Odell S. Email & Phone Number

California, United States

California, United States

Los Angeles, Us

- Conceptualized, planned, and lead the development on a production ready generative AI web application that allows users to compare responses from multiple LLMs in order to determine the best provider and model for the task.- Developed a SaaS product from concept to MVP, providing a viable solution to a problem costing an industry an estimated $500 million a year.- Architected a cross-channel (web, mobile, and social) music discovery platform, including developing the initial web application that generated over 100k+ users in the first 2 months by leveraging organic social content to drive traffic and Spotify's/Apple Music's REST API to increase conversions.- Mentored and taught 4 junior developers the necessary skills and steps needed to deploy the MVP for a generative AI full-stack web application (including LLM integration, API requests, agile project management, authorization providers, and CI/CD pipelines).- Developed web applications and tools using Javascript and Python to automate difficult or time consuming artist management and record label services, including royalty administration.- Converted legacy frameworks or vanilla JavaScript/HTML websites, to modern component-based web applications utilizing Next.js / React and Typescript.

Los Angeles, Us

- Use extensive knowledge and experience in web development, digital design, and cross-channel integrated marketing to build high-performing user-interfaces (UI) and user experiences (UX) that drive significant business growth.- Spearhead all frontend development and design responsibilities including UI/UX design, prototyping, wireframing, writing UI components, and composing JavaScript or CSS3 animations.- Converted legacy websites stylesheets and animations to utilize more modern technology stacks, including implementing Tailwind CSS, component specific SASS or CSS3 modules, and Framer Motion or the latest version of GSAP.

- Provided recording artists with A&R and label services.- Procured multi-platinum producers, planned recording sessions, produced music videos, and marketed releases.- Leveraged digital service provider APIs to increase listeners, playlist followers, and artist streams.- Grew artist's YouTube channels from 0 subscribers into monetized 1k+ subscriber brand channels.- Cultivated and maintained major label, distributor, publisher, and gatekeeper relationships.- Operated companies in-house live event promotions and productions.

Los Angeles, California, Us

- Collaborate with high profile talent, fortune 500 executives, and global brands on marketing campaigns and strategies.- Provide full-service media, marketing, and design services.- Procure talent, plan events, and manage conversions for influencer campaigns.

- Established media studio and creative event space in the heart of Hollywood.- Constructed creative content ideas, brand strategies, and marketing campaigns.- Hosted, planned, and promoted concerts, fashion shows, product launches and private events.- Led hiring, client management, and all other studio operations.

- Rebuilt the festival website to ensure a seamless user experience and optimize remarketing campaigns.- Worked closely with festival directors and global brand partner AEG to implement digital marketing strategies.- Used data tools (Python, Excel, GCP, Tableau) to analyze public psychographic social data to create segmented target audiences for digital strategies.- Sold-out of all general admission tickets and VIP passes.

Los Angeles, Ca, Us

- Aided the initial launch and market tests for Rockstar's Yerba Mate product.- Identified and hired college ambassadors at schools across the country for Rockstar Energy's college marketing program.- Collaborated with marketing executive to implement multi-state experiential marketing tours.- Provided media services for live events and brand partnerships.

Costa Mesa, Ca, Us

- Oversaw sales operations in 8+ western US states.- Hired, trained, and managed over 100 company reps and campus managers.- More than doubled the previous manager's yearly sales total for my territories.- Assisted in the planning, production, and administration of the daily concerts and events.

Costa Mesa, Ca, Us

- Directed, facilitated, and produced in-house and partner media.- Worked alongside marketing director to build and execute digital campaigns.- Recruited and managed a nationwide team of content creators.

Chico, Ca, Us

- Produced and promoted sold out 800-2000 capacity events throughout the west-coast.- Grew a nationwide ambassador team of 100+ members.- Set up strategic partnerships with event and travel companies.

Austin, Texas, Us

- Hosted a 2+ month long brand activation tour.- Planned and executed experiential marketing activations and events throughout California.- Provided photo and video content creation services for marketing purposes.

Computer Networking And Internet Technology (Adv. Web Development)

Associate Of Science - As, Computer Science