Lead a team responsible for driving digital paid media strategy, planning and full funnel performance across a robust mix of paid digital channels including: video, display, audio, mobile and social for all CTC Brands*. (*Canadian Tire Retail, Sportchek, Mark’s, Party City, Pro Hockey Life, Canadian Tire Bank, Triangle Rewards)

Lead the strategy and performance of various digital performance-driven programs across Search,Social and Display channels, improving cost to acquire and maximize ROI.Size new business opportunities and make recommendations to enhance current programsimproving results across digital channels with deep understanding of conversions, attribution, andfunnel optimizations across Rogers Brands: Chatr, Fido & Rogers Wireless.

Lead a team responsable for the implementation, trafficking, troubleshooting, reporting, optimization, and billingintegration of all programmatic campaigns.Mentoring and supporting a team of digital media traders in campaign optimizations and buyingprocess. Working closely with internal teams and agencies to ensure client deadlines and budgetsare achievable and delivered against KPI’s.

Lead a team responsible for managing the process and systems that support delivery of Premium and Programmatic campaigns across multiple buying and selling Advertising platforms.Work with internal and external partners to implement new features, improving workflow anddrive operational efficiencies.

Provide top quality service for Publisher Operations relationships for 100+ Premium local and International websites. Set rate card and floor pricing across all Company products and sales channels, improve media yield through pricing, placement and product strategies. Manage inventory to maximize revenue and increase sell-through rates, including identification and communication of potential inventory opportunities. Work with head office for roll-out of new products in the Canadian market. Working across multiple teams (editorial, design, technical development and sales) to create and implement integrated advertising solutions. Forecast inventory availability in detailed for all Company channels.

Manages all online ad campaigns from beginning to end, analyzing data and making modifications (optimization or campaign execution restructuring) to the media buy flights to client objectives and meet their metrics.Provide recommendations to manage inventory constraints while meeting the goals of the advertiser. Work closely with sales to analyze and determine feasibility of delivery and projected performance.Consults directly with sales personnel to develop interactive media buy solutions that align with advertiser goals and objectives. Product recommendations and target opportunities. Conduct regular training sessions for sales staff to reduce dependency on ad management.Oversee rich media administration, management and execution. Troubleshooting and QA rich media prior to posting.