- Lead and executed social media content for @macys and @macysmen, report directly to creative director- Launched and grew @macysmens Instagram account 217000+% in one year- First men’s campaign acquired 80% of new customers through social- Produced an average of 2 social media shoots every month with a six-figure monthly budget- Created paid social media units as well as organic content to align with larger marketing initiative- Acted as the creative lead to ensure all assets created in-house and from our agency partners are aligned aesthetically, as well as ensuring they ladder up to overarching marketing goals- Managed two digital designers and a copywriter on the team

- Pitched and developed new creative concepts on a monthly basis for paid and organic social media content- Provided art direction and styling for social media photo-shoots for both in-studio and on site shoots- Wrote weekly blog posts with strategic SEO that lead to 1MM+ in sales through the blog in less 10 months of the relaunch- Attended company events, including the Macy’s Thanksgiving Day Parade, 4th of July Fireworks and Fashion's Front Row and Panorama on behalf of creative team to capture live photography and editorial content for social media posts- Worked closely with media and strategy teams to ensure all paid and organic social posts laddered up to major company wide marketing initiatives- Wrote all Macy’s Backstage copy for social media platforms (Facebook, Instagram and Twitter)

Clients: 1 Hotels, Four Seasons (globally), Smile Q&Q, MyHabit- Developed social media strategies, creative activations, digital marketing strategies and social content to drive brand awareness, new customer acquisition and engagement on behalf of clients.- Successfully help launch the first two 1 Hotels properties (South Beach & Central Park) - creating and executing all social media content leading up to launch date and ensuring presence of right social media influencers and celebrities. - Developed and managed all influencer partnerships for 1 Hotels, including larger social activations and on-going collaborations for the blog.- Served as main day-to-day point of contact for all clients.- Created and managed monthly content calendars, writing copy in clients' brand voice.- Set monthly goals with clear KPIs and reported weekly and monthly with analytics from Curalate,Sprinklr, Google Analytic, Facebook Insights, Twitter Analytics, and Instagram Business. - Assisted in the development of best practice and trend presentation decks.- Participated in client brainstorms and idea generation sessions.- Managed coordinators and freelancers assigned to each client; reported directly to Digital Account Director.

- Head all social media efforts to drive brand awareness, new customer acquisition, shift brand perception and drive traffic to YoanaBaraschi.com. - Created and managed content calendars for all social media platforms (Facebook, Instagram, Pinterest).- Served as day-to-day contact to our PR agency and four showrooms in NYC, Dallas, Los Angeles and Atlanta.- Managed B2B network of over 350+ boutique stores that carried Yoana Baraschi, co-creating social media content to grow both parties. - Executed successful NYFW show for SS15 collection at Wayfarer NYC - leading creative direction, managing casting, location scouting and managing social media influencer attendance.- Oversaw Yoana Baraschi presence at Coterie ENK trade show immediately following the fashion show. - Created all brand weekly and bi-weekly emails using MailChimp and Photoshop.

Clients: BMW USA, Goldman Sachs 10k Small Biz, Goldman Sachs Careers- Created content calendars on behalf of clients, writing copy in brands' voice for Facebook, LinkedIn, YouTube and Twitter.- Maintained calendar of recruiting dates globally, for Goldman Sachs careers. - Daily community management of all platforms (Facebook, Twitter, LinkedIn and Youtube).- Successfully moderated the 2013 LA Auto Show to publish live social media content.- Assisted in development of social activations during launch of BMW 4 series and BMW i8.- Captured live social media content for first viewing of BMW 4 series and BMW i8 in NYC.- Reported directly Director of Social Media.