Oliver Fisher Email & Phone Number

United Kingdom

London, England, Gb

Strategic market and existing customer segmentationsIntegrated through-the-funnel owned and paid media strategyActivation across paid media, CRM, social and TV/VODDevelopment of martech and targeting/measurement capabilitiesStakeholder engagement, people and organisation, thought leadership and change

London, England, Gb

Leading a multi-discipline team to deliver CRM, content merchandising / homepage management and customer support for ITV - including the strategy, martech, audience segmentation and digital campaign management to drive viewer engagement, increase on-demand viewing, and convert and retain paying SVOD subscribers for ITV Hub and BritBox.

London, England, Gb

Creating and managing a new central customer data and email marketing function for ITV's consumer division - bringing together the strategy, technology and resource required to build fantastic customer relationships for brands such as Coronation Street and The X Factor.

Hamburg, De

Centrally managing the division’s customer communications strategy and overseeing its implementation as part of the marketing plan for each brand.

Hamburg, De

Planning and implementing high impact digital marketing campaigns.Also managed the 2-FORE!-1 Golf voucher scheme business, including product management of new digital and overseas vouchers, and publishing the annual magazine.

Hamburg, De

Working across 22 magazine brands, influencing brand managers to adopt online marketing and executing their digital plans.

Leadership

Professional Marketing Diploma

Ba(Hons), English Language & Linguistics