Odalys Martinez, Mba Email and Phone Number

• Help with launch readiness• Support the planning, execution and promotion of webinars, achieving high attendance and so far, increased by 433% the healthcare providers database• Plan and coordinate marketing activities at international medical congresses (booth, symposium, advertisement, social media)• Support the development of promotional campaigns to increase brand awareness and boost sales• Review marketing projects to ensure desire quality/delivery• Work closely with agency partners to create and implement successful marketing campaigns• Collaborate with cross functional teams (Medical, Sales, Compliance, Regulatory, Legal, Finance, Market Access) to ensure marketing plans are aligned across all key stakeholders• Assist in the global Brand Planning process and facilitate alignment with the country marketing teams on global vs. local tactics to support strategic goals• Manage the CLMR review of marketing materials in Veeva PromoMats to ensure timely approvals• Support budget planning, open purchases orders, track invoices and manage accruals• Organize bi-monthly global/country marketing meetings to foster best practices sharing, and to measure projects outcomes

• Supported the development of branded and unbranded materials to promote Translarna and increase disease awareness on Duchene muscular dystrophy and ADDC deficiency• Supported the execution of key internal and external events (congresses and webinars) by managing platforms such as Encompass, Veeva Network, Mailchimp, Outlook, Zoom and Excel• Worked cross-functionally with other departments (Medical, Legal, Corporate Communications, Compliance and Finance) to ensure project alignment and teamwork• Coordinated the CMLR (Commercial, Medical, Legal, Regulatory) review & approval of marketing assets in Veeva PromoMats• Assisted with administrative tasks: vendor set up and legal contract workflows• Developed and managed a Global Marketing repository to ensure assets are properly stored/organized and up to date to support marketing operations at the country level• Created quarterly internal communications to keep the AADC deficiency team informed of new tactics/projects and results achieved• Managed and maintained relationships with partner agencies to ensure successful projects execution

Performed a social media audit for an Italian medical publishing company selling in the US through Lanchid LLC. Built a plan to improve the brand's social media presence. Created content for Twitter and Instagram.

Used sales techniques (upselling, cross selling) to increase revenue. Built customer loyalty by providing a great customer experience. Promoted customer advocacy by connecting and engaging with clients.

Started, launched and ran two personally owned stores. Learned about planning, budgeting and accounting. Conducted surveys to assess markets needs. Introduce new products and services. Achieved a consistent 30% annual increase in sales year over year by using traditional marketing tools such as banners, flyers, word of mouth and point of sale promotion. Developed strong relationships with customers, suppliers and employees achieving high customer retention, reliable supply and distribution, and a positive work environment.

Researched and gathered data to create well-documented health-related articles. Prepared and conducted journalistic interviews. Followed up on the development of health news. Provided journalistic coverage in health & wellness events. Edited press releases.

Performed journalistic interviews. Wrote articles about political and economic issues. Edited articles received from news agencies (AP, Reuters, etc). Provided live coverage of daily news. Collaborate with other press staff in preparation of news bulletins.

Prepared and conducted journalistic interviews. Wrote news articles in different areas: business, technology, community, health, safety, entertainment, fashion and sports. Followed up on the development of news events. Covered press conferences and events.

Wrote finance and business articles. Researched and gathered data to create well-documented news articles. Prepared and conducted interviews. Covered press conferences and events.

Led the Marketing Communications department devising and executing 2 marketing campaigns. Planned and produced a monthly institutional magazine, prepared and conducted a weekly 30-minute radio program, wrote 30+ radio commercial scripts and designed 150+ marketing print materials (posters, brochures, banners and ads) to advertise the mayor’s personal brand. Organized 6 press conferences, maintained public relations with the media, and prepared weekly press releases to reach mass media coverage of the mayor’s agenda. Established and managed relationships with marketing agencies to ensure successful implementation of marketing plans. Managed a team of 6.

Developed a monthly institutional publication to inform the community about the government's plans and achievements. Wrote press releases. Covered institutional events and press conferences.

Prepared and conducted journalistic interviews. Participated in press conferences and PR events. Wrote articles in different areas (health, sport, community). Followed up on news development. Developed strong relationships with several community leaders by attending their needs for press coverage.

Conducted journalistic interviews. Covered in press conferences and community events. Wrote radio news scripts. Produced a radio program.