Franco Octavio Ciappina Email & Phone Number

San Francisco Y Alrededores

• Product Manager for Adobe Scan, app with XXX millions YAU, and YY millions USD ARR, focusing on AI initiatives
• Conducted 50 user research interviews to understand paint points with current product and desirability of new features
• Ideated and lead prioritization for generative AI enabled features to help us increase MAU by XX% in the next 12 months
• Worked with software engineers and UX and UI designers to bring create mock-ups and functional MVPs of prioritized features

Ciudad De Buenos Aires, Provincia De Buenos Aires, Argentina

• Product Manager of B2B e-commerce app & website for Argentina & Uruguay, 3 direct reports
• Defined product strategy & vision tailored to current user needs, leading to improved product roadmap and product development
• Led digital transformation from ideation to launch for Argentina’s distributors (70% total revenue); conducted gap analysis of legacy B2B tools, focus groups and customer journey analysis to generate an MVP definition.
• Managed and collaborated with 20+ cross-functional stakeholders in 4 countries (Engineering, Data, Sales, etc.) to deliver B2B app features for a marketplace platform, increasing average basket size and resulting in a.
• Designed pricing mechanisms and processes to smoothen price discrepancies through benchmarking and scenario modelling for BEES throughout Argentina, resulting in $2 million incremental net revenue and impacting 6 teams.

Buenos Aires Y Alrededores

• Implemented agile tribes and ceremonies (sprint planning, daily meetings, etc.) for a team of 10 software developers, implementing OKR dashboard to measure performance, improving delivery speed by 30% and difficulty.
• Translated 10+ abstract business development requirements (BDRs) into specific, actionable technical objectives to help scale the product, resulting in a record setting customer adoption rate and 30% increase in.
• Crafted critical product roadmap for launch which achieved 10% budget savings by reducing required developer hours
• Introduced standardized prioritization methods used by Directors to create features & new products development roadmaps

Buenos Aires

• Created brand manual for Patagonia (Argentina’s number 1 craft brand) containing: brand identity, values & story, go-to-market, retail, content & influencer strategy to support product launch and execution in 5+.
• Launched Goose Island in Argentina by adapting global brand to local market, defined content strategy, and performed A/B testing to optimize marketing spend; product exceeded volume targets by 15% in the first year
• Defined product sustainability strategy including switching 50% of brand’s suppliers (by budget) to sustainable companies; organized event with government officials to launch Argentina’s first organic beer, profits.
• Presented Goose Island launch plans to global VPs and ZX’s CEO; selected as best practices & incorporated into brand manual
• Mentored small business as part of ABI’s Valor program; advised low-income bakery to obtain funding from ABI to develop their business. Extensively advised on improving efficiency, supplier negotiation and marketing
• Revised B2C warehouse operations & processes to be COVID compliant, implemented in 7 warehouses with 50+ employees

• Designed and implemented Quilmes’ (Argentina’s N1 beer) World Cup Trade campaign, the biggest of the year; $3 million budget; largest merchandising sale ever, over 700k glasses sold; implemented for first-time.

Argentina

• 6 months long training program, including one week in the United States listening to the C-level staff.
• Assisted in recruiting efforts for the GMT program; gave presentations to 200+ students, coached 10+ candidates during process
• Reviewed business performance of rebranding of Argentina’s largest beer brand Quilmes. One of largest marketing campaigns ever for company. Analysis performed shown directly to CEO of ABI

• Performed exhaustive analysis of financial products and loyalty programs of Argentina's largest bank during an acquisition
• Coached potential interviewees about process

Mar Del Plata

.Supervised execution of marketing activations for brands such as Pepsico, L'Oréal and others.Helped organize concerts and events including "Lollapalooza Summer", David Guetta and local bands

Master Of Business Administration - Mba

Activities and Societies: Co-president Gaming Club Hermes Ambassador

Ingeniero Industrial, Ingeniería Industrial

Pass With High Honors-Core

Activities and Societies: CORe is a primer on the fundamentals of business thinking: Business Analytics, Economics for Managers &.

Intercambio Universitario, Business Management & Industrial Engineering

Semi-Intensive English Program, Lengua Y Literatura Inglesa, Gpa 4.0

Masters 110. Saint Joseph’s University