• Led mobile first digital strategy to grow online rentals and gain efficiencies through automation• Developed and executed corporate strategy as a member of the Senior Leadership Team.• Oversaw all company branding activities and consumer touch points including local marketing, traditional marketing and digital marketing.• Developed strategies and managed budgets for all marketing activities to drive property performance• Developed key metrics around the business and measured through inclusion in reporting dashboards• Maximized new customer acquisition rates through the use of digital (paid search, SEO, third-party lead generation, email marketing, SEM)• Led internal teams responsible for digital marketing, IT operations, and data platforms• Managed the oversight of external call center as well as the design and implementation of an internal customer data platform• Coached, led and developed talent within the marketing, IT, and data operations team

Led mobile first digital strategy to grow online rentals and gain efficiencies through automation• Developed and executed corporate strategy as a member of the Senior Leadership Team.• Oversaw all company branding activities and consumer touch points including local marketing, traditional marketing and digital marketing.• Developed strategies and managed budgets for all marketing activities to drive property performance• Developed key metrics around the business and measured through inclusion in reporting dashboards• Maximized new customer acquisition rates through the use of digital (paid search, SEO, third-party lead generation, email marketing, SEM)• Led internal teams responsible for digital marketing, IT operations, and data platforms• Managed the oversight of external call center as well as the design and implementation of an internal customer data platform• Coached, led and developed talent within the marketing, IT, and data operations team• Led mobile first digital strategy to grow online rentals and gain efficiencies through automation • Developed and executed corporate strategy as a member of the Senior Leadership Team. • Oversaw all company branding activities and consumer touch points including local marketing, traditional marketing and digital marketing. • Developed strategies and managed budgets for all marketing activities to drive property performance • Developed key metrics around the business and measured through inclusion in reporting dashboards • Maximized new customer acquisition rates through the use of digital (paid search, SEO, third-party lead generation, email marketing, SEM) • Led internal teams responsible for digital marketing, IT operations, and data platforms • Managed the oversight of external call center as well as the design and implementation of an internal customer data platform • Coached, led and developed talent within the marketing, IT, and data operations team

• Developed a digital footprint for Diamond Resorts and implemented a digital marketing strategy with a focus on brand awareness and lead generation.• Drove lead generation efforts, continually developing new programs and enhanced use of the prospect database to grow customer base and increase ROI.• Developed in-house capability to run PPC campaigns across search and social platforms focused on lead generation and direct hotel bookings. • Developed and managed website SEO efforts and content management strategy.• Built a digital analytics program to augment existing marketing and sales metrics, and measure ROI across channels, as well as capture customer lifetime value.• Developed customer segmentation analytics to identify key segments for look-alike targeting.• Provided continuous recommendations and initiatives for improving the efficiency of the company’s referral marketing campaigns, identifying enhancements to existing programs and opportunities to launch new programs.• Brought marketing campaigns to life with a digital-first mindset, leading integrated PR and marketing campaigns across social, digital and offline media.• Coordinated the efforts of reputation management initiatives and customer service programs to support growth in guest reviews and drive search engine optimization.• Developed, monitored and tracked marketing KPIs; collaborate with the sales team to assess ROI and optimize marketing spend.• Built collaboration of national marketing, hotel marketing and member marketing communications to identify new marketing initiatives focused on driving sales and increasing efficiency.• Lead recruiting efforts for team talent

• Identify and lead digital strategies and initiatives to increase awareness, engagement, conversion rates, and leads through digital programs and properties• Work with key stakeholders to guide the digital marketing strategy for all of Hilton Grand Vacations. Define the optimal user experience and integration, engagement model, content and localization strategy• Own the evolution and digital roadmap for Hilton Grand Vacations to showcase value, leadership and expand relevancy to all audiences• Work with the brand team, define the digital brand strategy and visual approach across all Hilton Grand Vacation digital properties to ensure brand consistency• Deliver and lead the strategy, execution and optimization for global digital programs including Paid Social, SEM, SEO, Remarketing, Targeted media buys and Content marketing• Drive a consistent digital and content model to support multiple personas, maximize themes and media buys across global campaigns• Provide audience insights, key performance metrics and program results across all digital marketing initiatives and properties• Ensure digital templates including email, web, mobile apps and landing pages are best in class• Lead and evolve high performing Digital Marketing team while expanding to support global initiatives

• Develop & oversee the HGV Digital Marketing plan, budget, spend, org design & functional KPIs to achieve company & channel goals, aligning with brand & technology initiatives.• Lead, recruit, motivate & mentor a high performing team of digital marketing experts that grows HGV’s digital channels into high value marketing assets with demonstrable ROI.• Act as strategic partner & internal digital marketing support to sales & marketing teams, creating compelling go-to market plans to support & extend brand campaigns/initiatives across digital marketing channels• Proactively identify opportunities for innovation & incremental business growth potential. Develop business cases, gain endorsement and execute.• Identify workflow optimization opportunities within & across teams. Create processes to improve efficiency & output & champion adoption across digital team• Cultivate digital marketing maturity via ongoing cross-team digital education & best-practice sharing

• Manage Sr. Web Designers and Production Specialists to develop various interactive assetsto help generate revenue of nearly $1.7 million• Responsible for designing and developing web marketing campaigns to supportRegional Sales and Marketing teams with direct sales, owner marketing, and rentals• Develop and execute comprehensive online marketing plans based on multi-channel analyticsto maximize ROI for Direct Sales teams• Lead direct marketing efforts via email campaigns targeting segmented customer lists withrecognized brand affinity to help generate onsite tours• Managed Search Engine Marketing budget to generate PPC traffic for Direct resulting in30% increase YOY in direct timeshare purchases• Coordinated Custom CRM implementation to allow for targeted personalized marketingcampaigns across multiple online channels

• Managed contractors to implement sitewide enhancements to resort specific content• Worked with IT programmers to execute site content across CMS based sales website• Designed online display ads for search marketing placements to drive new lead generationwhich helped contribute to $600K+ in direct sales• Collaborated with Online Analytics Specialist to determine SEO strategy to best capitalize onnon-paid traffic for lead conversion across multiple websites

• Responsible for creation of various interactive assets including web sites, videos, 3D,print, and online presentations from concept to completion• Traveled to trade shows to provide graphic and technical support for video, print, andother communication products