CPG. Telecom. Financial Services. Government - Public Development & Sustainability

Eye-opener to marketers and business owners on market trends, value propositions, telecom operators, and customers’ emerging needs, connecting these dots based on fact-based research.Supports and advises marketers of various commercial teams (Voice & Non-Voice); Online, Prepaid, Postpaid, Enterprise, Brand and Communication, Customer Experience, Value-Added-Services (VAS) and others, in formulating strategies related to current portfolio services and matching them with customers insights.Initiates, manages, and supervises corresponding research and consultancy studies, end to end, matching commercial challenge with expected output, bridging research/business intelligence with commercial utility.

My work at GfK is to be described as a rich experience, #diverse, #conclusive and #focused. Being there with the core team at the heart of the Egyptian office transition to being an international subsidiary, with a low number of headcount, has exposed me to a wide spectrum of skills and capacities.#Diversity | business development perspective worked at various sectors (FMCGs, Social, Banking, Telecom), technical research expertise (qualitative, quantitative, mystery shopping), full-service and field-&-tab projects. Acquired local/regional hands-on market knowledge component with an international exposure among the best in-class of GfK’s global network (Brand-&-communication, social research, and business-&-technology) experts.#Conclusive | areas of expertise include Satisfaction studies, Loyalty, Brand and Communication, Segmentation, Usage and Attitudes (U&As), Pitching Conjoint, Concept tests, Digital research.#Focused | account management in telecom, Mobinil account, spearheaded GfK’s technology research team of 3 researchers. Led, and motivated the team. Managed, executed and consulted on more than 100 research studies for Mobinil alone. Expanded business development relationship with Mobinil, streamlined agency-client relationship, and enhanced service quality provided improving satisfaction levels.