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Alexander Odainic is listed as Head of Analytics at Brightika, Inc., based in Tbilisi, Georgia, Georgia. AeroLeads shows a matched LinkedIn profile for Alexander Odainic.
Alexander Odainic previously worked as Chief Marketing Officer at Humanteq and Head of Analytics at Beresnev Games. Alexander Odainic holds Master'S Degree, General Psychology from Saint Petersburg State University.
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Alexander Odainic is a Head of Analytics at Brightika, Inc.. He possess expertise in research, cognitive psychology, statistics, sql, r and 5 more skills. He is proficient in English.
Listed skills include Research, Cognitive Psychology, Statistics, Sql, and 6 others.
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- Establishment of analytical infrastructure: data collection, storage, processing, and visualization- Creation of a user lifetime value assessment system for a large number of games across different genres- Development of machine learning models for predicting user LTV and RoAS for cohorts, both for advertising and in-app monetization- Hiring and managing.
- Development of a business product based on technologies related to machine learning and psychological audience segmentation- Creation of MVP and hypothesis testing- Identification and support of clients and partners for testing new services- Strategic business development planning
Establishment of an analytics department from scratch:- Architecture for data collection, storage, and processing for analytics- Development of tools for marketing evaluation and product modifications- Hiring and management of a team of analysts and data engineers- Market analysis and user profile analysis of casual and hyper-casual games- Localization of.
Cyprus
- Establishing from scratch a marketing analytics department and tools for managing traffic for a casual match-3 game.- Analysis of the product's "health" and calculation of benchmarks for target indicators- Creation of a BI (Business Intelligence) system for real-time traffic assessment- Development of an ML (Machine Learning) model for predicting paying.
- Orchestrated the transition to a unified analytics system for all company projects- Organizationally separated analytics into marketing and product, significantly altering the team structures as a result- Implemented Business Intelligence (BI) for marketing, as well as a notification system regarding the outcomes of each project, highlighting.
Moscow, Moscow, Russia
Investigation of product alterations, evaluation of new game versions, assessment of marketing activity for return on investment and scalability.Devised a new matchmaking system for a turn-based mid-core game. Implemented an algorithm for calculating and updating benchmarks for traffic acquisition. Developed an algorithm for assessing the overall LTV.
- Developed a metric system for assessing the "health" of the product- Created, calculated, and analyzed metrics for detailed product analytics for a strategic game involving construction and combat elements.- Formulated descriptions of events and related parameters for the collection and storage of analytical data.
Saint-Petersburg
Planning, development and pursuance of personal and collective researches in the field of experimental psychology applicable to consciousness, confidence, decision making processes. Mathematical and problem data processing and interpretation. Publication of articles and abstracts based on research findings. Participation in grant competitive tenders.
Saint-Petersburg
Market and core audience analitics. Web site performance intensification. Сommunications strategy compilation.
Information reception and handling, news handling, operation with news agencies, operating services (EMERCOM, Ministry of the Interior, investigating committee etc.), officials and press offices. Planning for news round-up direction, technical and information support of “Seichas” news program broadcasting. Coordination and monitoring the activity of camera.
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Alexander Odainic works for Brightika, Inc..
Alexander Odainic is listed as Head of Analytics at Brightika, Inc..
Alexander Odainic is based in Tbilisi, Georgia, Georgia while working with Brightika, Inc..
Alexander Odainic has worked for Brightika, Inc., Humanteq, Beresnev Games, Awem Games, and Game Insight.
You can use AeroLeads to view verified contact signals for Alexander Odainic at Brightika, Inc., including work email, phone, and LinkedIn data when available.
Alexander Odainic holds Master'S Degree, General Psychology from Saint Petersburg State University.
Alexander Odainic is listed with skills including Research, Cognitive Psychology, Statistics, Sql, R, Data Analysis, Marketing, and Analytics.
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