De donde acaba el genio y empieza el loco.Distribución y comercialización de equipos médicos para pacientes con diabetes.Responsable de la dirección y administración de la empresa.A cargo de las tiendas oficiales en MercadoLibre de las marcas más importantes de medidores de glucosa en sangre y productos farmacéuticos como Contour, OneTouch, Abbott Freestyle, Medtronic, Kener Pharma, Avivia Pharma, Fresenius Kabi y Columbia.Gestión de marketplaces como MercadoLibre, Amazon, Sears, ClaroShop y Walmart.Continuamente creando y probando nuevas ideas para encontrar las mejores prácticas.Contacto: octavio.hidalgo@halomedic.com.mxMás información en:https://www.halomedic.mx

Strategy development for commercialization and awareness that allow the sustainable development of the products with competitive differentiation on the market.- Develop and drive commercialization strategies to monetize new digital/software solutions- Creation of strategic plans for high commercial impact projects- Strength relationship with comercial team and sales force- Launch of E-commerce platform, pricing and commercial strategies in order to assure the sales growth- New Business Models development based on new digital platforms for personalized diabetes management.- Work with senior management team on high level forecasts, growth plans, strategies and tactics.- Collaboration with internal business groups (eg, Finance, logistics,regulatory affairs), external partners (e.g., Distributors, Amazon and digital platforms) and cross functional groups

• Responsible of strategies, campaigns and digital/multichannel activities for gastroenterology,respiratory and woman’s health.• Development of digital marketing plans in order to achieve sales goals.• Initiator of the digital area in the company as the first digital developments• Budgeting of more than US$100K for all the projects.• Vendors relationship like digital marketing agencies and media agencies.

• Responsible for all the multichannel campaigns that included SMS, Emailing, social media, mobileapps, E-commerce and Big data for Cardiovascular and Primary care business units.• Development of strategy and campaign implementation for infant formulas increasing sales andmarket share.• Media plans revision (adwords, progrmmatics and lead generation)• Constant communication to the global team in Berlin,Germany in order to assure that alldevelopments accomplish global requirements.• Close relationship with trade marketing, regulatory, legal, KAM’s and sales forces in order tocreate new sales tools oriented to increase sales.• Knowledge of ATV and close up tools for market research.

Desarrollo de campañas de publicidad en medios masivos (TV, impresos y espectaculares), materiales en punto de venta (POP) y medios digitales para Gillette.