Digital Marketing Manager
Nairobi
I led a dynamic digital team, recruiting, mentoring, and coaching them to success. Together, we executed an impactful digital marketing strategy, driving business growth and enhancing brand visibility.In my role, I managed multiple social media platforms including Facebook, Twitter, YouTube, Snapchat, and Instagram. Leveraging tools like HOOTSUIT and SPROUT SOCIAL, I effectively curated engaging content, interact with our audience, and monitored online customer feedback. By implementing social media and email marketing campaigns, I strengthened customer relationships and fostered brand loyalty.A key aspect of my responsibilities was generating online quality traffic for our website. I utilized platforms such as MailChimp and SendinBlue to create and distribute e-newsletters, maximizing our reach and engagement with our target audience.In addition to digital marketing efforts, I developed a robust corporate business marketing strategy. By establishing a strong social media presence across various platforms, I solidified our brand's footprint and nurtured relationships with stakeholders. This led to improved brand visibility and positive public relations.A highlight of my tenure was driving business acquisition through effective digital marketing campaigns, both locally and internationally. By continuously monitoring marketing activities, I ensured that investments were allocated to the most impactful initiatives, optimizing ROI.Furthermore, I played a pivotal role in developing and implementing an integrated marketing plan, including strategic partnerships. This allowed us to consistently deliver on objectives and adapt the plan based on performance metrics. Identifying optimal marketing vehicles and developing compelling offers, I successfully targeted high-potential corporate clients and facilitated their conversion. My leadership and expertise contributed to the organization's success, solidifying its position as a market leader in the digital landscape.