Craig Olinger Email & Phone Number

Atlanta, Georgia, US

Glendale, CA, US

Orlando, Florida, US

• Led mobile first digital strategy to grow online rentals and gain efficiencies through automation
• Developed and executed corporate strategy as a member of the Senior Leadership Team.
• Oversaw all company branding activities and consumer touch points including local marketing, traditional marketing and digital marketing.
• Developed strategies and managed budgets for all marketing activities to drive property performance
• Developed key metrics around the business and measured through inclusion in reporting dashboards
• Maximized new customer acquisition rates through the use of digital (paid search, SEO, third-party lead generation, email marketing, SEM)

Orlando, Florida, US

• Led mobile first digital strategy to grow online rentals and gain efficiencies through automation
• Developed and executed corporate strategy as a member of the Senior Leadership Team.
• Oversaw all company branding activities and consumer touch points including local marketing, traditional marketing and digital marketing.
• Developed strategies and managed budgets for all marketing activities to drive property performance
• Developed key metrics around the business and measured through inclusion in reporting dashboards
• Maximized new customer acquisition rates through the use of digital (paid search, SEO, third-party lead generation, email marketing, SEM)

Las Vegas, NV, US

• Developed a digital footprint for Diamond Resorts and implemented a digital marketing strategy with a focus on brand awareness and lead generation.
• Drove lead generation efforts, continually developing new programs and enhanced use of the prospect database to grow customer base and increase ROI.
• Developed in-house capability to run PPC campaigns across search and social platforms focused on lead generation and direct hotel bookings.
• Developed and managed website SEO efforts and content management strategy.
• Built a digital analytics program to augment existing marketing and sales metrics, and measure ROI across channels, as well as capture customer lifetime value.
• Developed customer segmentation analytics to identify key segments for look-alike targeting.

Orlando, FL, US

• Identify and lead digital strategies and initiatives to increase awareness, engagement, conversion rates, and leads through digital programs and properties
• Work with key stakeholders to guide the digital marketing strategy for all of Hilton Grand Vacations. Define the optimal user experience and integration, engagement model, content and localization strategy
• Own the evolution and digital roadmap for Hilton Grand Vacations to showcase value, leadership and expand relevancy to all audiences
• Work with the brand team, define the digital brand strategy and visual approach across all Hilton Grand Vacation digital properties to ensure brand consistency
• Deliver and lead the strategy, execution and optimization for global digital programs including Paid Social, SEM, SEO, Remarketing, Targeted media buys and Content marketing
• Drive a consistent digital and content model to support multiple personas, maximize themes and media buys across global campaigns

Orlando, FL, US

• Develop & oversee the HGV Digital Marketing plan, budget, spend, org design & functional KPIs to achieve company & channel goals, aligning with brand & technology initiatives.
• Lead, recruit, motivate & mentor a high performing team of digital marketing experts that grows HGV’s digital channels into high value marketing assets with demonstrable ROI.
• Act as strategic partner & internal digital marketing support to sales & marketing teams, creating compelling go-to market plans to support & extend brand campaigns/initiatives across digital marketing channels
• Proactively identify opportunities for innovation & incremental business growth potential. Develop business cases, gain endorsement and execute.
• Identify workflow optimization opportunities within & across teams. Create processes to improve efficiency & output & champion adoption across digital team
• Cultivate digital marketing maturity via ongoing cross-team digital education & best-practice sharing

Orlando, Florida, US

• Manage Sr. Web Designers and Production Specialists to develop various interactive assetsto help generate revenue of nearly $1.7 million
• Responsible for designing and developing web marketing campaigns to supportRegional Sales and Marketing teams with direct sales, owner marketing, and rentals
• Develop and execute comprehensive online marketing plans based on multi-channel analyticsto maximize ROI for Direct Sales teams
• Lead direct marketing efforts via email campaigns targeting segmented customer lists withrecognized brand affinity to help generate onsite tours
• Managed Search Engine Marketing budget to generate PPC traffic for Direct resulting in30% increase YOY in direct timeshare purchases
• Coordinated Custom CRM implementation to allow for targeted personalized marketingcampaigns across multiple online channels

Orlando, FL, US

• Managed contractors to implement sitewide enhancements to resort specific content
• Worked with IT programmers to execute site content across CMS based sales website
• Designed online display ads for search marketing placements to drive new lead generationwhich helped contribute to $600K+ in direct sales
• Collaborated with Online Analytics Specialist to determine SEO strategy to best capitalize onnon-paid traffic for lead conversion across multiple websites

• Responsible for creation of various interactive assets including web sites, videos, 3D,print, and online presentations from concept to completion
• Traveled to trade shows to provide graphic and technical support for video, print, andother communication products