Sales Analyst Manager - Insights: Nov 2022 – Jul 2024Sales Analyst II: May 2020 – Oct 2022Sales Enablement Specialist: Feb 2019 – Apr 2020Skills: Sales Operations | Go-to-Market Strategy | Sales Enablement | New Product Launches | Sales Analytics | KPI Development & Tracking | Sales Planning | Competitive Intelligence Accomplishments:• Led a team responsible for retail channel sales planning, strategy, and KPI reporting• Delivered data-driven insights on market share, product assortment, and future-state of the market• Researched and analyzed competitive intelligence for national strategic decisions• Built presentations to executive leadership, parent company & board, and C-level Fortune 50 clients• Conducted market analysis for new product introductions, coordinating VOC, analyzing market data, and presenting the business case to the organization• Managed go-to-market strategy and execution for new product launches, working cross-functionally with sales, product management, and marketing • Improved the product development process by integrating the sales teams into earlier stages and developing a final gate to evaluate performance • Developed sales content, tools, and training for key account managers• Directed all sales communications by modernizing a weekly newsletter, managing messaging around major sales pitches and customer communications, and maintaining a recipient database

• Managed the entire B2B consultative pipeline for educational technology and books: ABM lead generation, qualification, nurturing, and closing, as well as the implementation, customer service, and account management• Coordinated local strategy for marketing managers, sales consultants, and product developers • Wrote customized copy for demo scripts, direct email marketing, and follow-up contact across 17 markets• Planned and executed presentations, training workshops, speaking engagements, and book fairs• Closed sales with individual and multiple decision makers by developing customer relationships ------- 12% sales increase in 2017------- 29% sales increase in 2016 Additional Roles and Projects:• Salesforce Trailblazer, 2018: CRM pilot tester and trainer of sales personnel by creating content and strategy for remote training webinars and email outreach • Leaders Council, 2017: Developed and managed enablement programs and internal marketing campaigns while acting as a liaison between the sales force and marketing, sales leaders, and product development teams• Retention Project, 2017: Constructed a company map and directory to assist training of and facilitate connections with new hires in remote sales• Marketing Project, 2016: Researched and wrote content for Texas-specific advertising materials for a market-leading product

• Brainstormed, pitched, and collaborated on story ideas and feature concepts for upcoming issues• Researched and wrote articles and blurbs for print issues• Fact-checked and edited others’ work• Contributed to the content and maintenance of the magazine’s website through WordPress• Coordinated with marketing representatives to call in product images and samples

• Composed Spanish-English translations for culturally diverse groups• Marketed and sold tickets to the interactive museum and performances to potential visitors• Led guided tours of the museum to culturally diverse groups• Trained new interns