Alexander Odainic Email & Phone Number

- Establishment of analytical infrastructure: data collection, storage, processing, and visualization- Creation of a user lifetime value assessment system for a large number of games across different genres- Development of machine learning models for predicting user LTV and RoAS for cohorts, both for advertising and in-app monetization- Hiring and managing a team of analysts, data engineers, and ML engineers- Training staff on the fundamentals of analytics and data-driven… Show more - Establishment of analytical infrastructure: data collection, storage, processing, and visualization- Creation of a user lifetime value assessment system for a large number of games across different genres- Development of machine learning models for predicting user LTV and RoAS for cohorts, both for advertising and in-app monetization- Hiring and managing a team of analysts, data engineers, and ML engineers- Training staff on the fundamentals of analytics and data-driven decision-making approaches Show less

- Development of a business product based on technologies related to machine learning and psychological audience segmentation- Creation of MVP and hypothesis testing- Identification and support of clients and partners for testing new services- Strategic business development planning

Establishment of an analytics department from scratch:- Architecture for data collection, storage, and processing for analytics- Development of tools for marketing evaluation and product modifications- Hiring and management of a team of analysts and data engineers- Market analysis and user profile analysis of casual and hyper-casual games- Localization of prices for purchasing activity optimization for players from different regions- Development of an algorithm for… Show more Establishment of an analytics department from scratch:- Architecture for data collection, storage, and processing for analytics- Development of tools for marketing evaluation and product modifications- Hiring and management of a team of analysts and data engineers- Market analysis and user profile analysis of casual and hyper-casual games- Localization of prices for purchasing activity optimization for players from different regions- Development of an algorithm for revenue volatility assessment to evaluate live ops and event calendar- Creation of an automatic waterfall optimization system for advertising mediation- Formulation of an approach for conducting A/B tests (calculating sample sizes, durations, costs, MDE (Minimum Detectable Effect), and evaluation of A/B test results) Show less

Cyprus

- Establishing from scratch a marketing analytics department and tools for managing traffic for a casual match-3 game.- Analysis of the product's "health" and calculation of benchmarks for target indicators- Creation of a BI (Business Intelligence) system for real-time traffic assessment- Development of an ML (Machine Learning) model for predicting paying users and utilizing the model's results as a proxy event for traffic optimization.

- Orchestrated the transition to a unified analytics system for all company projects- Organizationally separated analytics into marketing and product, significantly altering the team structures as a result- Implemented Business Intelligence (BI) for marketing, as well as a notification system regarding the outcomes of each project, highlighting unsuccessful campaigns- Created a budgeting algorithm for marketing expenditures across various dimensions (geographical, projects… Show more - Orchestrated the transition to a unified analytics system for all company projects- Organizationally separated analytics into marketing and product, significantly altering the team structures as a result- Implemented Business Intelligence (BI) for marketing, as well as a notification system regarding the outcomes of each project, highlighting unsuccessful campaigns- Created a budgeting algorithm for marketing expenditures across various dimensions (geographical, projects, platforms, advertising venues)- Participated in the financial audit of the company's operations and forecasted operational revenue for future periods. Show less

Moscow, Moscow, Russia

Investigation of product alterations, evaluation of new game versions, assessment of marketing activity for return on investment and scalability.Devised a new matchmaking system for a turn-based mid-core game. Implemented an algorithm for calculating and updating benchmarks for traffic acquisition. Developed an algorithm for assessing the overall LTV (Lifetime Value) for players engaging in different games (cross promotion).

- Developed a metric system for assessing the "health" of the product- Created, calculated, and analyzed metrics for detailed product analytics for a strategic game involving construction and combat elements.- Formulated descriptions of events and related parameters for the collection and storage of analytical data.

Saint-Petersburg

Planning, development and pursuance of personal and collective researches in the field of experimental psychology applicable to consciousness, confidence, decision making processes. Mathematical and problem data processing and interpretation. Publication of articles and abstracts based on research findings. Participation in grant competitive tenders (applications, formulation of relevance, goals and research techniques, research cost estimation and planning). Drawing up of accounts… Show more Planning, development and pursuance of personal and collective researches in the field of experimental psychology applicable to consciousness, confidence, decision making processes. Mathematical and problem data processing and interpretation. Publication of articles and abstracts based on research findings. Participation in grant competitive tenders (applications, formulation of relevance, goals and research techniques, research cost estimation and planning). Drawing up of accounts. Presentation of research results at All-Russian and international conferences in the form of posters and reports. Show less

Saint-Petersburg

Market and core audience analitics. Web site performance intensification. Сommunications strategy compilation.

Information reception and handling, news handling, operation with news agencies, operating services (EMERCOM, Ministry of the Interior, investigating committee etc.), officials and press offices. Planning for news round-up direction, technical and information support of “Seichas” news program broadcasting. Coordination and monitoring the activity of camera crews and reporters. Interaction with major federal TV channels. Organization of video play-outs and live broadcasting, internal… Show more Information reception and handling, news handling, operation with news agencies, operating services (EMERCOM, Ministry of the Interior, investigating committee etc.), officials and press offices. Planning for news round-up direction, technical and information support of “Seichas” news program broadcasting. Coordination and monitoring the activity of camera crews and reporters. Interaction with major federal TV channels. Organization of video play-outs and live broadcasting, internal coordination of technical services operation. Operation with video channels. Show less

Master'S Degree, General Psychology

Bachelor'S Degree, Psychology