in Masters Programs• Lecturer on regular basis at Graduate Marketing events for the University as well as special guest for other events.

Expatriate Trade Manager • Developing a sales strategy per distribution channel for the various categories of food product• Control and maintain a balanced “Brand Equity” for the different brands on the commercialization channels.• Evaluate and estimate brand behavior on the short term, less than a year, by channel according to the Market Sentiment at top level and bottom level.• In the Hair product marketing department I successfully activated a new Shampoo Line at national level• After careful analysis and field survey I Developed new sales Channels with Pharmacies increasing our sales growth by 20%• Successful trade placement of 50% in 30 days when launching new hair line in Peru• As a first task we established and aligned our price strategy for all distribution channels

• Responsible for Budget management by brand and by distribution channel• Developing and implementing a New Trade marketing dept in Ecuador.• Sales analyst and coordinator for new distribution channels that were developed• Responsible for proper implementation of company strategy to the field, with promotions, price changes, product availability and sales staff coordination.• Started career as Trainee in Trade department with price analysis and sales analysis.