** Managing a $240M+ annual revenue pipeline, consistently surpassing quarterly sales goals by over 15%** Industry Knowledge: Deep understanding of the digital marketing industry, including the latest trends, technologies, and best practices.** Proficient in data-driven decision-making, leveraging analytics to shape sales strategies and measure campaign effectiveness.** Consulting Skills: Expertise in working with senior management to develop and implement strategic marketing plans aligned with business objectives.** Establish and nurture strong relationships with senior decision-makers at leading Israeli SMB companies.** Advised senior management on digital marketing trends and best practices.** Developed and implemented strategic marketing plans that resulted in significant client revenue growth.** Mentored and coached team members to develop their skills and advance their careers.

• Build & execute growth marketing strategy by leading a cross-functional team (PPC, SEO ,content, marketing operations, branding and SDR) to support Matics’s revenue goals.• Manage lead and demand generation campaigns. Come up with innovative solutions and tools to optimize the marketing-sales funnel. Provide analysis, insights, and visibility on performance and user behaviours through dashboards. • Direct and supervise the execution of a wide range of content campaigns (Including video content production) to drive brand awareness, thought leadership, engagement, and inbound conversion.• Manage digital agency vendors to handle all social media platforms (including Facebook, Twitter, LinkedIn, Instagram, YouTube) and drive content creation for ongoing organic social media company pages, B2B influencers, and account-based marketing campaigns.• Own the www.Matics.live entity - inbound traffic, web assets, oversee site performance, SEO, CRO, analytics infrastructure and optimization.

I design, prepare and deliver lectures on the following Google measurement tools: Google Analytics (GA4 and Universal Analytics), Google Tag Manager, Google Data Studio and Google Optimize. Upon completion of the lecture series, my students will be prepared to take most of the Analytics Academy Certification Exams.

• Managing a team of 7 employees running digital marketing projects and overseeing multiple client’s B2B digital marketing efforts simultaneously, while also leading Oz-Global’s digital customer acquisition strategy & campaigns • Key member of the company’s executive leadership team executing strategies that build and scale marketing and sales operations, drive innovative programs, and set Go-to-Market framework that increase demand and revenue• Directing a cross-functional team of developers, graphic and UX designers, content managers, and digital campaign managers, setting department strategy, goals, and KPI’s per account, as well as personal development roadmaps • Running large scale campaigns for leading global B2B companies including Zimmer, Bermad, Amiad, Habonim, IDE, Palram, Teldor, Biological Industries, Datum Dental, and Technoad.• Introducing new services and products to augment HubSpot Marketing offerings leading to an up-sell in 30% of existing accounts, acquired 3 new strategic clients, and secured PPC, SEO, and media management retainers • Hiring, on-boarding, training, and mentoring new employees and educating experienced employees on marketing methodologies and products including content marketing, CRM, SEO, PPC, Google Ads, and Web Development

Digital Analytics & Conversion Rate Optimization Dept. Manager• Management of a department of 8 analysts. Responsible for P&L , recruitment, training, professional development, goal-setting, workers motivation and on-going task mgmt. • Analysis and optimization of digital users' behavior. and formulation of practical recommendations to clients (through analysis presentation).• Website optimization and digital campaign effectivity analysis for the biggest advertisers in the Israeli market: Super-Pharm, Arkia, Clal Insurance, Caesar Stone, Osem, Nestle ,Ynet, Cal.• Experience with analytic systems: Google Analytics, Google Tag Manager, Hotjar, Facebook Analytics, Google Data Studio, Google Optimize, Datorama, Firebase, AppsFlyer, Adoric.

• Campaign management using Google AdWords, YouTube, Artimedia, Outbrain & Taboola.• Specialization in eCommerce clients & in global target markets.• Campaign, optimization and strategy mgmt. for some of the biggest advertisers in Israel: Israel Ministry of Tourism, Nespresso, Delta, Hapoalim Bank, Teva, Club Med

• Assistance in establishing strategic business collaborations between Israeli technology start-ups and international corporations.• Analysis of customer needs, market trends and collaboration opportunities.• Creation of marketing tools to attract clients in need for business plans and techno-economic feasibility studies.

Market Analyst in the Pharmaceuticals Research Dept. and in the Advertising Impact Models Dept. Provision of management tools and reports for strategy formulations, market analysis, definition of consumer profiles and customer segmentation. Analysis of marketing information and management of monitoring systems to derive market segmentation, target customers, product demand, competition, campaigns and inventories.

Responsibility over campaign marketing and advertising. Formulation & building of campaign branding & advertising strategies. Management and execution of advertising campaigns in various media (internet, radio, press). Monitoring campaign progress and analysis of results. Collaboration with purchasing & media companies. Initiation of innovative digital, content-based projects, including internet and Facebook activities and management of the campaign website. Management & control of the advertising budget

Direct management of 30 representatives, incl. hiring, qualification & training, facilitation of achievement of Division objectives & on-going monitoring of their achievement indices

Development of the Service Plan, development & execution of marketing strategies, customer relations management and employment & supervision of sub-contractors