Odessa O. Weaver Email & Phone Number

Livermore, California

Livermore, California

San Francisco Apparel Office

• Managed annual sales plan and built strong partnerships with cross-functional partners and vendors. Created marketing strategies and directed merchandise offerings. Partnered with Global Sourcing and Design team to.
• Delivered plan sales and margin by narrowing product offering and focusing on expanding key items.
• Maximized profitability and attained financial goals through vendor negotiation and exit strategy planning.
• Achieved positive sales over last year by managing all aspects of the merchandise offering, including focused line assortments, detailed marketing plans and targeted regional demand.
• Partnered with planning team to manage inventory, complete accurate forecasts and assess sales, markdowns and receipts.
• Enhanced industry knowledge base, identified market trends, selected product line and maintained relationships with 20+ viable vendors by attending market week and trade shows.

Pleasanton, CA

• Performed weekly forecasting for the Seasonal and Toys categories. Managed sales, inventory, advertising and promotion plans. Developed weekly merchandising bulletins for store managers.
• Drove 20% increase in sales by planning and executing toy programs.
• Managed financials by monitoring weekly sales, working with Supply Chain to adjust allocations and making executive decisions on promotional pricing.
• Researched industry trends and new market opportunities.
• Partnered with Vendors to create the best product lines that fit into Safeway’s lifestyle strategy.
• Reviewed Daily Sales and Gross Margin Reporting to evaluate Sales, AGP, markdowns and allowances by division.

Pleasanton, CA

• Trained new hire promotion specialists for General Merchandise Department. Analyzed advertising trends as well as product, pricing and promotions. Monitored sell through and gross margin reporting.
• Identified promotional effectiveness and opportunities by researching and analyzing history of promotion items.
• Projected item ship, sell and redemption quantities, determining accurate item count and best-selling window by using forecasting skills.
• Ensured accurate tracking, billing and recording of allowances through strict attention to detail and time management.