Odette Lau Email & Phone Number

Toronto, Ontario, Canada

Toronto, Ontario, Canada

Toronto, Ontario, Canada

- Created and facilitated distribution of marketing content for social media channels and email marketing campaigns targeted to over 1,500 researchers, advertisers, and marketers. - Analyzed and synthesized raw consumer and media data to gather insights and create engaging visualizations and digestible data stories to be used for B2B marketing efforts and custom research reports. - Assessed trends in consumer behaviour to identify strategic communication recommendations for clients through research reports, data visualizations, and cross-tabs created using Excel and PowerPoint. - Proactively assisted in addressing client requests for data queries using Nielsen data segmentation tools.- Developed and executed marketing content and data report ideas to the marketing team to promote company products and generate consistent output of member accessible content. - Co-authored a research report on consumer behaviour and media habits of Canadian major league fans that is currently being offered to clients as a paid, premium product.- Collaborated with team to generate new ideas to drive company growth while managing a variety of tasks and responsibilities under tight deadlines.

Toronto, Ontario, Canada

- Evaluated and provided feedback on student coursework in regards to their understanding and application of key course material, synthesis of ideas in a clear, concise, logical, and persuasive manner, and ability to convey meaning using a variety of visual and written mediums.- Clarified course-related questions and addressed grading concerns with empathy and promptness.- Assisted supervising instructor with assignment descriptions to ensure clarity and understanding for students.

Toronto, Ontario, Canada

- Evaluated and provided constructive feedback on student coursework regarding their ability to craft tailored persuasive messages and express complex, multifaceted ideas through text, image, and sound. - Communicated with supervising instructor and students to ensure consistency and accuracy in evaluation, and troubleshoot submission and technical issues. - Demonstrated ability to work individually and balance multiple priorities to complete tasks in a timely manner.

Toronto, Ontario, Canada

- Developed, led, and managed social media strategy in collaboration with my team. Organized content calendars, monitored community engagement, and edited, approved, and scheduled 25+ social media posts. - Monitored social media analytics using platform-specific business hubs to understand and optimize social media marketing deliverables to increase performance and audience reach.- Supported document creation and editing, including project proposals, presentation decks, and written reports.- Managed and adapted to responsibilities using project management tools (Asana, Notion) to coordinate projects across teams and follow through with milestones.- Assisted with designing, building, and publishing of the new Care Creative studio website in alignment with the studio’s newly updated brand identity.

Remote

- Collaborated with social media marketing team to plan and implement social media strategy on various platforms, including Facebook, Instagram, Twitter and TikTok. - Composed and proofread long- and short-form social media copy on topics related to start-ups, entrepreneurship, and personal growth for LinkedIn, Instagram, and Facebook. Assisted with design of 15 social media deliverables and 5 branded assets for the company website.- Coordinated and executed on-brand social media marketing campaigns in collaboration with my team.Supported company rebranding process, including brand design and implementation on all platforms. - Managed multiple priorities to complete tasks under tight turnaround times and prioritized high-urgency tasks as needed to ensure deliverables were completed in a timely fashion.

Toronto, Ontario, Canada

- Initiated and implemented a residence guide that is distributed to 1,000+ residence students per year. - Facilitated presentations with department staff to provide regular progress updates, gather feedback, and proactively address and resolve problems. - Managed project using agile project management techniques and an iterative process to ensure timely completion of high quality work. - Conducted focus groups with current students to gain insight on usability and practicality of in-room guide.- Demonstrated verbal and visual communication skills, and expertise in designing digital and print publications with Adobe InDesign.

Toronto, Ontario, Canada

- Created and implemented a digital marketing plan to promote the Artistic Resource Team (ART) and our events to students in residence.- Worked and communicated with a team to plan and execute successful events and initiatives.- Exhibited ability to use visual and verbal communication to engage a community of artists and art appreciators in committee meetings, events, and social media challenges.

Toronto, Ontario, Canada

- Built and maintained positive relationships with clients, and efficiently addressed a range of client inquiries and requests through digital channels and in-person interactions. - Maintained and updated up to 1,000 client records and documentation accurately and effectively. Collected and filed invoice information to ensure accurate, up-to-date financial records for billing and budget reporting.- Communicated with students and parents to help them solve various problems over the phone, face-to-face, and via email.- Handled sensitive and confidential information, including student records, using password-protected computer systems.- Demonstrated excellent customer service, and analytical, organizational, and communication skills.- Exhibited ability to solve problems quickly and efficiently, and work independently with little supervision.

Toronto, Canada Area

- Oversaw direction of UTM/TV video productions- Managed production team at events and shoots- Assisted with other club duties when needed

Toronto, Canada Area

- Coordinated and created digital marketing schemes and promotional content for Residence events and initiatives.- Demonstrated excellent visual and verbal communication skills with supervisors and colleagues. - Used design software to create both print- and web-friendly promotional material.- Achieved high audience engagement from a social media campaign that I planned, created, and executed.

Toronto, Canada Area

- Created digital content and promotional material for ICCIT events. - Communicated with other associates and team members throughout advertising process.

Hong Kong

- Communicated between clients, Marketing Team, and printing houses. - Coordinated a cohesive marketing campaign and ensuring prompt delivery of marketing materials.

Hong Kong

- Planned, organized, and created seasonal magazine design for microSCOPE.- Created and edited written and artistic content for publication.- Commended by supervisors for attention to detail and engagement in the arts community.

Hong Kong

- Main designer of print and digital advertisements for annual school theatre productions. - Communicated between clients, Marketing Team, and printing houses. - Commended by clients for promptness and ability to work under pressure to meet deadlines.

Hong Kong

- Contributed to creation and design of SCOPE publications, including "microSCOPE" (quarterly publication) and "SCOPE" (annual publication).- Worked with team members to produce multiple publications that showcased student creativity, literary work, and artwork.- Use of Adobe Creative Suite to design page layouts and artistic elements featured in the publications.

Master'S Degree, Master Of Professional Communication – Mpc

Completed my Master’s Major Research Project (MRP) on a visual analysis of representations of Asian women in high-tech, contemporary.

Bachelor Of Arts - Ba, Communications, Culture, Information & Technology And Professional Writing & Communication

Activities and Societies: Artistic Resource Team Marketing Co-Chair (2020-2021), Vice President of Communications at UTM Filipino Student.

International Baccalaureate Diploma And Ontario Secondary Schools Diploma

Activities and Societies: CDNIS Marketing Team, SAGE CDNIS, SCOPE Literary and Arts Magazine, Prom Committee

Early College Program Summer Institute, Figure Drawing