Odetta Jeffin Wijaya Email & Phone Number

1. Project Management:- Led Rinso Sensifresh, Rinso Matic, and Total Rinso projects.2. Rinso Sensifresh:- Developed ATL and BTL strategies for product relaunch.- Created POSM, 7oA plans, listing kits, e-commerce launch plans, and KOL kits.- Executed Hypermart activation "Arisan Bunda Smart," achieving 7.765% GMV growth.- Drove 3.9 billion GMV YTD Mar 2024 through Shopee exclusive bundles.3. Rinso Matic:- Managed Shopee Super Brand Day Livestream "Nyuci Gesit Bareng Nycta Gina," achieving 68k total viewers and 58k unique viewers, ranking #4 across categories.- Handled top spender accounts on Shopee, Tokopedia, and Blibli, achieving 8.5% ROI on Tokopedia, a 248% GMV increase on Blibli, and 1.1 billion GMV with 11k products sold.- Contributed to one-third share through Shopee exclusive bundles.- Led TikTok Affiliates Program, driving 91% of total sell-out in April, with 177 affiliates contributing 80% to Kapsul sales.4. Total Rinso- Developed SBA activation in Hypermart to counter sales decrease, resulting in a 24.95% GMV increase in Hypermart across Indonesia in December.

• Achieved sold-out sales within 2 weeks of launching• Conceptualize and design 150 Instagram and TikTok posts, averaging 410.000 views and 500.000 accounts reached in 2 months

Jakarta, Indonesia

• Manage day-to-day business operations such as baking, decorating, and logistics• Create TikTok videos, earning over 400.000 likes and millions of views in 12 months• Collaborate with a number of companies and influencers such as CDR Bayer, Hamish Daud, and Merry Riana

Jakarta, Indonesia

Tangerang Selatan, Banten, Indonesia

• Created 120 Instagram posts and marketing collaterals leading to sales of over 1.000 portions of crispy lotus roots with a 50% profit margin• Analyzed trends in customers’ preferences and purchasing habits using Google Trends

Jakarta, Indonesia

• Analyzed changes in sales and transactions of debit and credit card products from 500.000 merchant data using IDEA Data Analysis Software• Designed a merchant EDC guide book using Adobe Illustrator

Jakarta, Indonesia

• Devised 30-day social media marketing plans for Prenagen, Lovamil, and Ricola• Copy-wrote over 60 marketing collaterals for the abovementioned brands

Jakarta, Indonesia

• Wrote five best-selling development books (100 Successful Billionaire Mindset, I Decide to Win, A-Z to Sukses, I Am the Champion, and I Want to be the Next Merry Riana)