Odette Lau Email & Phone Number

Toronto, Ontario, Canada

Toronto, Ontario, Canada

Toronto, Ontario, Canada

- Created and facilitated distribution of marketing content for social media channels and email marketing campaigns targeted to over 1,500 researchers, advertisers, and marketers. - Analyzed and synthesized raw consumer and media data to gather insights and create engaging visualizations and digestible data stories to be used for B2B marketing efforts and.

Toronto, Ontario, Canada

- Evaluated and provided feedback on student coursework in regards to their understanding and application of key course material, synthesis of ideas in a clear, concise, logical, and persuasive manner, and ability to convey meaning using a variety of visual and written mediums.- Clarified course-related questions and addressed grading concerns with empathy.

Toronto, Ontario, Canada

- Evaluated and provided constructive feedback on student coursework regarding their ability to craft tailored persuasive messages and express complex, multifaceted ideas through text, image, and sound. - Communicated with supervising instructor and students to ensure consistency and accuracy in evaluation, and troubleshoot submission and technical issues..

Toronto, Ontario, Canada

- Developed, led, and managed social media strategy in collaboration with my team. Organized content calendars, monitored community engagement, and edited, approved, and scheduled 25+ social media posts. - Monitored social media analytics using platform-specific business hubs to understand and optimize social media marketing deliverables to increase.

Remote

- Collaborated with social media marketing team to plan and implement social media strategy on various platforms, including Facebook, Instagram, Twitter and TikTok. - Composed and proofread long- and short-form social media copy on topics related to start-ups, entrepreneurship, and personal growth for LinkedIn, Instagram, and Facebook. Assisted with design.

Toronto, Ontario, Canada

- Initiated and implemented a residence guide that is distributed to 1,000+ residence students per year. - Facilitated presentations with department staff to provide regular progress updates, gather feedback, and proactively address and resolve problems. - Managed project using agile project management techniques and an iterative process to ensure timely.

Toronto, Ontario, Canada

- Created and implemented a digital marketing plan to promote the Artistic Resource Team (ART) and our events to students in residence.- Worked and communicated with a team to plan and execute successful events and initiatives.- Exhibited ability to use visual and verbal communication to engage a community of artists and art appreciators in committee.

Toronto, Ontario, Canada

- Built and maintained positive relationships with clients, and efficiently addressed a range of client inquiries and requests through digital channels and in-person interactions. - Maintained and updated up to 1,000 client records and documentation accurately and effectively. Collected and filed invoice information to ensure accurate, up-to-date financial.

Toronto, Canada Area

- Oversaw direction of UTM/TV video productions- Managed production team at events and shoots- Assisted with other club duties when needed

Toronto, Canada Area

- Coordinated and created digital marketing schemes and promotional content for Residence events and initiatives.- Demonstrated excellent visual and verbal communication skills with supervisors and colleagues. - Used design software to create both print- and web-friendly promotional material.- Achieved high audience engagement from a social media campaign.

Toronto, Canada Area

- Created digital content and promotional material for ICCIT events. - Communicated with other associates and team members throughout advertising process.

Hong Kong

- Communicated between clients, Marketing Team, and printing houses. - Coordinated a cohesive marketing campaign and ensuring prompt delivery of marketing materials.

Hong Kong

- Planned, organized, and created seasonal magazine design for microSCOPE.- Created and edited written and artistic content for publication.- Commended by supervisors for attention to detail and engagement in the arts community.

Hong Kong

- Main designer of print and digital advertisements for annual school theatre productions. - Communicated between clients, Marketing Team, and printing houses. - Commended by clients for promptness and ability to work under pressure to meet deadlines.

Hong Kong

- Contributed to creation and design of SCOPE publications, including "microSCOPE" (quarterly publication) and "SCOPE" (annual publication).- Worked with team members to produce multiple publications that showcased student creativity, literary work, and artwork.- Use of Adobe Creative Suite to design page layouts and artistic elements featured in the.

Master'S Degree, Master Of Professional Communication – Mpc

Completed my Master’s Major Research Project (MRP) on a visual analysis of representations of Asian women in high-tech, contemporary.

Bachelor Of Arts - Ba, Communications, Culture, Information & Technology And Professional Writing & Communication

Activities and Societies: Artistic Resource Team Marketing Co-Chair (2020-2021), Vice President of Communications at UTM Filipino Student.

International Baccalaureate Diploma And Ontario Secondary Schools Diploma

Activities and Societies: CDNIS Marketing Team, SAGE CDNIS, SCOPE Literary and Arts Magazine, Prom Committee

Early College Program Summer Institute, Figure Drawing