Odette Lauzon Email & Phone Number

Sherwood Park, Ab, Ca

-Marketing Strategy Development: Crafting strategies in line with company objectives; identifying target markets and trends.-Market Research & Analysis: Performing competitor analysis and using data-driven insights for decision-making.-Brand Management: Upholding consistent brand image across all channels.-Campaign Planning & Execution: Designing and implementing multi-channel marketing campaigns.-Budget Management: Allocating marketing resources efficiently to maximize ROI.-Performance Measurement: Setting KPIs and optimizing strategies based on data insights.-Team Leadership: Leading and mentoring the marketing team.-Cross-functional Collaboration: Aligning marketing with sales and product launches.-Digital Marketing: Staying updated with digital trends and incorporating relevant best practices.-Partnerships: Exploring strategic alliances to boost brand exposure.-Crisis & Reputation Management: Ensuring effective brand reputation management.-Reporting & Presentations: Delivering marketing performance updates to stakeholders.

-Strategize marketing goals that align with the overall direction and business goals-Strategize Facebook, Google/YouTube, Pinterest, Snapchat, & TikTok ads campaigns-Strategize email flows & campaigns-Strategize website optimization & offer strategies-Arrange and monitor marketing activities and sales campaigns-Track and measure key marketing KPI's-Set specific marketing goals that align with the overall direction and business goals-Generate innovative ideas to promote a client's brand and product-Conduct research to identify new market opportunities and consumer preferences to support campaign creations

Edmonton, Alberta, Canada

-Strategize, launch, and scale Facebook, Google/YouTube, Pinterest, Snapchat, & TikTok ads.- Develop & launch email workflows & campaigns.- Strategic Content & Web Development.- Develop & Implement Marketing Strategies.

Edmonton, Alberta, Canada

-Effectively manage various client accounts marketing activities-Build and launch Facebook, Instagram, and Google Ads -Comfortably navigate Facebook Ads Manager, Google Adwords and Google Merchant Center -Report campaign success on a weekly and monthly basis -Recommend new strategies based on data and testing -Work with other departments (e.g. product development, creative and copywriting) to ensure goal and strategy alignment, and maintain brand identity -Advance company goals quarterly

Edmonton, Alberta, Canada

• Developed and implemented marketing strategies, tactics and campaigns.• Worked with a team to deploy successful marketing campaigns.• Produced creative and valuable content for social media, website, and paper marketing.• Directed, coordinated and communicated marketing activities between team members, strategic partnerships and clientele.• Monitored the budget and was responsible for designating the marketing spend wisely.• Measured and monitored KPI’s through developing weekly and monthly reports.• Shot and edited videos.• Used real-estate marketing software.• Ran both e-commerce and paper marketing ads.

• Open and close duties, scheduled employee shifts, managed customer appointments.• Organized and updated daily/weekly schedules as well as monthly calendar obligations for various levels of management and staff.• Took accurate messages for staff and management to facilitate open and quick communication.• Addressed concerns, resolved complaints and answered account-related questions.• Met customers with professionalism and provided friendly, knowledgeable assistance.

• Maximized team performance by training new employees on proper food and service techniques, guest expectations and restaurant protocols in addition to regular serving duties.

• Managed opening and closing duties, including restocking items and reconciling cash drawer.• Focused on customer service and partnered with team members to efficiently serve food and beverages.• Operated POS terminals to input orders, split bills and calculate totals.

• Assisted in teaching children basic gymnastics skills• Communicated and presented different skills